Denna studie har genomförts för att belysa skillnader i olika mediers roll för minnet och lärandet hos elever i gymnasieskolan. Syftet har varit att jämföra audiovisuell stimuli i form av utbildningsfilm med motsvarande information i skriftlig version utifrån ett kort- och långsiktigt perspektiv, då båda dessa medium används inom skolan utan några egentliga kunskaper kring deras för- och nackdelar. Två jämförande experiment med andra- och tredjeårselever på gymnasiet har genomförts där eleverna har indelats i olika testgrupper. Hälften av eleverna har vid experiment 1 sett på en utbildningsfilm, medan resterande har läst motsvarande information i skriven text. Därefter har ett omgående kunskapsprov med fasta svarsalternativ genomförts, följt av ett liknande prov tre veckor senare.

The increased specialisation and complexity in products and services has created the need for Swedish companies to focus more on their core businesses. This has resulted in them opting to buy services and products that lie outside of their core business from consultancy businesses or other types of suppliers. When companies describe their offers in internal and external marketing it is done often in terms of company or service attributes that are not based on customer value or offered value for the customer. The reason for this is that companies have not adapted their services to the different needs of their customers. As a result of this, they run the risk of offering the same services as their competitors and communicate values that the customers either do not understand or experience as value adding. By using the theory on the data collection from the case company we have an understanding and shown how the customer values can be developed from a service company?s internal and external prerequisites and competitive advantages.

The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. We can see trends that competition among the Swedish and foreign manufactures is already stepping up. The intent of this study is to establish marketing guidelines for floor- and molding manufacturers, so they can establish a clearer brand image in DIY retail outlets. By comparing the approach of sports- and DIY stores to brand and product placement, this study aims to bring new knowledge to the DIY branch for improved consumer and product handling.

Packaging has had little impact in marketing literature. Research has focused on a single transaction approach. Lately researchers are looking at packages as a tool for brand building purposes. Thus, the focus is moving towards a multiple transaction approach, where packages can affect the consumer also after the purchase. For a range of goods extrinsic cues has been shown to have stronger effect on consumers' evaluation than intrinsic ones.

In this Bachelor?s essay we discuss whether eWOM (electronic word-of-mouth) is perceived as advertisement or as normal information, which is not influenced by any company, on the platform Facebook. The information which we were interested in is the one spread by normal users, and user?s perception of it. To find our results we have conducted a study in which we have used the method interview, which gives qualitative results.

The purpose of this bachelor thesis was to gain a deeper understanding of and examine how library blogs are realized at public libraries together with the views among librarians regarding the realization of library blogs.The questions we wanted to answer were: ? How is the library blog realized at the public libraries in this study? ? What are the views among the librarians in this study regarding the realization of the library blogs?The analytical model in this thesis is Connie Crosby?s six steps on how libraries successfully can realize their blogs. Four of the six steps were selected: planning, implementation, marketing and measures of success. The methodology used for this study was semi-structured interviews. Two interviews were conducted with three librarians that have partial responsibility of their respective library blogs.The results of the study show that the process of the library blog can look different in different libraries, and that the respondents had clear views on how the realization of a blog should be done.

Ambush marketing kan kortfattat beskrivas som en marknadsföringsstrategi där någon associerar sin produkt eller sitt företag med ett stort idrottsevenemang utan att ha betalat någon sponsringsavgift. Fenomenet har fötts och utvecklats i takt med en allt mer sofistikerad sponsringsmarknad där sponsorer givits exklusiv rätt att utnyttja den goodwill som förknippas med ett evenemang. I Sverige finns ingen reglering som specifikt tar sikte på ambush marketing eller stora idrottsevenemang. Istället är varumärkes- och marknadsföringsrätten av enskilt störst betydelse. Internationellt har dock flertalet länder infört s.k.

Title: Am I doing what I think I am doing when I am practicing? A self study in practicing. The purpose of this study is to determine whether I do what I think I do when I practice. The reason for this is to make myself a better teacher as well as a musician. By gaining knowledge about my own practicing I will be able to guide future students in their own practicing in a better way.

The traditional airlines exist on a market that is distinguished by an increasing competition. They are often partly or completely owned by the government and are characterized by slow decision making. Because of their existing structure and old business culture the traditional airlines find it hard to use price as a means of competition. Consequently the traditional airlines need to create loyalty amongst their customers. The purpose of this essay was to analyze and evaluate SAS long-term marketing strategies through a comparative study of the companies? management, employees and customers.

En sammanfattning av uppsatsen på maximalt 8000 tecken..

This paper describes and analyzes how individuals and organizations that operate in careers in communications and marketing deal with the search for employees / employers, and how recruiting managers and recruitment consultants are working to create a match between the parties. The study was conducted on behalf of a recruitment agency that offers services in recruiting and staffing for organizations in communication and marketing. The empirical material consists of ten qualitative interviews from three different perspectives on the labor market, recruitment consultants, managers and employees. The interviews were analyzed from sociological and social psychological theories of organizations and individuals opportunities and strategies in today's western labor market. Conclusions that emerged are that organizations need for decreased amount of tied assets provides increased need for temporary employments.

PurposeThe purpose of this thesis is to investigate the market of pedagogic consulting and how the customers look upon these kinds of services and what the consultants think about the market. The following five questions were investigated:What is the situation of the market of pedagogic consulting?-          What needs and what demands are there of pedagogical consulting services? -          What are the economic possibilities for schools and municipalities to buy professional development and consulting services?What do schools and municipalities think about their needs and what do they think about buying professional development from consultants?-          How are the professional development offerings of the consultants recieved by schools and municipalities and is there a difference between the private and public sector of education? -          What impact could professional development have on schools?In what way is the marketing for pedagogic consulting done?Method In this study I have chosen to have a qualitative approach with an abductive perpective. I made these choices to get closer to what I wanted to investigate. Through the abductive methodology it was possible to go between theory and empirics.

The purpose of this study is to find out how and to what extent doctors use the hospital library?s collection of print and electronic medical journals. Major changes have the last years occurred in the journal collection. The journals are very costly and little is known about the user satisfaction with them. Therefore it?s important to examine how satisfied the users are with the collection and how they utilize it.

Denna rapport beskriver arbetet med att utveckla en iPhone app och ett serverprogram till Mac. Programmet är tänkt att användas av besökare på festivaleroch liknande evenemang. Så de kan dela med sig av vad de ser med andrabesökare. Appen använder den inbyggda kameran för att ta bilder som sedanautomatiskt laddas upp till en lokal server om en finns tillgänglig. Serverprogrammet sparar bilderna och visar dem sedan på en skärm eller med envideo projektor eller något liknande.

The purpose of this essay is to explain which factors influence the disciplinary effect of visible constant surveillance on the people under surveillance. In order to do this we have used recorded video from a tv-show called Big Brother, which is characterized by this kind of surveillance. In addition, an open-ended interview was performed with one of the participants from the show. We have, based on a number of theoretical assumptions, as well as reflections from the interview, precisely defined expected symptoms of the participants, that would indicate when the disciplinary effect was low respectively high. Our observations and analysis allows us to conclude that the disciplinary effect of surveillance in many situations is counteracted when surveillance is constant, leading to relatively low levels of disciplinary effect in Big Brother..