The purpose of this research aims investigate whether front line personell are brand carriers who can affect the customers brand experience. This present study focuses on commercial fitness centers in Kalmar. Like brands, training is taking part in people?s everyday lives; fitness centers are offering the customer a wider range of group training.This thesis is based on a qualitative approach whereby eight interviews have been carried out with two members of the board and six employees of the front line. Additionally, this thesis is also based on three focus groups with four customers, representing the majority of each fitness centers.The research findings highlight that the front line employees are very important as they are seen as the brand; therefore the front line employee?s personality and behaviour will influence the customer?s view of the brand.

The aim of this qualitative study is to examine the experience of participation among first line managers within community home care. The study is based on eight interviews with first line managers operating in a metropolitan area in Sweden. A majority of the interviewees worked in private companies.We have used two theories to interpret our empiri: Lean Production and Human Resource Management. The analysis resulted in seven themes: economy, leadership, participation, view on the organization, first line manager, private or municipally operated organization and expectations on the manager. Our results showed that all the interviewees experienced that they were participant in the organization.

The filters used today to purify water are often expensive and the need to find new filter materials is substantial. Studies of pine bark have shown that this is a material that may be used as an alternative to conventional filter materials, such as activated carbon. However, the study of pine bark has shown that a leakage of phenolic compounds may occur when using the material for water purification. Therefore, the purpose of this report is to investigate the release of phenols from pine bark, in order to evaluate the use of pine bark as a filter material. Another assignment is to investigate the amount of metals adsorbed by the filter material.

In most countries, the dairy industry focuses on the volume of milk produced instead of its composition. This results in a high content of water and a lower proportion of fat and protein. A high proportion of water is not desirable when processing the milk into various dairy products like cheese, cream and milk powder. High water content also increases the costs for transport and storage, and also an unnecessary, albeit marginal, strains on the world?s water reservoir.

The purpose of this study is to look at the line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to establish a greater understanding for the case itself.

Detta arbete syftar till att göra en utvärdering av hur de två skilda spillvattensystemen LTA (Lätt TryckAvlopp) och konventionellt självfallsavlopp står sig mot varandra ur ett långtidsperspektiv. Aspekter så som investering, drift, underhåll, miljöpåverkan, teknik och anläggning har analyserats och sammanställs av denna rapport, samt ett program som beräknar den ekonomiska aspekten mellan respektive system. Programmet, där användaren ges möjligheten att specificera sitt eget område, ger en fingervisning om den lösning som ur ekonomisk aspekt är mest fördelaktig. Detta kombinerat med den kunskap som samlats i rapporten ska leda till ett mer medvetet val hos kommuner och andra VA-huvudmän i Sverige..

The thick-shelled river mussel (Unio crassus) is a red listed species classified as Endangered (EN) and is also considered within the Habitats Directive. The distribution in Sweden is fragmented and it is mostly occurring in the south eastern parts. We investigated the presence of Unio crassus in a section of the stream Storån, Östergötland County, from Falerum to the inflow into Lake Åkervristen. The environmental parameters investigated were water depth, bottom substrate, shading, water velocity and the slope over the water surface. In this thesis I have focused mainly on water depth and shading, comparing sites with and without mussels.

The master thesis, conducted at Metrima AB, concerns the development of a non-intrusivedistribution meter as a basis for individual tap water billing in apartments.The project is conducted in response to the market interest in individual tap water billing inapartments as an answer to environmental concerns regarding water consumption. Due to thehigh installation cost of traditional water meters, a new method of determining waterconsumption, without having to cut water pipes, is proposed.The proposed method distributes the total water consumption for an apartment complex toindividual apartments according to distribution meters, measuring water run-time, in eachapartment. The water run-time is estimated by measuring the water pipe?s outward vibrationsand temperature changes.A test environment was established and a prototype built, using a tilt- and vibration sensor forvibration sensing and a precision temperature sensor to measure temperature changes. As bothsensors work well in the test environment, further testing was done in 3 apartments for aduration of 5 days.

The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces.

ABSTRACTThe fauna of the Lower Cambrian is far from fully understood, as is the environment of that epoch. Some of the most crucial moments in the history of evolution takes place during this epoch; the Cambrian explosion and the appearance of ecosystems as we know them. That makes it an important period to investigate. Doing so, the Lower Cambrian offers a lot of problems, one of which is that body fossils are seldom preserved. That has often left us with trace fossils to create an image of the Lower Cambrian life, but also some bedrock features such as ripple marks.The main purpose of this work has been to investigate the possibilities of relating the wave lengths and forms of recent wave-generated ripples to fossil ones, and also to evaluate the methods for that kind of comparison.

Pharmaceuticals that are found in marine ecosystems are a threatening environmental concern, which is known to harm both animal and plant life. One of the reasons for this problem is that the waste water treatment techniques are not optimized to clear waste water from its pharmaceuticals contain. In this master thesis four Swedish treatment wetlands were studied, and their ability to reduce numerous pharmaceuticals in waste water. The four treatment wetlands that were studied were those in Oxelösund, Trosa, Nynäshamn and Eskilstuna. Two ecotoxicological tests and chemical analysis were used.

A too large public sector impedes the economic development of Sweden and more privatization could increase the efficiency, quality and diversity of the services offered. It is therefore important that firms operating in traditionally public sectors are given the opportunity to grow. We have through a case study examined two mid-size firms that offer services to, and compete with, the public sector. This thesis aims to describe the growth strategies these firms are using and if competing with the public sector implies any differences in possibilities or barriers when it comes to the firms? growth.

The study intends to find easily recognizable indicator species for water quality in the constructed wetland of Flemingsbergsviken. The study is relevant since indicator species can be difficult to determine for common people. Easily recognizable indicator species could improve dialogue between the scientific community, administrative authorities and the general public. Such species could be used in education systems, associations or in information campaigns. Therefore, I have chosen to refer to these species as didactical species.

In the present thesis, we have studied the management control system in Enskede-Årsta-Vantör, one of Stockholm?s municipal districts, with focus on theories about New Public Management (NPM). When NPM was introduced, a number of complications arose. Some of these, along with the district?s solutions of the complications, are described and analyzed using e.g.

This pilot study examined whether treatment with Vortex Process Technology (VPT) of the irrigation water used on tomato (Solanum lycopersicum) plants had any effect on plant growth. In a block experiment, with two blocks comprising 12 vases containing 1 L water and two tomato plantlets, treatment in which, nutrient solution was based on Vortex-treated water was compared with an control using untreated water. All vases were kept in a static aerated culture system in a daylight chamber for four weeks. The results showed that the effect of the two blocks exceeded the effect of vortex treatment in terms of leaf area and weight of fresh and dry matter. Plant height, stem width and internodal length were significantly different in tomato plants grown in Vortex-processed water compared with the untreated control.