Title: Women's best beautiful will never be good enough: a rethoric and semiotic analysis of four advertisements for beauty products.Because of the medias central role in peoples lives in the modern society we today live in, they have become a reference in peoples processes of making sence of their subsistences and environments. Commercial companies also want to present an as good image as possible of them towards the recipients through their marketing. Both parts can lead to a distorted picture of the real och everyday and norms and ideals easily form, for example about the correct way a woman should act and be, as the media affect which references should be made available for society.The purpose of this thesis is to examine how four advertisements for beauty products produce ideals and norms of beauty as well as construct and reconstruct femininity through the ways women are represented. The study will also contain the question about how rethoric and semiotic tools are used to strengthen the messages and sell the products. The following questions will be answered within this study:How is femininity being represented in the advertisements?How can the advertisements contribute to the creation of ideals and norms of beauty? How do the companies use rethoric and semiotic tools in the four advertisements to sell their products and/or strengthen their brands?The study will be executed with a qualitative rethoric and semiotic analysis and the theories applied to it are Mediatization theory, Envisionment theory as well as a theory about gender and femininity.   The foremost results of this study has been that women are represented as constantly striving towards a better beauty to be able to also feel better about themselves, gain better self-esteem and to have more fulfilled and successful lives.

AbstractThis degree project is about having meetings in The Swedish Social Insurance Agency, which is awide organisation. This work will concentrate on one of the projects going on within theorganisation which is travel-free meetings, where they are building a video meeting system thatallows the employees in the organisation to be able to meet with each other through the use ofvideoconferencing instead of physical meetings.In this work we will show how Kaikaku (radical system changes) along with Kaizen (continuouschange) can support an organisation to become more efficient and reduce wastage. We have donethis work in an organisation that is present in over one hundred locations in Sweden.The Social Insurance Agency has over 13 000 employees at over one hundred locations inSweden.The organisation has to be close to their customers and provide the best service aspossible. To be able to work in a uniform way, the employees get together and have meetings.Some meetings are just progress meetings and takes perhaps no more than two hours to complete.However, if seven employees from seven different locations need to have meetings, in the worstcase, they all have to meet in a common place.This is expensive for the organisation in travel costs, time and absence from work, but thetravelling also contributes to environmental pollution if the employees are travelling by a fuelpoweredvehicle.A whole day could go lost for having a meeting in about two hours if all sevenemployees went from their own cities to e.g. Stockholm for the meeting.Muda (wastage) of travel created several different types of Muda, namely:? Wastage with anticipation when the employees had to wait for e.g.

Syftet med denna studie ä?r att analysera hur jihadiströ?relsen Islamiska Staten (IS) anvä?nder sig av sitt rö?rliga bildmaterial. Fö?rutom det vill den redogö?ra fö?r vilka uttryck och teman som går att uppfatta i dessa filmer. Min ambition är inte att göra några detaljstudier av filmerna, utan att analysera, lyssna på retoriken och titta på bildspråket i delar av det material som publicerats av Islamiska staten.

Benämningen Lex Uggla uppkom när artisten Magnus Ugglas bolag Uggly Music AB granskades under 2005 då Skatteverket genomförde en riktad granskning mot företag med särskilt hög likviditet. I ett onoterat bolag är tillgångarna i bolaget skattepliktiga hos ägaren så länge det inte rör sig om rörelsetillgångar. Lagens huvudsyfte är att privatpersoner inte ska kunna inneha skattepliktig förmögenhet i ett bolag för att på så sätt komma undan förmögenhetsskatt. Hur mycket som anses kunna räknas till arbetande kapital och förbli skattefritt kapital har enligt rättsfall visat att det beror på följande; verksamhetens art och omfattning, framtida investeringsbehov och investeringsplaner under en viss tid framåt. I flertalet av rättsfallen som blivit presenterade har det framkommit att domstolarna har gått på Skatteverkets linje, vilket föranlett att merparten av de skatteskyldiga blivit påförda förmögenhetsbeskattning. I de fall som domstolen dömt till den skatteskyldiges fördel har denne kunnat argumentera och påvisa historiska och troliga framtida investeringsplaner för företaget.

Social media is a relatively new phenomenon that has had a huge impact in the way we communicate in recent years. Today it is used daily by almost everyone and has become a billion dollar industry where corporate existence is increasing by every day. But there is not entirely safe to work with social media since customers and visitors can make comments and investigate what others are writing about the brand and form their own opinion. The purpose of this study is to explain the potential advantages and disadvantages for organizations in vulnerable industries with a focus on insurance companies who works with Facebook. The paper takes its starting point in the convergence culture that explains a cultural shift where consumers are encouraged to search for new information and combine content from different media.

Detta kandidatarbete behandlar tillverkning av tubreaktor och katalysator för att producerametan från syntesgas i laboratorieskala. Den tillverkade nickel-alumina katalysatornsprestanda utvärderades för att undersöka möjligheterna att producera metan i tillräckligmängd för att driva ett fordon. Det finns en förhoppning att på Chalmers producera etteget fordonsbränsle till studenternas bidrag till Shell Eco-marathon, en tävling för bränslesnålafordon. Testerna av reaktorn används för att öka förståelsen för metaniseringsreaktionensamt att bidra till att förverkliga visionen med kommande kandidatarbeten.Projektet innefattade flera parallella delsteg. Reaktorframställning innefattade dimensionering,design och tillverkning av en reaktor.

