3 uppsatser
relation till verbalt flöde och indirekt minne för inhiberat material
… case, if working memory capacity has any relation to the results. A study of typicality is conducted to provide material to the expereriment. The results show that working memory capacity do not predict performances in the applied verbal fluency tasks, but is associated to the …
En kvantitativ studie om effekterna av att göra reklam för flera produkter inom en produktkategori tillsammans
… jointly and separately when it comes to brand attitude, category attitude, typicality, brand purchase intention for weak brands and category purchase intention. This implies that there are considerable savings to be made for companies which have brand awareness or one of the …
This study explores how consumers' attitudes and intentions-to-buy towards an atypical product can be influenced by the presentation of the product and consumers shopping goals. Moreover, another product, which was shown together with the atypical piece, was analyzed in order to …
