Syftet med vår uppsats är att beskriva hur svenska konsumenter uppfattar och påverkas av svenska företags användning av multiple celebrity endorsement som kommunikationskälla i företagets visuella kommunikation.Vi har valt ett kvalitativt och abduktivt angreppssätt genom en fallstudie. Vi har genomfört våra intervjuer i form av fokusgrupper och därefter abstraherat vår data genom kategorisering. De teorier vi i huvudsak behandlar, består av multiple celebrity endorsement, visuell kommunikation, konsumentbeteende, kommunikationskällan och dess mervärdesfaktorer, samt recall och recognition.Våra respondenters svar ligger till grund för den data vi redogör. Vi har analyserat empirin utifrån den teori vi tidigare redogjort för. Vi beskriver även inledningsvis vårt val av fallföretag bestående av AXA Sports Club och MQ Sweden AB samt hur vi använt oss av kända personligheter från deras annonser..

Counterinsurgency (COIN) has made a comeback during the early 21-century since the majority of western countries have been involved in peace enforcement in the middle-east. Since its comeback the concept of COIN have been wildly debated but also undergone some chances since its early days, today the majority of COIN theories claims that the local population is the key to winning a COIN campaign. If you gain their trust the insurgency will lose their support and recruiting base, this is the reason why collateral damage resulting in in civilian deaths are contra-productive, it creates more insurgents. This is the incitement to further examine how civilian deaths occur and can be avoided during COIN campaigns. This essay studies the American COIN campaign in Iraq between 2004 and 2009 and aims to investigate whether there is a trilemma-like relationship between the key goals of COIN: protecting civilians, protecting one?s own forces and neutralizing the enemy.

En studie inom förskolan i syfte att se till hur man arbetar med språkligmedvetenhet. Studien har utförts på en förskola med 12 barn i en femårsgrupp. Med metoden stimulated recall har jag gjort videoobservationer, observationer samt fört samtal med de två aktuella förskollärarna efter att gjort observationerna.Tanken med studien var att undersöka på vilket sätt förskollärare främjade barns språkutveckling samt hur de tog tillvara barnens egna erfarenheter. I och med att jag innan studiens genomförande visste att man på den aktuella förskolan aktivt arbetade med språklig medvetenhet så ökade det mitt intresse för studien betydligt. Med detta i åtanke så kom jag också fram till hur man som förskollärare kan främja barns språkliga medvetenhet och utveckling genom att på ett professionellt sätt utgå ifrån deras egna  rfarenheter.

The purpose of this study is to examine the difference between three query strategies with respect to retrieval effectiveness. The thesis aims at examining how two types of noun phrases containing a modifier to the head word, which is a noun affect the retrieval performance with regard to recall and precision. The noun phrases in the thesis are of two types: 1) noun phrases containing a modifier to the head word (which is a noun) and which are not dictionary phrases (NF) and 2) dictionary phrases. Both types of noun phrases in this thesis contain at least two words. The queries were executed in Query Performance Analyser, QPA, containing the InQuery system and a sub collection of TREC-Uta documents with its topics.

Syftet med studien har varit att bidra med kunskap om hur IKT (informations- och kommunikationsteknologi) kan användas vid skolors studiebesök på museer.Det teoretiska arbetet grundas i en sociokulturell teoritradition vilken har kompletterats med contextual model of learning, diskursanalys, multimodal diskursanalys, och multiliteracitet.Metoden ramas in av en etnografisk ansats, vilken inrymmer fältarbete, deltagandeobservationer, videodokumentation och fokusgruppsintervjuer, med metoden stimulated recall.Resultatet belyser hur elever har använt mobil teknik och multimodala språkformer för att lösa uppgifter vid ett museibesök. I studien upplevde eleverna att de mobila resurserna var enkla att hantera. Samtidigt inverkade den digitala tekniken och sammanhanget på hur eleverna kunde uttrycka sig. I situationen uppstod hierarkier kopplade till resurshanteringen, då mobilen gav användarna förhandlings- och tolkningsfördelar. Ett angeläget område för framtida forskning är att utveckla mer kunskap om hur etiska frågor bör hanteras i förhållande till de multispråk som utvecklas vid användning av IKT.

The purpose of this study is to examine how teenage mother in Iceland, who lives in the capital Reykjavík, perceive their situation. The research questions are:How do teenage mother`s perceive that their lives have changed since they became mothers?Perceive teenage mother some sorts of shame, and if so, in what way?What is the process of teenage mothers to be respected?Qualitative semi structured interviews with 5 girls in the aged of 18-20, is used for analysis in this study. The girls have in common that they have had their child when they were between 15 and 19 years old. The interview were recorded on tape and then it was transcribed.

The demand for animal products has increased in the last decades, especially for poultry and pork. Pork production has increased drastically globally, and also in Uganda. Thirty-one percent of Uganda´s population lives in poverty. Pig production is believed to play a crucial role in poverty alleviation, because of the ability to convert low quality feed into high quality protein together with high reproductive potential. African swine fever (ASF) is a lethal disease of domestic pigs often characterized by haemorrhagic fever and with mortality rates up to 100%. The disease is endemic in most sub-Saharan countries and since 2007 in the Russian Federation and Caucasus area.