In Sweden, harvesting pre-commercial thinning (PCT) stems for energy purposes is a interesting way of financing the high cost of preparing dense stands for a profitable first conventional thinning. This concept can be labelled bioenergy thinning. The aim of this study was to quantify the productivity of a Vimek 404R light harvester with an accumulating Naarva-Grip cutting head during the bioenergy thinning of a self-regenerated stand west of Sunnansjö in Dalarna. The stand was birch-dominated, contained 15 371 stems/ha, and measured on average 4,6 cm Dbh and 7 m tall. Even though the driver was well experienced with the machine, the stand in question was the first one that he ever thinned in this manner. Nevertheless, the driver strived to accumulate as many stems as possible during each crane cycle and chose to cut taller stems in half so as to make the handling and forwarding of the harvested stems easier.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Vilken finansieringsstrategi fo?retag bo?r anva?nda sig av fo?r att uppna? sa? ho?g lo?nsamhet som mo?jligt, har varit a?mne fo?r intensiv forskning alltsedan Modigliani & Millers identifierade samband mellan skuldsa?ttningsgrad och lo?nsamhet 1958. Da? europeiska banker a?r a?lagda med regleringar sta?r de info?r en problematisk situation da?r de beho?ver skapa ho?gre avkastning fo?r investerare, och samtidigt leva upp till de riskbegra?nsningar regelverken fo?reskriver. De ledande teorierna inom omra?det sta?r i konflikt med varandra da?r ba?de finansiering genom skulder respektive eget kapital fo?respra?kas fo?r att uppna? optimal kapitalstruktur.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Uppsatsen utgör en explorativ studie av ämnet romhackning, en översättningsrelaterad verksamhet innefattande den av entusiaster utförda översättningen av tv-spel. Studiens tre syften är att kartlägga hur romhackning som fenomen ser ut i Sverige, hur svenska romhackare tenderar att arbeta, samt att granska de översättningar som tillkommit. Studien undersöker också om transkreation, en friare form av översättning vanlig inom tv-spelsöversättning, förekommit inom svensk romhackning. Tre metoder används: granskningar av webbsidor tillhörande grupper av svenska romhackare, intervjuer via e-post med individer verksamma inom romhackning, samt provspelningar av slutförda spelöversättningar i syfte att granska deras spelbarhet. Romhackare befinns oftast vara organiserade i form av olika grupper och fenomenet att i Sverige under den inledande halvan av 2000-talets första decennium ha varit förhållandevis utbrett för att år 2010, då studien utfördes, ha minskat betydligt i omfattning.

This work of examination describes an environmentally oriented product development aimed to develop new packaging with improved environmental and sale aspects of the products from Primus Sweden AB. The report covers the design process from the first collection of facts to the final results with a description of all methods involved in the work. The focus has been on a clear environmental awareness and the report contains a deepening of the concept life cycle assessment (LCA) for product development. In the process, the consumers? opinions of the brand Primus and environmental profiling formed the basis for the packaging to communicate the right values such as quality, technology, environmental awareness and adventurer?s first choice.The deepening of the life cycle analysis shows that composting and other alternative treatment of the biological cycle is not possible to implement in a satisfactory way in the design process.The work results in two final concepts.

Målet med denna avhandling är att ge en översikt av HTML5:s möjligheter och utvärdera dessa från ett utvecklingsperspektiv genom att ställa de mot tidigare lösningar. Sällan kan något nytt introduceras utan att problem dyker upp, speciellt när det gäller webben. Problemen som ska lösas samt problemen som uppstår vid skiftet till det nya märkspråket granskas och detsamma gäller lösningarna på båda sidor. Tanken med HTML5 är att man ska kunna göra mer med mindre. Med andra ord ska användningen av insticksprogram för diverse uppgifter minskas, och huruvida troligt detta blir är en del av undersökningen.

Aerated steam treatment is a modern and environmental friendly method for seed borne fungus sanitation, mainly used on cereals. The method involves exposure to heat and high humidity, factors which are known to induce a fast ageing of seeds, thus resulting in reduced storability. This thesis clarifies the interdependence between seed age and the aerated steam treatment intensities. Two studies were carried out in this thesis. In the first study the storage longevity of seeds treated with aerated steam was examined. The second study investigated the shelf-life of the pre-tests used to determine the aerated steam treatment tolerance of a seed lot, by testing the treatment tolerance of seeds aged prior to the treatment.

Den digitala klyftan är inget nytt fenomen utan har diskuterats sen 1970-talet då skillnaden ianvändandet och tillgång av video och telefax avsågs. Idag syftar den digitala klyftan snararetill användningen och tillgången till Internet. Andersson (2003) identifierade sex olikagrupper som hon ansåg ingick i den digitala klyftan. I den här studien används teorin om detoffentliga etoset som utgångspunkt för att kunna analysera den digitala klyftan. Syftet medstudien är att diskutera vad det är för perspektiv som genomsyrar svenska myndighetersverksamhet i e-Förvaltning, men även att bidra till en diskussion som handlar om att urskiljaoch förstå om den digitala klyftan är ett demokratiskt problem.Offentligt etos är ett samlingsnamn som innefattar olika begrepp och dimensioner somgenomsyrar den offentliga verksamheten.