Alkoholkonsumtionen i Sverige är högre än på mycket länge. Med nya överenskommelser,som öppnade möjligheter för alkoholbranschen att marknadsföra sina produkter, utsättskonsumenter för ökad påtryckning av önskad kommunikation från företagen. Företagenskommunikation riktar sig gärna till den yngre allmänheten som ofta formar sinauppfattningar och attityder genom inlärning och erfarenheter. Uppsatsen behandlarhuvudsakligen företagets kommunikation med hjälp av tre angreppssätt; medieval,förpackning och reklam. Beroende på förespråkarens kön uppfattas reklamens inriktning oftaolika.

Inger Edelfeldt (1956) and Bengt Martin (1933-2010) are two Swedish writers of different generations. Both of them did, between the years 1968 to 1983, write about adolescent men coming to terms with their homosexuality. Edelfeldt wrote two versions of the same story, with slight but significant differences, the main being different implied readers (adult versus adolescent). Bengt Martin wrote about three young homosexual characters: Joakim, Bengt and Bengt. The story about Joakim is presented as fiction but bears many resemblances with Martin?s autobiography.

The overall purpose of the essay is to initiate a survey and highlight, on the basis of sufficiently material, the dealings between Dietrich Bonhoeffer as a member of the resistance and the Swedish Church and/or its representatives. The purpose of the survey is to structure Dietrich Bonhoeffers activities in Sweden and highlight its implications.The following research questions have been used:1: What was Dietrich Bonhoeffer doing in Sweden and what persons did he meet?2: What was the role of the Swedish Church during the Second World War? 3: What was the impact of Dietrich Bonhoeffers visits to Sweden?In conclusion, this study of the contacts between Dietrich Bonhoeffer and the Swedish Church has shown: Dietrich Bonhoeffer was in Sweden on two occasions. He met representatives of the Swedish Church, which was engaged in issues related to ecumenism, resistance and peacework. Although the persons he met were representatives of the Swedish Church they sometimes acted as individuals with a Christian philosophy.

An inquiry into the post-war European aesthetic and political landscape should take the international organization Unesco?s colour reproductions and travelling exhibitions of paintings into consideration. In these, the organization implements André Malraux? idea of the ?imaginary museum? as a framework for a future cosmopolitical, aesthetic (and utopian) community. During the late 1940?s, the Swedish government also discusses the need for raising an ?aesthetic awareness? amongst their citizens as a consequence to a poor knowledge in the fine arts.

Under höstterminen 2013 har Stefan Erlandsson och Louise Andersson, designingenjörsstudenter på Högskolan i Skövde, utfört ett produktutvecklingsprojekt i samarbete med entreprenören Lars Willebrand. Målsättningen för projektet var att utveckla ett lyftverktyg som ska komplettera Willebrands produktserie bestående av; travers, svängkran, plåtbyrå och lyftverktyg. Lyftverktyget ska vara anpassat för att användas i kombination med en plåtbyrå, vilket innebär att det kommer användas till att lyfta material från höga och låga höjder. Lyftverktyget måste därmed konstrueras i syfte att underlätta för användaren och undvika arbetsskador som kan uppstå vid dessa lyft. Lyftverktyget ska även kunna anpassas till kunder som endast avser att lyfta skivformade produkter i midjehöjd.Projektet inleds med en förstudie där mycket fokus läggs på ergonomi och användaren.

This degree project has been carried out by Carolina Rapp and Jenny Tauson, students at Innovation and Design Engineer program at the Faculty of Technology and science at Karlstad University. The project was carried during Spring of 2009 and took 15 weeks of full time work.  Doppelmayr/Garaventa Group is an Austria/Switzerland corporate group and its associated company Doppelmayr Scandinavia lies in Sunne, Sweden. Doppelmayr/Garaventa Group is the world quality and technology leader in ropeway engineering. The degree project goal was to develop a new shaping of a surface lift. There are two kinds of surface lifts, platter and T-bars. The two kinds of surface lifts have some variation in design but only minor differences.

The study investigates questions and considerations emerging when stone in historic buildings needs to be replaced. The focus is on the surface treatment of stone in sandstone façades in pre-industrial buildings. That means buildings constructed by traditional methods and craftsmanship without the use of modern technology.The research issue originates from the extensive stonework that is planned for the façades of the Stockholm Palace. The project includes the replacement of large quantities of damaged stone to newly cut stone. This raises the questions about the use of modern and rational methods for surface treatment on the replacement stone.

