En sammanfattning av uppsatsen på maximalt 8000 tecken..

The technological development contributes to an increase in advertising when it comes to media. Those who are working to develop advertising are constantly looking for new ways to reach consumers in unexplored contexts. Web TV is a relatively new technique that involves the distribution of television across the Internet. This study intend to investigate how users perceive advertising appearing on web TV, and contribute to the knowledge about how advertising adapt to new media. To reach the results of this study, we used quantitative data, collected in the form of web-surveys and qualitative data collected through semi-structured interviews.

Today, the tourism sector is the fastest growing industry in the world and also includes one of the foremost for instance in the number of work and added tax. The sector entails a lot of positive factors but also negative consequences, such as overexploitation and wear on natural areas. However, even the visitor industry contributes to smaller localities boost by creating new jobs where depopulation occurs. This study focuses on the town Kisa in Kinda Municipality. The purpose of the study is to highlight the importance of tourism for migration to a town and to show the importance of developing sustainable destinations.In the results of this study it emerges that more job opportunities are requested by respondents for increasing Kisas attractiveness.

En sammanfattning av uppsatsen på maximalt 8000 tecken..

En sammanfattning av uppsatsen på maximalt 8000 tecken..

Corporate responsibility is a popular phenomenon of today. The interest for the subject is extensive and means for implementing corporate responsibility strategies within organizations are demanded. There are studies showing how management control systems can be used in order to implement general strategies into organizations. Still, management control systems designed for the implementation of corporate responsibility strategies, in particular, are not provided by the current academia. The aim of this paper is to contribute to studies within management control systems by studying the management control system specifically designed to implement corporate responsibility strategies.

The number of smartphones are constantly increasing, 2010 approximately 200 million unitswere sold globally and the figure is predicted to increase to 1 billion in 2016. The increased useof smartphones also carries many risks, for example many smartphones are connected to theInternet. This is a possible way for hackers to gain access to user devices. Smartphones are wellrepresented in research on its safety, while research on its use and users? awareness often leavesmore to be desired.

A large part of the Namibian low income population lack access to grid distributed electricity. This mean they are effectively shut out from basic functions such as lighting, information technologies and hygienic food handling. Hence, finding ways of providing affordable off-grid electricity is an important, not to say critical, task.This master thesis is an innovation and concept development project that has been carried out in cooperation with organisations in Sweden and Namibia. The purpose of the project has been to (1) develop a concept for off-grid electricity supply in Namibia and (2) to gain a deeper knowledge within the area of innovation and product development for the Base of the Pyramid population, i.e. the poorest, but largest, socio-economic part of the global population.Essential in this project has been to acquire user understanding and to identify user needs to create a foundation for developing the concept.

Many companies are presently investing in different types of environmental strategies, and it is varying to what level they channel their resources to environmental efforts. It is also diverging to what extent organizations effort to profile themselves as environmentally conscious. This can be due to difficulties in reaching out to customers and to finding the most efficient method of green marketing communication. The aim of this study is to analyse how an insurance company more actively can communicate environmental matters foremost in their contact with customers. One can in different mediums daily follow debates and discussions concerning the environment. Many insurance companies have also identified their role in performing green work.

In the present thesis, we have studied the management control system in Enskede-Årsta-Vantör, one of Stockholm?s municipal districts, with focus on theories about New Public Management (NPM). When NPM was introduced, a number of complications arose. Some of these, along with the district?s solutions of the complications, are described and analyzed using e.g.

In this Bachelor's thesis the result from a Delphi study regarding FRBR, performed by Yin Zhang and Athena Salaba in 2007 and published in 2009 ? What is next for Functional Requirements for Bibliographic Records? A Delphi study ? is analyzed by qualitatively interviewing professionals active within the library and information science field in Sweden. The results are compared and possible deviations and adjustments are illuminated and discussed. The purpose of the thesis is to determine the topicality of the Delphi study in 2011 from a Swedish perspective. Conclusions made from the thesis shows that the main areas are still the same, but adjustments regarding the relative order of issues might be needed; primarily a shift of focus from theoretical to practical issues.

The aim of this paper is to investigate who the visitors are at a children's department at amain library in a larger municipality, and for what purpose they use it. We discuss: Is therea difference between various user groups, and if so, how do they differ'? Which library rolesdoes the children's department have? Does the children's department serve as a local libraryfor those who live in the immediate surroundings or as a main library for the whole municipality?The paper is based on a user survey performed in the spring of 1996 at the City Library ofGothenburg. 417 visitors and five staff members were interviewed.The children's department is used by various groups of people, from young children to seniorcitizens. The library roles are, among other things, an independent learning center and formaleducation support center.

Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.

With 25 countries being members of the European Union, travelling and working in other countries has become significantly easier. But what happens when one culture meets another one in a work situation? More specifically, what happens when French and Swedish cultures meet? Would a Swedish manager lead his team in the same way as a French one would?My question is: What is management philosophy like in Sweden and France? Do the two philosophies resemble? And if not, in what ways do they differ?The purpose of this essay is to find out, by looking at the material used at management courses, what the Swedish management philosophy really is. And then look at whether there are any similarities between this philosophy and the French one. The idea is to examine how management is being taught in both countries, by looking at what management litterature is used at some of the highest ranked management schools in Sweden and France.There have been numerous ethnological studies concerning nationality and cultural behaviour, one of the most important ones is the study done by Hofstede.

The purpose of this Master?s thesis is to examine and analyze the discourse concerning a new public library in Stockholm. The paper further discusses how this discourse corresponds with what is written about public libraries in a number of national and international documents. To do this I have utilized the discourse theory of Laclau and Mouffe. By using some of their instruments I have established the discourse around a number of keywords.