Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company?s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gender, sponsorship and interactive culture phenomenon.

The purpose of this essay is to analytically review and discuss architecturalcompetitions, mainly through the general views of a few selected workinglandscape architects, architects and scientists. I have studied the moral and workethicalaspects of using graphical presentations as a mean to draw attention,rather than trying to meet the set program points.My results are derived from e-mail interviews, literature studies and studies ofthe competition entry Stockholmssfären from the competition Stockholmsportenwhich was held in Sweden early 2011.The literature studies have shown that the available literature on architecturalcompetitions and research on the subject is biased towards architecture ratherthan landscape architecture. Worth mentioning is also that there is not a lot ofavailable literature, mainly due to lacking research on the subject.The informants for the interviews were selected based upon their academicmerits and/or experience of working with or doing scientific research onarchitectural competitions. The landscape architects? opinions regardingarchitectural competitions turned out to be in many ways alike ? they seemed tohave a pretty relaxed view of competing in architecture.

The purpose of this study was to investigate if preferences for high- and low context communication differed significantly between individuals from individualistic and collectivistic cultures, living in a multicultural environment. A quantitative survey was used as method and the survey was answered by 150 students at Jönköping University and Uppsala University. Two self-assessment scales, obtained from previous studies were used to measure the degree of the two cultural dimensions and communication styles. Two multiple regression analyzes were performed to investigate the connection between collectivist cultures preference for high context communication and individualistic cultures preference for low context communication, that has been found in previous studies. Two ANOVAs were also performed to investigate differences in communication style depending on sex and length of stay in Sweden.

My work deals with large scale design of the urban fringe. The thesis is divided in three parts; ?Current viewpoints?, ?Infra City ? conditions ? and ?Infra City ? project?. In the first part, I go through the history of trade shortly. Then I discuss the concept of nature, which ends up in a linkage between natural science and aesthetics in landscape architecture. The link between those two makes a project stronger and more multifunctional. The object of my case, Infra City, is a mall situated north of Stockholm on both sides of the E4 motorway going to Arlanda airport.

In this paper I have conducted an analysis to critically examine survey questionnaire forms used in political research to measure trust and distrust. During the first step of the analysis I aimed to identify how the concepts where used in the forms. The second step involved examining if it was possible to relate the questions and items to five theoretical assumptions based on theories of trust (and distrust). The third step was to examine the quality of the forms, in relation to survey and questionnaire designs.The results of the analysis showed that the institutes that conduct the studies tended to use similar questions to measure trust. Some of the forms that where analyzed had very many questions, which could lead to exhaustion for those participating in studies.

From a management point of view, enabling organizational creativity is often referred to as reducing immediate control, increasing autonomy and enhancing the access to slack resources. At the same time, the business environment of today is fiercer than it was only a decade ago, and this renders a quest for more efficient approaches to competitively run a business. This paper aims to examine creative industries and more specifically try to identify a set of elements that are common for successful companies. As this industry has not been subject to any considerable array of studies, this thesis seeks to establish a structure for how to take both organizational models and leadership theories into account when developing an understanding for the process, organization and leadership of the creative business. By studying six separate creative companies, our findings suggest that conventional theories on organizational creativity do not adequately account for all factors that contribute to these companies' creative success.

Stockholm city has recently raised its ambitions for bicycle traffic, the goal is to achieve a larger andsafer bicycle traffic. But cyclists are more vulnerable on the roads than other vehicle users because of the lack of protection. This means that a large proportion of road safety for cyclists is based on the design of the traffic environment. Since most serious bicycle accidents are those that occur in conflict with motor vehicles, and the majority of these accidents occur at intersections, these areas are of great importance forcyclist?s safety.The  purpose  of  this  paper  is  to  highlight  bicycle  accidents  at  intersections  and  to  suggest improvements  in three accident-prone junctions  in Stockholm.  This is  achieved  by  the study of accident statistics, literature and finally three case studies.The literature study focused on cyclists, traffic safety and traffic safety measures.

Clinicians in veterinary practice have responsibilities for the development of global antibiotic resistance. In some cases, antibiotics are contraindicated or even useless in wound treatments and therefore other options are needed. Antiseptics may be another option but their use are controversial and may be questioned by owners. As professionals, it may be very difficult to be able to motivate this choice of treatment. The aim of this paper is to gain knowledge about four antiseptics; iodine, silver, polyhexamethylene biguanide (PHMB) and honey to make it easier for veterinary nurses and other clinicians in veterinary practices to decide their potential use. The assessment will be made with consideration of the available evidence concerning the properties, usability and the animal?s experience. The results showed a lack of evidence in in-vivo studies in horses, particularly studies within the field of veterinary nursing.

HSB Göteborg owns and manages the property Masthugget 11:13 also called the Corvette in Gothenburg. The Corvette contains mostly office space but also shops, homes and garages. HSB Göteborg utilizes approximately 5000 square meters to its headquarters but in December 2014 they will move operations to Johanneberg Science Park. The risk of an increased proportion of vacancies in combination with relatively low rents and other tenant terminations allows HSB to ask for a future plan for how the real estate should be developed in order to remain profitable.Through studies of the area, urban office prospects, property current status and legal and economic conditions have different potential types of businesses been evaluated. City Planning Office program proposal forms the basis for the analysis of future plans for the area.

