The ability to detect protein-based biomarkers, which are linked to different diseases like colorectal cancer, is very important as a diagnostic tool. Usually complex biological samples like blood are studied which will contribute to different technical issues when performing an assay. The aim with the project is to optimize and develop the high throughput protein detection technique Proximity Extension Assay, PEA, into a 96-plex panel, in hopes of discovering an expression profile for colorectal cancer. PEA was developed by Olink Bioscience and allows specific proteins in a sample to be quantitatively transformed into nucleic acid sequences that are subsequently detected and quantified with real-time PCR. Two proximity probes containing oligonucleotide sequences bind pairwise to target protein and when brought in proximity, a DNA polymerase will extend a hybridization arm from one probe over to the second forming a double-stranded DNA sequence that can serve as a template in real-time PCR.

The aim of this study is to from a gender perspective to examine whether spa is a place for both genders or it is focused on female spa visitors only. Also to study the organisation`s point of view of gender performances within spa tourism as well as to see spa organizations views on gender distribution.To be able to answer the questions, the qualitative method was used in our research. The method is relevant to our study since we sought to gain a deeper understanding of the phenomenon. During the data collection we have used previous researchs and qualitative interviews. Overall we had conducted four interviews, one of which was the personal interview, two were made by email and one by phone call.

Authors: Tobias Nilsson & Vedad LjeljakSwedish title: A case of a football club?s brand. En fallstudie om en fotbollsklubbs varumärke, ?Kall hjärna, varmt hjärta och rena händer?AbstractPurposeThe purpose of our study is to understand brand building of a Swedish professional football club. MethodThe method that has being used in the essay is a qualitative study where we have used semi constructed interviews to create a deeper understanding for brand building in a football club.

Bakgrund: Historiskt sett har fokus gällande hälsoinsatser främst handlat om förebyggande åtgärder samt att rehabilitera redan skadade och/eller sjuka. Denna syn på hälsa och hälsoarbete har på senare tid förändrats mot att nu ha en starkare tro på vikten av hälsofrämjande insatser. Vi tycker båda att förändringsarbeten är mycket intressanta och ville därför undersöka huruvida hälsoprofilsbedömningen är ett lämpligt verktyg för just friskvårdsinsatser i företagsmiljö.Syfte: Syftet med studien är att undersöka deltagarnas upplevelser under deltagande i en friskvårdssatsning med hälsoprofilsbedömning som metod samt om hälsoprofilsbedömningen kan motivera till en hälsosammare livsstil.Metod: Detta har undersökts med hjälp av en kvalitativt inriktad studie på ett företag med totalt tio anställda. Empirisk data har samlats in genom semistrukturerade intervjuer och sedan analyserats med inspiration från fenomenologisk analysmetod.Resultat: Deltagarna upplevde att hälsoprofilsbedömningen tillhandahöll ett nuläge att förhålla sig till då de ska påbörja eller fortsätta en livsstilsförändring mot ett hälsosammare liv. De ansåg att friskvårdsinsatsen vittnar om hur verksamhetscheferna värderar hälsa högt samt visar på en förståelse för sambandet mellan god medarbetarhälsa och framgångsrik verksamhet.

The aim of this thesis is to examine how two young adult departments at two public libraries work and what profiles the young adult departments have. To examine the work and profiles at the young adult departments I have used the following questions: What are the ideas about working with young adults? How are the two departments in this study working whit young adults? What or which are the profiles of the young adult departments in this study?To answer the questions above I used a qualitative method based on interviews with the librarians responsible for the young adult departments. To complete the interviews I studied the libraries Internet sites and official documents. The examined departments are located at two city libraries and were chosen manly for their focused age group, 15-25 years and that the departments are well established.To analyse the results I used the theoretic model of Marianne Andersson and Dorte Skot-Hansen about the role of the public library.

Reflections är en stämningslampa som med hjälp av invävd fiberoptik lockar fram nya visuella och taktila uttrycksvärdeni en textil. Under arbetets gång har jag utforskat mängden ljus som fiberoptisk textil sprider längsmed fiberlängden samt undersökt naturfiberns egenskaper när den vävs samman med fiberoptik.En stor utmaning var att hitta balans mellan tekniska begränsningar och det uttryck jag sökte. Lampans formspråkär min reflektion över dagens stadslandskap där arkitekturens geometriska former möterfordons strömlinjeform. Med stämningslampan hoppas jag att hitta och inspirera till nya användningsområdenför fiberoptisk textil.Reflections is a mood light using interwoven fiber optics witch brings out new visual and tactile expressionvalues in a textile. During the work, I have explored the amount of light fiber optic textile spreads along thefiber length and examined properties of nature fiber when it is interwoven with fiber optics.A major challenge was finding a balance between technical constraints and expressions I was looking for.

Background: Students, at a secondary upper school, attending a practical programme have a lower physical capacity than students from theoretical programs. Our physical self-esteem has a great significance for our motivation in being physically active and thereby also for our health. The purpose: of this study is to find out if there is a difference between perceived physical self-esteem and objectively measured physical activity between students attending a practical programme and a theoretical programme. Method: Four classes, in a medium-sized town in the southeast of Sweden, participated in the study, two classes from practical programmes and two classes from theoretical programmes. All the students were in their final year at the upper secondary school, when they were part of the study during the autumn of 2011.

