The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.

This examination project is carried out for Waséns Traffic School in Linköping. The task was to develop a completely new windows application and a webpage that connects to the same MySQL database. The windows application (ATSV) is a program intended to carry out all the administrative tasks that a clerk at a traffic school may need: pupil management, reservations, billing and register functions. The applications was developed in C++ using Visual C++ from Microsoft. The connection to the MySQL database was made possible by using the class package MySQL++.

As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation.

The advantage and the possibility of keeping track of a number of vehicles to make work practice more effective and smooth is today a favorable choice for Visual Units Logistics customers. We?ve been evaluating the software and trying to take it one step further and letting not only the individual user, but maybe, the company as a whole benefit from its advantages. This has been done by using methods like letting ourselves get to know the software, user case studies, workplace studies, interviews and future workshops. This resulted in a prototype introducing a new function designed with all collected data in mind trying to make the software, Visual Units Logistics, even more effective for the every day work practice of the user. A new function to keep track of vehicles outside the main working area at the same time as you still can keep track of the other vehicles in the field..

Schizophrenia can cause symptoms such as auditory hallucinations, delusions, emotional blunting, apathy and lack of motivation. These result in a diminished ability to participate in daily activities and bring the client group into the domain of occupational therapists. The purpose of this literature review is to compile the latest findings in occupational therapy interventions for individuals with schizophrenia. Furthermore guidance regarding the utility of the interventions will be given based on the author?s assessment of the evidence in the 22 articles included.

Det primära målet med examensarbetet var att utforma ett koncept på hur man kan göra flygtrafiken säkrare både på marken och i luften. Konceptet fick namnet ATSVIS, vilket står Airport Traffic Surveillance and Visual Information System. ATSVIS är tänkt att ge anvisningar om vad nya idéer och ny teknologi kan tillföra piloten och trafikledningen. ATSVIS avser även att automatisera och förenkla flygtrafiken, vilket skall leda till säkrare flygtrafik både i luften och på marken. Konceptet ATSVIS kommer att utformas efter egna idéer och från intervjuer med branschfolk.

Syftet med denna uppsats är att identifiera den mest effektiva egenskapen av en text eller sida för att uppnå visuell hierarki, som är ett verktyg för att få det önskade flödet av uppmärksamhet i en sida eller webbsida genom att ge vissa element en viss vikt i kontrast, storlek och placering. Vi vill ge en möjlighet för vidare forskning snarare än att ge en slutsats som ger ett slutgiltigt svar på frågeställningarna. Det finns fler sätt att manipulera text för att uppnå önskad visuell hierarki men vi valde de vanligaste. Detta arbete är baserat på ett experiment som görs på 50 deltagare med ett onlinefrågeformulär och tre självgjorda bilder där vi kan utvärdera resultaten, jämföra dem med andra teorier och beräkna den mest effektiva uppmärksamhetsgivaren. Vi har också utvecklat en hypotes om vad resultatet kommer att visa.

Syfte: Studiens syfte är att presentera en struktur för online-baserade modeföretags visuellakommunikation. Utgångspunkten är den fysiska butikens visual merchandise-strategier, sommodifieras för att skapa en modell anpassad till online-perspektiv.Metod: För att besvara vårt syfte undersöktes hur webbshoppar arbetar med sin visuellakommunikation genom en kvalitativ observationsstudie. Fyra webbshoppar observeradesunder en period på två veckor, vid tre olika tillfällen. Observationen utgick från studiens egenmodell där visual merchandise-strategier från den fysiska butiken kodats till ett onlinesammanhang.Ett observations-schema med öppna frågor arbetades fram för att praktisktkunna genomföra observationen på ett strukturerat sätt. Arbetet med observationen skeddeparallellt med analysen som kunde anpassas och påverka varandra.

This thesis is a qualitative study in which 12 award-winning printed adverts, awarded with either a Swedish ?Guldägg? or an international Clio Award, have been analyzed from a rhetorical perspective. Visual rhetorics were used to analyze the adverts in order to expose the rhetorical concepts and to find out whether the rhetorical concepts represented in the Swedish adverts are the same concepts represented in the international adverts. One of the conclusions drawn is that pathos-arguments, a rhetorical concept where the senders allude to the emotions of the receivers, are the most prominent in both Swedish and international adverts, but are used in different ways. Another conclusion drawn is that the adverts are overall characterized by their messages not being explicit.