AbstractOur purpose for making this study is to study the implementation, the use of and the effects of Lean within our case objects.  We chose to make this thesis by case studies. The three themes mentioned above is also the main research questions that we aim to find an answer to by this study. We have chosen to do a cross section analysis where we conducted structured interviews to find answers to these questions. The theoretical reference frame consists partly of traditional theoreticians within Lean but also more recent research within the subject as well as theory specifically for Lean within the Health Care sector.The result of this study shows in all our case studies that the Management has been supporting the implementation, but that the implementation process proceeds faster if also the professionals are involved in the process.  To succeed with the implementation there is a great need for good reasons and strives that can benefit the professionals. By the use of Lean our case studies have evaluated its processes, with the main intentions being to reduce waste activities and to create flows with ?pull systems?.

Stödet för Sverigedemokraterna har ökat för varje år sedan de bildades år 1988 och har för första gången kommit in i riksdagen år 2010. Få undersökningar har gjorts om Sverigedemokraternas väljare. Vår studies syfte är att ta reda på vilka bakomliggande orsaker som ligger till grund för att vissa individer väljer att lägga sin röst på Sverigedemokraterna och försöka förstå hur dessa resonerar. För att uppfylla vårt syfte har vi använt oss av en kvalitativ forskningsmetod där semistrukturerade intervjuer har utförts med tio av Sverigedemokraternas väljare. De teorier vi har applicerat på studien behandlar främlingskap och ett vi och dem tänkande.

Grönstrukturen är en av de övergripande strukturerna i vårt samhälle tillsammans med bebyggelsestruktur och infrastruktur. Alla olika funktioner som grönstrukturen har kan i sin tur delas in i tre övergripande grupper med: sociala, ekologiska och kulturella funktionsvärden. Det är ofta så att de sociala och kulturella värdena inte får lika stor tyngd vid beslutsfattande. Då är de främst de ekologiska funktionerna som går före eftersom den befintliga naturen har t.ex. skyddsvärda arter. Det finns olika sätt att planera ett områdes grönstruktur som saknar befintlig grönska: Patrik Grahns åtta parkkaraktärer tillsammans med typaktiviteterna med sina tydliga inriktningar och konkreta innehåll kan ligga till grund för och inspirera till nya parker och grönområden.

The purpose with this study is to find out how much dead wood we can expect us to find in a Russian reference river and compare with studies from Swedish streams. Dead wood are an important structure for the biodiversity in forest streams, studies have shown that population of trout can increase with up to 300 % when the amount of dead wood are increasing from 0 to 8 ? 16 LWD (Large woody debris)/100 m2. Dead wood are also an important structure for the stream character, formations of dams and pools which are important habitats and reproduction areas for salmon and brown trout. The study where taken place in tributaries to the Russian river Varzuga in the North West part of Russia outside Murmansk. Varzuga has low impact of human activity and is considered to be a reference river to rivers in northern Sweden.

The daily newspaper market in Sweden has been a mighty strong media market, except for major market crisis which occurred in the 1990s in Sweden, that led to several newspapers came into an economic crisis. One of the actions that many Swedish newspapers did was to reduce the physical size of the newspaper from broadsheet to tabloid. After studying several academical studies from scientists and students who claim and show in their results that the tabloid tendencies has spread out in the editorial content I discovered that the common thing for these studies where firstly, that there were not many studies that showed the tabloid tendencies of the editorial content in a longer historical perspective, secondly that the studies jointly studied tabloidization tendencies (how the editorial content changed from writing about hard news to write about soft news) in the editorial content of newspapers that have changed the physical format size. The material that was analysed was tabloid tendencies in news articles in two daily Swedish newspapers, Jönköping-Posten (broadsheet) and Aftonbladet (tabloid) in the years 50s, 60s, 70s, 80s and 90s. The goal was to see if or how much of the editorial content of news articles that changed over time by tabloid tendencies in individual daily newspaper as well as a comparison of the various newspaper formats.This lead to the purpose of this master study:To investigate if it exists tabloid tendencies in the editorial content of news articles in the Swedish newspapers Aftonbladet and Jönköping-Posten between the 1950s to 1990s.In addition this purpose was operationalized from theories of tabloidization, the main theories that are used in this master study is developed by the researchers Shelly McLachlan and Peter Golding and their definition for tabloidization range, form and style.The best tool to analyse the material that have been gathered was to use of quantitative content analysis.

ABSTRACTBackground: As a nurse it is a part of your work description to precepting students. A good relationship between preceptor and student is important for a successful precepting witch can be rewarding for both parties. There are many studies on how nurses in hospital departments experience precepting students, however it is not as explored in the prehospital care.Objective: To describe ambulance nurses' experience of precepting nursing students in the third and final year of university-level nursing school.Method: A qualitative study was conducted. Nine respondents at two ambulance stations in central Sweden were selected with the help of strategic convenience sample. The informants were nurses with specialist education in ambulance/prehospital care who had experience of working in the ambulance unit for at least a year.Result: The majority of participants were positive to precepting students and the time seemed adequate.