This paper is part of the research programme ViSuCity, a programme with the goal of creating more sustainable urban planning through the development of better visual tools, which ultimately means better communication between various parties of public planning. The paper concerns the implementation of MCE into a 3D program for visualization. Multi criteria evaluation (MCE) is a technique that has been developed during the last 20 years. It merges GIS with AHP, forming a decision making tool for localization of, for example, new buildings.The result is an automated tool that enables advanced analysis of geographic areas.The tool has a very high potential due to the completely automated MCE and it is adapted for people without a technical background, let alone formal training in MCE. It provides great opportunities to test different scenarios, something that should be an important advantage.

Det visuella uttrycket har länge varit viktigt inom grafisk formgivning eftersom det förmedlar så mycket mer än ögat ser. Ett varumärke representerar inte bara namnet på företaget utan också dess syfte och idé. Därför ska den visuella profilen utstrålar organisationens visioner på ett tydligt sätt och ge betraktaren en skön helhets upplevelse. Många gånger hjälper det att fräscha upp ett varumärkes visuella profil för att på så sätt kunna lansera företaget på nytt och i viss mån även öka dess konsumtion.Detta examensarbete redovisar för produktionen och designprocessen kring re-design av Sveriges Kommunikationsbyråers (Komm!) specialpris Titanpriset. Komm! tyckte Titanpriset behövde få en egen identitet och gav mig i uppgift att skapa detta.

Previous research in the field of consumer marketing has confirmed the positive effects of divergence on advertising efficiency. Despite the coherent evidence, some industries lag in the adoption of these findings, one of which is the Swedish real estate market. Divergence has not been elaborately investigated within said context and this paper addresses the need of actionable insights for housing advertising. Starting with the proven success of housing firm Fantastic Frank who work with detail photos in contrast to the common wide angle, this paper examines theoretical implications of detail photos' characteristics. Besides being divergent, detail photos are also ambiguous which renders access to effects related to visual perception.

I denna uppsats har filmljudet i krigsfilmerna Apocalypse Now och Saving Private Ryan undersökts. Detta har gjorts för att försöka bidra med ökad förståelse för filmljudets användningsområde och funktioner, främst för filmerna i fråga, men även för krigsfilm rent generellt. Filmljud i denna kontext omfattar allt det ljud som finns i film, men utesluter dock all ickediegetisk musik. Båda filmerna har undersökts genom en audio-visuell analys. En sådan analys görs genom att detaljgranska båda filmernas ljud- och bildinnehåll var för sig, för att slutligen undersöka samma filmsekvens som helhet då ljudet och bilden satts ihop igen.

Syftet med studien är att utfo?ra en receptionsstudie da?r fem stycken kampanjbilder fra?n utla?ndska organdonationsorganisationer studeras fra?n ett mottagarperspektiv, i den ha?r studien syftar det till en svensk ma?lgrupp.Studien a?r uppdelad i tva? huvudmoment, en semiotisk bildanalys och fokusgruppsintervjuer. Med hja?lp av dessa insamlingsmetoder besvaras studiens fra?gesta?llningar?Hur a?r de utvalda kampanjbilderna komponerade ur ett semiotiskt perspektiv?? samt ?Hur uppfattas de utvalda bilderna av en svensk ma?lgrupp??. Socialpsykologi utgo?r det teoretiska ramverket i studien och anva?nds fo?r att na? en ho?gre fo?rklaringskraft i analysdiskussionen.Den semiotiska bildanalysen genomfo?rs med de semiotiska begreppen konnotation, denotation, ikon, index och symbol.

The overall purpose of this essay is to come to a deeper understanding about videos in the Youtube beauty community by using a mixture of qualitative and quantitative methods. By answering the main questions of the essay which are; What quantitatively measurable components are there in the videos that can be seen as contributing factors leading to the fact that some generate more views that others?; Is there a set mold for success containing certain aspects that a video must have to stand out?; What correlations can be found between the two categories of analysis and how do these potential correlations affect the popularity of the video? and What effects do specific components on the level of popularity of the video?, we?ve been able to distinguish differences as well as similarities on both qualitative and quantitative levels. We have also seen that using the two methods together have enabled us to reach more profound results. The main result that we have found on a quantitative level is that there are obvious correlations between a high level of popularity and a good visual quality.

By conducting a text analysis this study analyzes possible similarities in the portrayal of story characters between historical Norse myths and contemporary film productions. The chosen historical texts are two stories from Norse mythology which render a myth about Thor and a giant named Hrunge as well as the myth Trymskvädet. The selected movies are two of the comic company Marvel?s productions about super heroes ? Thor and The Avengers. Different categories that this study compares are how the characters are defined by their possessions or artefacts, the actions and the choices which the characters make, and also how their relations, roles and origins are being portrayed.

The purpose of this thesis is to examine how the public libraries work towards SFI (Swedish For Immigrants) based on the views of the overseeing librarians. To study this we have asked the following research questions:What distinguishes the public libraries? work towards SFI according to the responsible librarians? What distinguishes the communication between SFI teachers and the librarians according to the responsible librarians? What opinions are held by the librarians in regards to their work with SFI?We have used a semi structured interview method with seven librarians in charge of the activities with SFI at small and medium sized public libraries in a rural area of Sweden. The theoretical framework is composed of Marianne Andersson and Dorte Skot-Hansen?s model for analysis of the local public library profile and the authors? definition of collaboration.