Carlsberg Sverige AB
en företagskulturell studie i en fusionstext.
Interdisciplinary studiesFusionKulturFöretagskulturCarlsberg Sverige ABMergerCultureCorporate cultureTVÄRVETENSKAP
Lot of mergers are not successful, due to several reasons and one reason can be found within the organization. Since organizations consists of people, who are involved in the merger, the importance of cultural aspects must be stressed. Six months before this essay, Carlsberg Sverige AB formed through the merger of Pripps and Falcon. These two companies are in the start up process of the merger, which is the focus of this essay. The awarness of differences and similarities is crucial for the merger. It is also of importance to know, that the excistance of subcultures in the two companies easily can create problems for the merger, if there are divergent loyalty to new organization and company.