This essay is about the market of traditional rental movie stores, which today are on a mature stage of the marketing cycle. The technique is constantly accelerating and contributes to evaluation of new ways to watch movie. New competitors are such as bigger chain of stores that can offer, in addition to their wide range of other goods, rental movies as a secondary selling. The substitute is of most part Internet based services from where you can watch movie online or download film legally as well as illegally.These different sorts of new competitors or substitutes become a big threat on the traditional rental movie stores as these substitutes can offer the same prices or even lower.With these new ways of watching film this will on turn change the behaviours of the customers that likes to watch movies. The problem for the traditional rental movie stores is trying to keep their existing customers and try keeping them loyal to their store, so that they won?t loose them to the competitors and substitutes.

Prisons are for many an unknown world, and few know about the prison culture which includes unwritten rules, power structures, interactions and relationships between inmates and correctional employees.While many think that Swedish prisons are too comfortable,inmates are facing extreme stress due to surveillance and detention, by depriving inmates their possibility to shape their own lives. When the inmates is deprived of control over their own life?s the penal system have great power to shape and to influence the inmates.The purpose of this paper is to investigate prisoners' experiences of treatment and exercise of power in prisons. Starting point is to examine what are the kinds of relationships between prison officers and inmates from a power perspective, if there is any difference between the closed and open prisons and how the inmates affected by the structures that exist.Based on my overall purpose, and with my informant´s stories which revealed a number of similar points, four main headings were developed; Mass media and society´s view, and unknown world, interaction between inmates and prison officers and consequences.Prison officers with the role as a contact persons as well and other staff which work close to the inmates play a significant role by supporting through motivational interviewing and can help the inmates to gain insight about their life situation and actions. My informant?s underlined that a good contact person can either help or discourage.Inmates who contributed with their experiences express that there is a big difference between open-and closed prisons.

Resandet ökar i dagens samhälle och människor söker nya upplevelser och utmaningar. Konkurrensen om besökarna är stor. Med hjälp av den nya informations- och kommunikationstekniken kan en elektronisk rese- och upplevelseguide utgöra ett alternativ i syfte att attrahera besökarna och få dem att stanna längre. Genom tekniken kan intressanta berättelser presenteras med både ljud, bild och video, s k multimedieteknik. För att besökaren ska kunna vara rörlig och samtidigt ta emot information krävs en mobil utrustning som exempelvis en handdator.Denna magisteruppsats i informatik ingår i ett projekt, uppdelat i tre steg.

The aim of this study is, from a norm-critical approach, to find, investigate and analyse human representation in the visual culture of one preschool in order to understand if the children enrolled are represented or not. The research questions are: In what ways is there imagery of human representations in images and materials designed for play? What skin-colors and origins are dominant in the data collected?We carried out a qualitative study in the form of visual ethnography. This method allowed us to use a combination of different data collection tools such as photography and ethnographic field notes to collect our data. The photographs we took of images and material used for play, was then analysed through semiotic picture analysis.

This is a case study of the advertising campaign ?Guld till alla? (Gold to Everyone) embarked upon by Spendrups Bryggeri AB in a bid to promote Norrlands Guld, during the period 2004. The approach used by Spendrups will be compared with theories about communication planning, communication strategies, target group definition and how to create effective advertising. The main purpose of the comparison is to find which central elements that made the campaign successful. The method we have chosen to use is an explanative content analysis with influences from the dialogue analyse.?Guld till alla? was suppose to be an massive and coherent campaign which was to be integrated with large sports events, such as the Ice Hockey World Championship, UEFA European Championship and the Summer Olympic Games, that all took place the year 2004.

The purpose of this essay, entitled ?Heja Sverige! Heia Norge?, was to study the difference in nationalistic tendencies between Swedish and Norwegian news coverage of the 2015 FIS Nordic World Ski Championships in Falun, Sweden, which took place between 18 February and 1 March 2015. It was the fourth time the event took place in Falun, previous games having been held in 1954, 1974 and 1993.I performed a critical discourse analysis of a total of twelve articles split over two race days ? one where Swedish athletes outperformed Norwegian athletes and vice versa. I did this order to study if the news coverage in each of the two countries? most promininent sports papers; Sportbladet in Sweden and VG Sport in Norway, was charaterized by a nationalistic discourse, as well as comparing the two to find similarities and differences between them.Having based my analysis on theories and previous research regarding media events, nationalism, national identities, ?us and them?, imagined communities et cetera, I came to the conclusion that a nationalistic discourse is, without a doubt, present in the news coverage ? something very unique for sports journalism as a genre.

