Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

The calf extrator?s function has been studied, through measuring traction and how this varies in different situations, in comparison with corresponding manual traction situations. This was done against the background that excessive force at assisted calvings at dystocia can mean life threatening damages on the calf such as grave acidosis, vertebral fractures, femur fractures and rib fractures. The calf extractor has earlier been measured to pull with greater force than the established maximum force of ?two strong men?.

Concentration of protein in bovine milk is one of the most significant milk quality parameters, to a large extent determining the price for milk to the producer. Mastitis is a common disease among dairy cows, negatively affecting not only milk yield but also milk protein composition. Milk from mastitic cows tends to have lower cheese yield, negatively affected processability properties and sensory quality, due to changed protein quality and composition. Poorer milk protein quality would have an economically negative impact on dairy industry. Only few studies have investigated the short term effects of mastitis on milk protein composition.

Shopping malls have been growing in numbers during the last few decades. As an effect, consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' attention in competition with all the other stores. Thus, making consumers noticing their store is critical for success. Creating attention through floor advertising could be a potential way of doing so.

The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with more traditional media, we decided to compare the communication effects achieved by a blog with those achieved by an online magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in terms of attitudes and intentions towards the exposed brand. The quantitative study showed that the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence.

Uppsatsen beskriver arbetet och undersökning för hur deduplicering i filsystemet ZFS påverkar effektförbrukningen. En större mängd redundant data förekommer i centraliserade lagringssystem som förser virtualiserade servrar med lagringsutrymme. Deduplicering kan för den typen av lagringsmiljö eliminera redundant data och ger en stor besparing av lagringsutrymme. Frågan som undersökningen avsåg att besvara var hur ett lagringssystem påverkas av det extra arbete som det innebär att deduplicera data i realtid.Metoden för att undersöka problemet var att utföra fem experiment med olika typer av scenarion. Varje scenario innebar att filer kopierades till ett lagringssystem med eller utan deduplicering för att senare kunna analysera skillnaden.

När man utvecklar en ny produkt eller tjänst står man ofta inför valet av dataformat. De mest använda idag är JSON och XML. Formaten ser väldigt olika ut, erbjuder olika funktioner, men används inte sällan till samma sak. Vilket som egentligen är snabbast finns det mycket åsikter om, men inte lika mycket testresultat. Den luckan skall detta arbete täcka. Programmeringsspråken som används är Python och JavaScript, vilka båda är populära på webben. Genom experiment testas hur snabbt JSON och XML kan kodas och avkodas.

Today, we see tendencies of politicians being more active in social media using selfies. According to previous research using selfies is associated with being self-centered and narcissistic. It is not known though what implications the behavior will have for a selfie-using politician in terms of chances of being elected. This study aims to contribute to the research on political communication and social media behavior. More specifically the study intends to investigate whether there is a difference between voters' views if a politician uses selfies or not, and whether there is a difference by gender.

Det individualistiska samhället kännetecknas av ett ökat ansvar för individen att utforma sitt liv och sin framtid. Prestation och perfektion är intressanta fenomen direkt relaterade till valmöjlighet. Kan dessa fenomen till och med uppfattas som ideal i det individualistiska samhället? Syftet med studien har varit att undersöka hur det mänskliga beteendet förhåller sig till de samhälliga idealen som markerar perfektion och som utmanar individen att göra sitt yttersta. Studien är explorativ och använder sig av en enkät som undersökningsmetod.

This master thesis was conducted in order to investigate the effects of the browsing species Yeheb on animal tissues in Swedish landrace goats and to make a literature review in order to increase the knowledge of the importance of this plant for livestock production in Somalia. The evergreen Yeheb bush is a very important feeding source for grazing and browsing animals in Somalia during the dry period. Yeheb contains cordeauxiaquinone that stains the bones of the animals red/pink, which has been an increasing problem when exporting meat to foreign countries. In an experiment, two goats were fed dry and fresh leaves from the Yeheb bush for one and two months, respectively. The goats did not feed the intended amount of dry leaves, since the supply and palatability was not as high as estimated.

This master thesis was conducted in order to investigate the effects of the browsing species Yeheb on animal tissues in Swedish landrace goats and to make a literature review in order to increase the knowledge of the importance of this plant for livestock production in Somalia. The evergreen Yeheb bush is a very important feeding source for grazing and browsing animals in Somalia during the dry period. Yeheb contains cordeauxiaquinone that stains the bones of the animals red/pink, which has been an increasing problem when exporting meat to foreign countries. In an experiment, two goats were fed dry and fresh leaves from the Yeheb bush for one and two months, respectively. The goats did not feed the intended amount of dry leaves, since the supply and palatability was not as high as estimated.

Forskning behövs för att öka kunskap om nya och befintliga användningsområden samt utveckla eller förbättra befintliga metoder, produkter samt system. Den forskningsetik som är styrande idag har sin grund i Nürnbergrättegången. Rättegången hölls efter andra världskriget där läkare ställdes inför rätta för att utfört oetiska experiment på fångar i nazityska koncentrationsläger. Idag finns det ett antal etiska deklarationer som skall följas när människan ingår i forskningsprojekt. Syftet med denna studie var att undersöka hur deltagare upplever sitt deltagande i forskningsprojekt vid en klinisk forskningsenhet. Intervjuer genomfördes med fyra respondenter som var deltagare vid en klinisk forskningsenhet i södra Sverige.

The aim of this study is to investigate how it is possible that tourists who are not actively seeking child prostitutes still account for the majority of child sex tourists. The study includes tourists, locals, people working in the sex industry and staff from Swedish embassy and ECPAT international in Bangkok. The study was conducted with a qualitative approach and an ethnographic method, using field observations and interviews to collect the empirical data. The data has then been categorized in to different themes and analyzed using previous research on the subject. Hirschis theory of social bonds was then used to further interpret the results.The results of this study show that the tourists in Thailand, who are not seeking out child prostitutes, will most likely come in contact with them anyway.

Despite narrative advertising being an increasingly popular strategy among brands today, little research has examined the different expressions of repetition variation strategy in comparison to its alternative, argumentative advertising. Still unexplained is whether the appreciation and recognition created from successful storytelling-based commercial campaigns is a result of execution or the format itself. This study aims to investigate four repetition variation strategies, three narratives and one argumentative, to determine which one is the most effective and also which one that generates the highest advertising equity. An experiment was conducted through exposing four groups of Swedish High School students to text-based advertising manuscripts customized after format, where each group was exposed to ads on two separate occasions. The result showed evidence of narrative advertising being easier to comprehend, which according to theory should lead to higher advertising effectiveness.

Denna studie syftar till att belysa vilka arbetssätt som kan öka elevers intresse för ämnet biologi. Vi menar att en undervisning som präglas av laborativa inslag främjar elevers intresse för biologi. Vidare tror vi att gruppuppgifter, diskussioner samt utomhusundervisning, så som exkursioner, kan leda till att främja intresset hos eleverna. Både elev- och lärarenkät har använts i studien, som har riktat sig till 98 elever i årskurs 8 och 9 samt klassens undervisande biologilärare. Våra resultat visar att drygt 70 % av eleverna finner ämnet intressant och 80 % upplever ämnet som viktigt.