This report represents a comparison between two different tools used to create an online store that was developed by two students at the Technical University in Jönköping. The web shop will be of great benefit to both customers and administrator in a food firm known as Mattias' Livs. The company wanted an online store that facilitates the sale section and gives a full control of their stocks. The aim of this thesis is to create an online store that offers customers the ability to shop online and help the staff to operate the company in a simpler and more efficient way, which reduces the need for human resources and thus leads to less costs for the company. The aim also includes a comparison between the two different tools used to create the online store.

The purpose of this study was to examine and evaluate an assembly station at Kalmar Industries in respect to ergonomics. The study was to result in an improved assembly station with lower risk of work- related injuries. It was the study group?s expectation that the measures taken at the assembly station can function as guidance and an inspiration for other ergonomic improvements at the company. Several goals related to the purpose were established as guidance for the study.The mechanic?s work situation was mapped through a series of methods.

This report describes a study of how educationalists, from one preschool group, approach to and respond to children ?s creative activity in preschool. To answer the survey ?s purpose I used four research questions, which is the following:-What function do the educationalists give the creative activity in the working?-How do they see the importance of thecreative activity for thechild and its development?-How doeducationalists considerthat theyrespond to the child's creative activity?-Is thereany norms surrounding creative activity in preschool?The theoretical base of the study is rooted in the sociocultural perspective, where creative activity and visual arts can be seen as mediating cultural tools. The method is a qualitative interview of five preschooleducationalists.

The aim of the study was to improve understanding of how upper secondary school acknowledge and adjust support and guidance for gifted students regarding their future academic and professional career. The study examined school pricipals and career counselors approach to guidance work with gifted students and how the above mentioned professionals received information about gifted students. It was further examined what measures were applied to adjust the upper secondary school to the needs of gifted students. Qualitative interviews were conducted and the results showed that in cases where the informants were told it took place in conjunctions with seminars about the class, through grades or through a teacher or the students themselves who contacted the career counselor or principal at the upper secondary school.The giftedness was connected to the school curriculum and various course topics in the secondary programs. School principals viewed the career counselor as an important resource to provide motivational support, individualize and survey future plans.

There is a discrepancy between national school guidelines towards inclusive education, and the current political trend towards economic efficacy, that may be problematic for teachers. The aim of this contextual study is to formulate a contextual understanding of the participating teachers? perceptions of their effort to help all their students achieve the goals set forth by school curricula, and use this understanding for the purpose of suggesting points of entry for special needs educators´ guidance of teachers? practices towards more inclusive education.Information was gathered by sending an extensive web questionnaire to all teachers within a given headmaster´s administration, sending web questionnaires to a majority of third grade students taught by those teachers, conducting interviews with a few of the participating teachers as well as with the special needs educators, carrying out a classroom observation, and gathering additional information concerning working conditions and social interactions.The data gathered in this case study has been subjected to an analytical process comprising of an assessment of the degree of inclusive approach, using the Inclusive Approach through Participation as well as the Framework of Participation, technical triangulation of all data post the inclusive assessment, and analysis of context by the Ecology of Human Development/the Bioecological Theory.The analytical process has resulted in a contextual description that has enabled me to suggest possible points of entry to be used in special needs educators? guidance of teachers? practices towards inclusive education. The degree to which there exists a collegial sense of security, varied forms of teacher-student interactions, collegial cooperation, pedagogical discussions, a dialogue in search of mutual understanding, and consequent follow-ups appears, in the light of the limited selection of participants, as relevant to these teachers ability to help their students.Further research is needed to identify valid points of entry for special needs educators? guidance of teachers? practices towards inclusive education.

Syftet med denna studie var att beskriva betydelsen av studie- och yrkesvägledande aktiviteter med barn i åldrarna sju till tolv år. Kvalitativa intervjuer genomfördes med sex examinerade studie- och yrkesvägledare som bedriver studie- och yrkesvägledningsverksamhet med barn i grundskolans år 1-6 eller fungerar som stöd till pedagoger som arbetar med studie- och yrkesorienterande verksamhet med barn i dessa åldrar. Resultatet visade att intervjupersonerna anser att arbetet måste påbörjas tidigt, helst redan i grundskolans första år, för att målen så som de skrivs fram i de nationella styrdokumenten ska kunna uppnås. De förutsättningar intervjupersonerna menade krävs för att tidig vägledning ska kunna bedrivas är av såväl strukturell som av individuell art. Slutsatsen som drogs var att studie- och yrkesvägledande aktiviteter som påbörjas i grundskolans tidigare år och som följer elevernas kognitiva utveckling kan medverka till att eleverna ökar sina förutsättningar att göra väl underbyggda val i framtiden..