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5523 Uppsatser om Tv-reklam och public relations - Sida 37 av 369

Att tala är silver, att tiga är guld? : - En kvalitativ studie om interaktion i samband med talad engelska under engelsklektionerna

Since the 1990?s the Swedish school system has undergone major and recurring structural reforms. Two of the most comprehensive changes has been the shift of primary schools as an integral part of the welfare state to the responsibility of the municipalities as well as the introduction of free school choice for the students. Through two months of participant observations and semi-structured interviews this thesis seeks to answer the question of how these reforms has come to effect the work of teachers in a medium sized public school in a small municipality in the outskirts of Stockholm. Earlier research has shown that public schools in socio-economically vulnerable areas are disadvantaged due to the reformation of the school system (Beach & Sernhede, 2011; Östh, Andersson, & Malmberg, 2013).

Biblioteket, öppna förskolan och föräldrar i samarbete kring flyktingbarns språkliga och kulturella utveckling en undersökning bland flyktingföräldrar i stadsdelarna Hässleholmen och Norrby i Borås

The main purpose of this master thesis is to investigate in what ways library and public preschool cooperate with families with immigrants background in developing and protecting children's languages and cultures in two districts, Hässleholmen and Norrby, in the community of Borås. I want to investigate the parent's meaning of view according to which roles the libraries and public preschools involvement play. The study is based on qualitative interviews. Nine interviews were undertaken with parents who live in these two districts and five interviews with the librarians and preschool teachers who work in the libraries or the public preschools. The study of relevant literature, which describes topics such as psychological aspects of immigration, facts about children with immigrant's background and their language development and multicultural librarianship, provides a basis for the discussion.

Samband mellan luftföroreningar och klimatfaktorer - en statistisk unersökning

That air pollutants of different kind has impact on our climate can hardly haveavoided anyone during the past years environment explosion in the media. But howis it actually with the reverse, i. e. the climate's impact on air pollutants? The aimwith our degree thesis is to try to find out if different weather factors, statisticallyseen, promotes atmospheric pollutants and particles in the air and vice versa.We got access to data on air pollutants and weather factors that was registeredduring year 2007 at Femmanhusets air pollutant and weather station in Gothenburg.In order to do a statistical investigation of these data, and to be able to analyze if itoccurs relations of various kind, we used the statistics program SPSS.

Pedagogiskt arbete på folkbibliotek. En hermeneutisk studie av Biblioteksbladet under trettiotalet, sextiotalet och nittiotalet.

The aim of this masters thesis is to examine how the educational work of the Swedish public library was regarded in the Swedish library journal Biblioteksbladet at three different periods of the twentieth century, i.e. the thirties, the sixties and the nineties. Using a theoretical framework from the field of professionalization and a methodological framework of hermeneutics, it is shown that the educational work of the thirties can be described as having a focus on free learning whereas the educational work of the sixties can be described as having a focus on public utility. The educational work of the nineties focuses on the information seeking process of the user. It is noted that this development during the century can be understood as a shift of the cognitive authority of the public librarians.

Luova. En föränderlig sittmöbel för det offentliga rummet

The aim of this project was to design a furniture that raises thoughts and curiosity about how to relate to people you share furniture with. Luova, a changing piece of furniture for public spaces is a bench where the user can choose the degree of social interaction. Furniture for public spaces has a diverse audience ranging from children to adults. Some come alone, others in group. Some are sitting down for a short time while others stay for longer.

Identitet: sökes ungdomsbiblioteket PUNKTmedis sett som en väg ur folkbibliotekens identitetskris

The aim of this study is to look at the identity of the public library, and to examine one way to make the identity of a specific library strong. PUNKTmedis is a newly opened library in Stockholm, aimed solely at people between 13-19. The question to be answered was: How can it affect the image of the public librarys identity when you aim the activity towards a specific user group? To answer this question, the qualitative method of case-study was used. Five interviews were carried out, with representatives from three different groups: users, politicians and librarians.

Är reklamens kvinnor i männens våld?

Problembakgrund - Efter att ha spenderat tid på att syna reklamer av olika slag slogs vi av att en stor del av reklamutbudet idag anspelar på sex och flertalet av dessa reklamer innehåller kvinnliga modeller som i stor utsträckning objektifieras. Det vi fann mest intressant var inte att undersöka att så verkligen var fallet utan att utreda vilka krafter som låg bakom hur kvinnor framställs i reklamen; Var det ekonomiska intressen? Beror det på en mansdominerad bransch? Eller är det rent av ett sätt för patriarkatet att bibehålla de traditionella könsrollerna? Vidare fann vi det intressant att utreda varför inte förändringstakten av kvinnobilden i reklamen håller samma takt som densamma i svenska samhället. Mannen i reklamen framställs ofta som förvärvsarbetare, auktoritär och aktiv medan kvinnan främst är till för att behaga mannen och visas ofta upp i hemmet. Detta trots att de flesta kvinnor i dagens samhälle är självständiga och arbetande.