Single vehicle accidents are one of the most common types of accidents that occur on the Swedish road network. Depending on the design of the road, the presence of a crash barrier and embankment on the roadside, the outcome of a roadside collision can lead to serious injuries and even deaths.The aim of this project is to investigate the possibility of improving road safety by designing the optimal roadside area based on the results of a life cycle cost analysis (LCC).The questions that have been answered during the duration of this project are:1) Describe the current technical solutions for roadside area design and the various barrier types used in Sweden.2) Complete an existing mathematical model that has been developed by Hawzheen Karim, for calculating life-cycle costs for various roadside areas.3) Calculate and compare the life cycle costs for the side area with a barrier and without a barrier.By performing an analysis of the documentation on the current guidelines and rules for shaping the roadside, was it possible to describe the current technical solutions for the formation the roadside as well as the current roadside barriers in use today. A mathematical model for calculating the life cycle costs of different barrier types had already been developed by Hawzheen Karim. This model was supplemented so that it could calculate life-cycle costs of the roadside region with and without a barrier. After the model was completed, an analysis was performed to obtain life-cycle costs of a roadside with and without a barrier.The result showed that there is a clear relationship between the slope inclination, fill height, and the rate at which the costs rise.

Abstract In order to work with historical sites, there must be an understanding of the complexity around the preservation of parks, gardens and landscapes and the approach to be used in the rebuilding and renewal. These issues are an important starting point of this essay. Historical environments give us as individuals an insight in who we are and from where we come, which is an important part of our need of identity as human beings. Without them, our roots in the past will be non-existent. The importance of this support base lies not only in the garden conservation, but also in the picture of developments, which we have through of as time mirrors of our living environment.

The Swedish alcohol market has for many years been in the hands of the government. The question of the monopoly, its being or not being, has for a long time engaged both Swedish citizens and politicians. Since joining the European Union it has also been on the European agenda, trying to adapt Sweden to the more liberal alcohol politic in Europe.The suppliers find themselves acting on a completely different market than a market based on free competition. The suppliers are faced with one retail channel to the stores which creates dependence and uneven power balance towards the retailer. In addition to this, their marketing activities are strictly limited due to the laws and claims.

I have studied the suburban municipality of Botkyrka, south of Stockholm, from a rural perspective. Through that I`ve compared how countryside comes into being with the planning and building of suburbs. I have looked for a definition of Countryside, and found that it is often explained or defined in negative terms, as what it is not. In that it says nothing about what it really is, or about the qualitiies it has to it. Botkyrka is a suburb, but it does in large parts consist of countryside. Apart from defining countryside and rural I´ve been searching for a definition of suburbia, of it´s structure and the mental picture we have of it as a cultural phenomena. In order to understand the role that suburbs have in planning I describe their history from Italian renaissance villas to sprawl. By opposing urban and rural, modern urban planning and how rural areas are created, I´ve come to a definition of rural planning and the making of countryside. To make countryside, planning and building should come from individual needs and desires. A relationship to the surroundings based on continous interaction between the human beeing and it´s environment, a constant process of shaping and reshaping. To put my thoughts to the ground I have collected examples of projects and ideas, that fits into my view of what rural planning and making countryside is all about. They are put in different categories according to the possibilities of influence and to what degree it is put into private hands. The first category is ?allemansrätten?, every mans right. That is the rigt to use private land as long as you don´t disturb or destroy.

Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

This is a thesis about design of young stands of trees. A big source of inspiration has been Västerskog and Tor Nitzelius Park in Alnarp which both consists of a structure of squares. I wanted to examine if this type of planting could be valuable from an aesthetic and recreational point of view. One problem today is that many people believe that we have to wait for decades for a planting to grow up so that we can enjoy the ?ready result?.

Purpose: The aim of this thesis has been to study and obtain greater understanding of the consequences of active social media use. Specifically, in terms of social identity, social life and the sense of belonging. Secondly, the thesis studies the consequences of disconnecting and for a limited amount of time opt out of the social media context.Method/material:  The study is based on an explorative, cultural ethnographically-inspired method, in which four respondents were studied: two men and two women, all frequent users of social media. This was done in three steps: initial interviews, followed by social media diaries and finally a focus group. By allowing these methods to complement each other, the goal was to create an overall picture of the importance of social media in their everyday lives.The study's focus lies on the week in which the respondents kept social media diaries.

AbstractThe project "Sound and Play" have been implemented in collaboration with the toy company BRIO in Malmo. The purpose of the project was to examine whether and how BRIO in the future could develop toys around sound for Toddlers.The problem formulations that would be answered after completion of the project was "How could BRIO broaden its product range with the help of audio toys?", "How can you combine toys and sounds in an interesting way for children?", "How do you create a toy with sound that is fun for the child, but not annoying for parents?". Currently BRIO only has two toys with sound in this age group.The expression of the toy was going to be a mix of classic and cool and the overall feeling of the toy was going to be explorative and arouse curiosity in the child. This feeling would be communicated through simplicity and joy.