Biblioteksbloggen ? en studie om realisering av bloggverksamheter vid folkbibliotek
The purpose of this bachelor thesis was to gain a deeper understanding of and examine how library blogs are realized at public libraries together with the views among librarians regarding the realization of library blogs.The questions we wanted to answer were: ? How is the library blog realized at the public libraries in this study? ? What are the views among the librarians in this study regarding the realization of the library blogs?The analytical model in this thesis is Connie Crosby?s six steps on how libraries successfully can realize their blogs. Four of the six steps were selected: planning, implementation, marketing and measures of success. The methodology used for this study was semi-structured interviews. Two interviews were conducted with three librarians that have partial responsibility of their respective library blogs.The results of the study show that the process of the library blog can look different in different libraries, and that the respondents had clear views on how the realization of a blog should be done. An improvement in both of the library blogs could be made by a better dialogue between the librarians. Together they should, formally, discuss, motivate and document problems, opportunities and visions with the blog. Development and improvement can also occur if the librarians in the realization of the blog perform a more fundamental study on the target audience, marketing and other key features of the blog.