Femte dimension (5D) är ett internationellt nätverk för forskare, lärare, elever och studenter. I den här uppsatsen har jag genom en studie i Femte dimensionens anda utforskat vad ett IKT- inriktat samarbete mellan fältet och högskola innebär för de inblandade och diskuterat frågan om hur samarbetet med hjälp av IKT kan se ut. Studien genomfördes på LHS under våren 2007 tillsammans med lärarstudenter, lärare och elever från en närliggande skola.Jag vill bidra till en ökad förståelse om IKT´s roll i kollaborativt lärande och samtidigt skaffa mig egna erfarenheter av lärmodellen 5D för att se om denna metod kan vara ett bra sätt att integrera IKT i kurserna på lärarutbildningen. Metoden 5D bygger på kollaborativt arbetssätt. Det är en ide och ett modellsystem för lärandemiljöer som kännetecknas av samarbete, rikhet på verktyg, lek samt ett undersökande och kreativt arbetssätt.

Vi vill uppmärksamma en ny sorts marknadsföring som blivit möjlig tack vare YouTube och Internet. På YouTube har företagen en ny arena att marknadsföra sig på och vissa företag använder sig av YouTube för att lansera dolda marknadsföringskampanjer. De flesta videor på YouTube är hemmagjorda av ungdomar, filmade med handkamera eller mobilkamera och estetiken anpassas efter det amatörmässiga. Genom att efterlikna dessa videor försöker företagen dölja sitt verkliga syfte, vilket är att marknadsföra en produkt. Eftersom marknadsföring på YouTube är ett nytt fenomen tycker vi att det är viktigt att belysa detta så att Internetanvändare blir mer uppmärksamma på hur YouTube kan användas.

In musikklasser (a special musical training which focus on choral singing is offered in the Swedish compulsory school from the age of ten until the age of sixteen) teachers are working in a tradition where conventions relating to singing with children have developed in accordance with the Swedish choral tradition. In these classes, students are trained in large groups, usually around 30 students in one class. Furthermore, one teacher and 60 students is also frequent in schools with two or more parallell grades. In a large choir group, students develop their skill in choral singing, which includes the development of general musical knowledge as well as the development of the individual singing voice of each student in order for the choir to be able to interpret and perform music with a communal musical expression. Thus, the complexity in this teaching and learning setting places high demands on the choir teachers? ability to use appropriate teaching and learning strategies in order to develop the specific musical skill required in a choir.In this study, two choral teachers´ interaction with their choir class were investigated.

Titel: Riksdagspartiernas kommunikation på Facebook.Författare: Kristin Claréus Wästlund, Jakob Säw, Klara Schåltz Bodinson.Handledare: Nicklas Håkansson.Kurs: Examensarbete i Media- och kommunikationsvetenskap, Institutionen för journalistikoch kommunikation, Göteborgs Universitet.Termin: Höstterminen 2014.Syfte: Syftet med studien är att systematiskt analysera hur de politiska partierna kommunicerar på Facebook.Sidantal: 53Metod: Kvantitativ innehållsanalys.Material: Studien undersöker riksdagspartiernas publicerade inlägg på Facebook under de tre sista veckorna innan riksdagsvalet år 2014.Huvudresultat: Studiens resultat visar att kanalen Facebooks användning för politisk kommunikation är under utveckling. Medan samtliga svenska riksdagspartier är aktiva på kanalen så differentierar sig sättet det faktiska bruket. De mest frekventa publiceringarna innehåller text ihop med bild eller video och framförallt syftar de till att sakpolitiskt informeraeller kampanjuppdatera. Vidare konstateras att Facebook används fristående från de traditionella massmedierna och vid länkning sker det framförallt till andra sociala medier.Kanalen nyttjas flitigast bland de mindre partierna exempelvis Miljöpartier och Folkpartiet men när det kommer till att använda kanalens interaktiva funktioner för relationsarbete särskiljer sig partierna. Då går det istället att se att de bland somliga partier finns en strävan att interagera med sina publiker medan samspelet helt exkluderas hos andra.