Participatory public art projects in run down residential areas - a discussion on how to run the process

Participation, public art and participatory public art as phenomenons and subjects have been studied and discussed. With interviews and observations as a base, we have studied projects and discussed participation, effect and quality in relation to these. Furthermore we have looked at how the participatory art processes work in Sweden and England. This essay seeks to discuss the process of participatory public art and to emphasize the elements contributing to the quality of this process. It is up to us as planners to recognize the possibilities for a qualitative place. To mediate between different interests, for example between politicians and stakeholders, between economics and quality, between the place and its users, between individuals and the community, and in our case between artists, users and the municipality. Public art has gone from being about the product, an art piece, to becoming more of a process, from non interactive to interactive. Participation ranges from receiving information to play an active part in the process. Four cases have been studied, taken both from Sweden and England, showing the diversity of processes connected to Participatory Public Art. From interviews conducted in Sweden and England information and thoughts have been received and they show a higher degree of use of participatory public art in England, and also a higher consciousness.

(O)möjligheternas plats? En diskursstudie av Garaget

A general topic underlying this master thesis is how the public library is being transformed through the subversion and re-articualtion of meaning according to different discourses. The aim of the study can be divided in to levels of analysis. At the first level, the aim is to investigate how categories such as users, needs and vision are articulated in a specific case ?the visionary project Garaget in Malmö, a project which in part include a public library inspired by Idea Store. The next level of analysis sets out to explore how the case of Garaget is related to a totalizing discursive struggle over meaning within the element the public library.

Från Snövit till Frost : En genusstudie av kvinnliga relationer iDisneyfilmer och hur dessa har utvecklats över tid.

This study examines how women are portrayed in four of Disney?s feature films, withthe focus on the presentation of relations between women. The films examined areSnow White and the Seven Dwarfs (1937), Sleeping Beauty (1959), The Little Mermaid(1989) and Frozen (2013). The aim is to analyse the development that has taken placefrom a gender perspective, from the earliest film, Snow White and the Seven Dwarfs(1937), to the latest, Frozen (2013), and to reveal the significance of the femalecharacters for each other. The films? portrayal of women and female relations isdiscussed in relation to previous criticism of Disney for their stereotyped portrayal ofwomen, and through a thematic comparison with the known fairytales on which thefilms are based.

Utgör GATS ett hot mot folkbiblioteket? En idé- och ideologianalys av den svenska debatten.

In 1995, the World Trade Organization WTO was established. Today WTO has nearly 150 member countries, accounting for over 97 percent of the world trade. WTO has a number of agreements and one of them is the General Agreement on Trade in Services GATS. GATS control the service sector, and the public library is a small part of this sector. The purpose of this study is to examine the Swedish debate about GATSs possibility to affect the public library.

Reklam med god kvalitet : ? en studie av fem guldäggsbelönade annonser

In this thesis, high quality adverts are examined from the perspective of the advertisement contest Guldägget. The study discusses award-winning advertisement, both in terms of content and design, according to Guldägget?s jury members, industry experts and various theorists. Semiotics is used to analyse Guldägget?s winning adverts.

Kändisar, reklam och mottagare : hur skapar mottagare mening kring kändisar i reklam?

Purpose/ Aim: The purpose is to study how receivers create meaning from celebrities in commercials. The purpose is also to find out if individuals identify with celebrities and if this is depending on a person?s age.Material/ Method: Qualitative research method based upon focus group interviews with three different age groups and on litterature.Main results: The study shows that recievers create meaning from and identify themselves with celebrities in different ways depending upon wich age group they are a part of. Individuals who are between the ages of 15 to 18 are inclined to be inspired in clothing and food choices. 25 to 30-yearolds are sometimes inspired by celebrities? clothes but when it comes to the forming of their identity they look to their peers.

Spelet i reklambranschen ? En studie om obegripligheter i reklam

Uppsatsens huvudproblem: Genom att studera klassiska modeller och teorier för hur man på bästa sätt marknadsför en produkt eller ett varumärke, skapas en uppfattning om att det är tydlighet som bör prioriteras. Under senare år har emellertid raka motsatsen till detta uppvisats på reklammarknaden. Istället för tydlig och informativ reklam, använder man sig av irrationell, osammanhängande och i många fall obegriplig reklam för att nå ut till sin tilltänkta målgrupp. Samtidigt kommer indikationer på att denna typ av reklam inte alls är den som i detta fall ungdomar vill se i dagens media. Om detta fenomen är ett medvetet förfarande eller om reklammakare helt enkelt inte lyssnat tillräckligt på vilken typ av reklam som ungdomar föredrar, ämnar vi att undersöka i denna uppsats.

Datorspel till nytta eller nöje? En intervjuundersökning utifrån folkbibliotekariers perspektiv

This Masters thesis concerns computer games in Swedish public libraries. We have investigated the opinions of public librarians concerning what they think about computer games, and to what extent they believe it should be a part of the public library. The method we have chosen is qualitative interviews. The theory we have used is a pedagogical literature strategy, which we have reformulated so that it fits our investigation. The results show that the interviewed public librarians think that the library should offer computer games for children and youths to use at the library, and that they should offer computer games for lending, to all the library users.

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