ABSTRACT This study consists of a comparison between a public and a private organization that works with people with mental unhealth. The first organization is an authority that conducts investigations to determine if their clients are qualified to receive some sort of help in their daily lives as a part of the Swedish welfare system. The private organization works with offering different kinds of daily activities for people with mental unhealth as a work-training program or to help them create a daily routine in their lives. Our purpose with this paper is to compare the work of the two different organizations based on their organizational framework to see what similarities and differences there are in their work and their chosen approach in meetings with their clients. Our chosen method is that of semi-structured qualitative interviews with three different employees in each organization.

Issues related to multilingualism and its importance to each individual and the whole society are the subject of today?s school debate. The mere fact that the aspects of multilingualism are discussed actively not only in a school environment but even in the mass media and other communities proves that multilingualism is an important and complex phenomenon in our lives.The subject that I have chosen to study into is about the importance of multilingualism for minority individuals and the conditions for their multilingualism. The aim of this research is to investigate the importance of multilingualism for identity formation among several Russian-speaking young people who were born and raised in Estonia, as well as to try to understand the factors that were relevant to these young people's multilingualism and their view on it. Six young people aged 16-19 were considered in this study.

Drawing from the theoretical foundations of the ?critical theory? of the Frankfurt School and the media ethnographic ?cultural studies? approach of the british Birmingham School, this study attempts to sketch out a media theoretical overview of the contemporary state of media culture. Using the term convergence culture as the foundation, this study offers a theoretical background to the two contemporary streams that are the significant and distinct tendencies of convergence culture: intermedial convergence, its contemporary state and historical tendencies that can be traced back using the past media theoretical approach of the Frankfurt School, and cultural convergence, its contemporary state and historical tendencies, which lineage in a media theoretical context can be traced back to the british ethographic ?cultural studies? field. Using contemporary drama serials to identify and pinpoint these two stream, this study shows how intermedial convergence expresses itself today through media conglomeration in terms of branding, product placement and marketing as the result of the ?completed? convergence between screen culture and popular music as the current defining state of commodity culture.

Many watersheds have lost stocks of migrating fish species because of the development of hydroelectric plants and other fragmenting barriers. The remaining stocks of migrating Atlantic salmon (Salmo salar) and brown trout (Salmo trutta) in River Klarälven, Sweden are five times smaller compared to one hundred years ago. A fish-trap at the hydroelectric plant in Forshaga has been vital for the continued existence of the stocks. This is the first hydroelectric plant of eight, blocking the way to the spawning grounds. Spawners are collected in the trap for both hatchery and transport by truck upstream and past seven more hydroelectric plants to the spawning grounds, where they are released for possible natural reproduction.

When working with market communications it is important that ones brand is noticed and remembered, for which the marketer has many tools at hand. This study compares the communicative effects of PR and paid advertisement on consumers, in response to the underlying purpose to provide a theoretical framework for better understanding the relative effects of the two tools. In the struggle for consumers? attention we find ads to be a tool to achieve wider brand knowledge, whilst PR is rewarded more extensive elaboration once noticed. The study also affirms the causal link between communication credibility, attitude toward the communication and brand attitude.

This is a theoretical study of changing relations between men and women in the context of modernisation. Ideas derived from a general theoretical discussion will be illustrated by examples from countries that are going through societal changes affecting the lives of men and women; Uganda, Morocco and Mexico. Focus will be on connections between changes in the public sphere and interpersonal relations in the private sphere. One part examines certain effects of women?s increased participation in politics and in the workforce, concluding that these changes may cause conflicts with traditional values and consequently tensions in inter-gender relations.

Using stimuli with identical information in both PR and advertising, this study seeks to explain how content class together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics do not take into account what effects PR actually generates. PR is often said to have an advantage over advertising due to the effects of third party endorsement, but previous empirical assessments show inconsistent results regarding what effects each content class generates. The result of this study is that PR is stronger at building recall, interest and credibility, and that it has less perceived selling intent than advertising. Results differ somewhat between different levels of involvement, but the conclusion is that this might not be attributable to the level of involvement per se but rather to the type of products being used in stimuli - a conclusion that seems valid for previous research as well.

I carried out six interviews in a "resource-school". The pupils were between ten and fifteen years old and they were all boys with a conduct disorder. The purpose of my study was to find out how the pupils experience school and with that starting point I wanted to contribute to the understanding and the importance of the "resource-school" for the pupils' development. My main questions have been to investigate what the pupils recall from their earlier schools, what they consider to be the difference between their current school and earlier schools, why do they attend this school, do they see it like a punishment or a possibility and how do they see their future.One conclusion I got to in my study was the pupils' relation to the staff. Here they found reliable grown ups with whom they created a positive relation to, which gave them better possiblities to develop and grow stronger.