The aim of this study was to analyse ninth graders self reported screen based activities, sedentary time and musculoskeletal symptoms and pain intensity. The other aim was to examine changes regarding musculoskeletal pain and inactivity between ninth graders from a cross sectional study in year 2004. To meet this aim, following questions were designed: How is the relationship between screen based activities, inactivity, musculoskeletal symptoms, pain intensity and differences between girls and boys? How have musculoskeletal symptoms and screen time changed since year 2004?Method: The method used for this study was a quantitative method. The research was carried out using a questionnaire that was answered by pupils from 11 schools from all over Sweden.

This master thesis is about Augmented Reality (AR), a phenomenon that has existed since the mid-fifties but only recently has become available for the general public. This report is a knowledge compilation about AR, focusing on AR in cell phones and the use of the technology in traffic related situations.AR is usually described as adding a digital layer of information onto the real world. There are different technologies to make virtual images; in cell phones sensor-based and camera-based technologies are the most common ones.In this report, the market of AR applications for cell phones has been investigated. Three use cases have also been investigated in order to get more knowledge about the designers' thoughts and visions.In order to analyze the technology and the applications in a broader and more scientific perspective, two theories has been used: Situation Awareness (SA) and the Service Dominant Logic (SDL). These theories seem useful when reflecting on the Swedish road administrations vision, and to investigate what the applications and the AR technology can contribute to the traffic domain.The conclusions of this thesis are that:- AR can be applied on most of the human senses, but augmenting by visualization is most common.- The market for cell phone applications is growing rapidly: AR applications are relatively new but on the rise.

Bakgrund: Uppsatsidén har väckts genom att vi under vår utbildning läst kurserna Barnet i matematikens och skriftspråkets värld och Barns skriftspråksutveckling 1. I dessa kurser har den fonologiska medvetenheten och dess koppling till läs- och skrivinlärning diskuterats. Vi har även mött pedagoger som arbetar eller har arbetat med fonologisk medvetenhet och i diskussioner med dem märkt att de har olika uppfattningar. Genom detta har ett intresse att undersöka hur verksamma pedagoger resonerar om sin undervisning i fonologisk medvetenhet väckts.Syfte: Examensarbetets syfte är att undersöka hur pedagoger i förskoleklass tänker om sin undervisning i fonologisk medvetenhet. Våra frågeställningar är: Vilka arbetssätt, modeller och material använder man sig av? Hur anpassar pedagogerna undervisningen i fonologisk medvetenhet efter elevernas modersmål, elever med svårigheter och utifrån kartläggning? Stämmer pedagogernas syfte med undervisning i fonologisk medvetenhet med forskning inom området?Metod: Vi har gjort sju kvalitativa intervjuer med åtta pedagoger som är verksamma i förskoleklass.

Prisons are for many an unknown world, and few know about the prison culture which includes unwritten rules, power structures, interactions and relationships between inmates and correctional employees.While many think that Swedish prisons are too comfortable,inmates are facing extreme stress due to surveillance and detention, by depriving inmates their possibility to shape their own lives. When the inmates is deprived of control over their own life?s the penal system have great power to shape and to influence the inmates.The purpose of this paper is to investigate prisoners' experiences of treatment and exercise of power in prisons. Starting point is to examine what are the kinds of relationships between prison officers and inmates from a power perspective, if there is any difference between the closed and open prisons and how the inmates affected by the structures that exist.Based on my overall purpose, and with my informant´s stories which revealed a number of similar points, four main headings were developed; Mass media and society´s view, and unknown world, interaction between inmates and prison officers and consequences.Prison officers with the role as a contact persons as well and other staff which work close to the inmates play a significant role by supporting through motivational interviewing and can help the inmates to gain insight about their life situation and actions. My informant?s underlined that a good contact person can either help or discourage.Inmates who contributed with their experiences express that there is a big difference between open-and closed prisons.

The aim of this thesis is to assess the strategic importance of Central Asia as a whole and interests of great powers in the region in particular within the theoretical framework chosen. The work shows Central Asia as an area of the New Great Game, analogue of the original Great Game which was played out between the British Empire and Tsarist Russia in XIX century. The parallels between the original Great Game and the New Great Game are drawn in order to understand the scope and the true intentions of the players of the latter one. Also, the security issues in the contemporary Central Asia are explored and analyzed to provide with the background for future predictions. Furthermore, the indirect purpose of the thesis is to examine whether the international system has changed from that of two centuries ago by comparing the structure of the international systems at the time of two Games.