The purpose behind this study is to explore and explain the role of fear arousal when combined with the concept of customer satisfaction and retention in one marketing strategy. The major theories applied are the concept of fear appeals and the concept of customer satisfaction & customer retention. We chose to conduct our research through an ethnographic case study of KM. We did a qualitative study where we collected 10 interviews and we conducted observations. Our empirical data consists of academic articles from scientific journals, interviews andobservations.

Många små- och medelstora företag har idag en hemsida. För att en hemsida skall vara ett effektivt kommunikationsmedium med kunder krävs dock att den är uppdaterad. Vi anser att många företag ej förutser vilka resurser som krävs för att hålla sidan uppdaterad. Vi vill därför kartlägga vilka problem företag i dagsläget upplever att de har med sitt uppdateringsarbete. Vi vill därefter se om det finns en möjlig lösning i verktyget Smelink WEB ifrån Smelink AB, som säger sig underlätta webbnärvaron för denna typ av företag. För att undersöka ovanstående frågeställning har vi valt att gå ut med en enkätundersökning rörande hur uppdateringsarbetet går till i två grupper av företag. Den ena företagsgruppen använder sig utav Smelinks verktyg och i den andra företagsgruppen vet vi ej hur uppdateringsarbetet går till. Då vi sammanställt resultatet kunde vi konstatera att det ej fanns några omfattande problem rörande uppdateringsarbetet hos de företag som vi undersökt.

AbstractThe struggle for land has been an issue ever since Brazil was colonized by the Portuguese Crown. The deep social inequalities that the country faces were raised then. More than 45% of the agricultural land is controlled by only 1% of the landowners. There have been many movements since then, who has fought for agrarian reforms.MST, the largest social movement in Brazil, was born in the 1980s. They managed to mobilize the peasants and the poor people.

The objective of this thesis was firstly to examine the possibilities of creating a universal tool for evaluating IT-security. When all the material was gathered we saw that we had strayed away from our subject and that our focus was on IT-threats and IT-professionals apprehensions and possibilities on the subject. The purpose of this thesis was there after to find and identify threats and counter measures in publications and later discuss these with IT-professionals. We found and identified several threats that the professionals encountered in their work. These threats ranged from techniques used by hackers to threats that can arise when the users on the network are poorly educated.

The Swedish system of rent control has recieved a lot of critique for creating an ill-functioning housing market. Supporters however claim that a movement towards market rents would lead to increased segregation. We evaluate whether rent control has managed to counteract segregation in Stockholm. Our evaluation is based on a data set of 292 representative households in Stockholm. We find that residents in rent controlled apartments in attractive locations typically are born in Sweden by Swedish parents and that they are likely to have a higher income than residents in rent controlled apartments in less attractive locations.

Matematikundervisningen behöver utvecklas för att stärka svenska elevers kunskaper och samtidigt bryta trenden av nedåtgående resultat. Examensarbetet ger förslag på uppgifter som stödjer och utvecklar samtliga elevers matematiska förmåga. Uppgifterna samlas in i en förorts­skola i södra Sverige, när skolan planerar en utökning av undervisningstiden i matematik. Examensarbetet utgår från psykologen V. A.

The purpose of this essay is to explore the actor network of a high technology company in the textile industry called F.O.V. Fabrics. The background for doing this is a recent project, which we choose to call the Salt & Paper Battery Group, aiming to commercialize a newly discovered technology ? a battery based on cellulose from an alga. We start by examining a range of network theories in order to eventually shape a framework of our own.

Destination branding is becoming increasingly acknowledged by regions working with tourism. Underlying is the fragmented web of actors in the supply chain of which the tourism product consists of. The main purpose of our thesis was, from a management perspective, to gain an understanding and describing how a network and the actors within it can build a consistent brand. We therefore chose to make a case study research on The Kingdom of Chrystal, or Glasriket, which is one of the most famous tourist destinations in Sweden. Our research is based on theoretical and empirical data.

Urbanization and the flight of the creative class drains the countryside when it comes to creativity and talent. Especially the young leave sleepy societies. Richard Florida claims that the city attracts the creative class and enables for economic growth to flourish. Robert Putnam adds to the picture by saying social capital might be equally effective as nourishment for growth. In Uddebo, a rural village in the south of Sweden one combines the two creating a vivid society where creativity flies high and ideas fertilize each other?s.

The purpose of our study has been to analyze the character of the interaction between music labels and media and to examine to what extent the artist brand is being considered in music labels relationship with media. This has resulted in our research question:What characterizes the large music labels relationship with media?For this study we have used a qualitative approach to achieve a deeper understanding of our chosen topic. We have conducted seven interviews with representatives from both major record labels and media companies with great knowledge about our subject. Five of the interviews were conducted face-to-face and two were performed via e-mail.In the final chapter we answer our research question and thus present our conclusions.

Family centres are established to serve families with children and the personnel usually consists of units of social-workers, preschool staff, paediatric nurses and midwives. The purpose of the study was to examine the social-workers preventive work with families at the family centre. To fulfil the purpose, a qualitative interview with five social-workers was conducted. The theoretical framework referred to attachment and empowerment theory. The results of the study showed that the main part of the work consists of giving advice and support to parents.

The title: ?Klara färdiga GÅ? can be translated as ?Ready steady GO?, and is ment as a request to start move. In this project I want to invite people to walk more by creating creative, demanding and playful walkways and paths, where the body can be allowed to work just a tiny bit harder.It?s because walking means exercise and fresh air, for free and without spetial equipment. Walking can also be fun, it allows people to stop, change direction and experience things.I think activity should be fun, inspired by children playground my project is a contribution to how adults might stay healthier in a city, where too often healthy activity is solely confined to the gym or sports fields.

The aim of this masters thesis, based on discourse analysis and organization theory, is to study how individuals in different Swedish cultural organizations- and agencys are working with disaster preparedness.The purpose of this is to examine whether organizational structures affect different persons work, cooperation and practical application concerning disaster preparedness in collaboration with both external and internal organizations.The research shows that disaster preparedness are affected by priority issues as well as financial resources causing consequences for future work concerning this kind of issues.Another problem which is also examined and discussed in this thesis are the problematic approach to personal initiative which today is the leading operation for the organizations to deal with disaster preparedness instead of creating professional titles for the persons handles these complex issues..

This study aims at using discourse analysis to analyze SFI students attitudes to religion and religiosity in an SFI-context. The questions are: How is the discourse constructed and maintained by religion and religiosity of SFI students in an SFI context? How do SFI participants experience that their religion has affected their time at SFI?Using a case study approach, interviews were conducted with a group of SFI students. The results show that the religious discourse in SFI is influenced by the SFI-context and affected based on the current education discourse that exists there. Furthermore, the discourse is designed and maintained by the participants private religious beliefs and the religion of the majority of the group, One canhere speak of a strong social unit forming a plausibility structure The power structure that emerges is that the majority has the power to define the significance of religion and place within the SFI context. In the SFI-context the participants view is that religion is something private that should not be expressed in the school environment.

Narkotika- och alkoholmissbruk är ett hälsoproblem i hela världen och nyktra missbrukare är en utsatt grupp i samhället. Vid missbruk är det inte bara intaget av narkotikan eller alkoholen som medför skada. Hela livssituationen kan bli drabbad, inte minst kontakten med vänner och familj. För att hålla sig nykter, återanpassa sig till samhället och leva ett hälsosamt liv finns det många faktorer som är betydelsefulla. Syftet med studien var därför att undersöka nyktra missbrukares upplevelser av socialt stöd, fritidsaktiviteter samt utanförskap och delaktighet i samhället.