Sökresultat:
5523 Uppsatser om Tv-reklam och public relations - Sida 27 av 369
Diabetes : En studie om informationsbehov och informationssökning kring sjukdomen
The aim of this study has been to examine how people with the chronic disease diabetes are seek-ing information about their disease. The study also look at the sources, which are mainly used, and the information behavior of the participants in this study. Especially in diabetes health care the idea of empowerment is central, which means that the patients need a lot of information to get know-ledge and become empowered. The study also examine the public library as a resource of health information, and for that purpose an examination of the OPAC catalog in two public libraries has been done, using the word ?diabetes? to illustrate the literature and other medias related to di-abetes.
Ytterligare en dörr till biblioteket - en kvalitativ studie om folkbiblioteks användning av Web 2.0-tjänsterna blogg och MySpace
The purpose of this Master?s thesis is to describe how Swedish public libraries use Web 2.0-tools and their experiences of using the tools. Focus of the study lies in the contact between public libraries and their patrons on the Web 2.0-tools. For the purposes of the study, the use of weblogs and MySpace were chosen for examination. The methodology used for this study was qualitative interviews.
Från skilda världar till "Valet är ditt! Inte maktens!" : En analys av Aftonbladets debatt- och insändarsidor 1999 till 2005
AbstractPurpose/Aim: To investigate how the positions between the paper, the public and the elite in society have changed on Aftonbladets Op-Eds and Letter to the editor-pages between 1999 to 2005. In a wider context this means Aftonbladets potential to contribute to the role of the press as a forum of public debate.Material/Method: The study focuses on one week during 1999, 2002 and 2005. Here a quantitative contents analyse with inspiration from conversation (dialogue) analyse has been used.Main results: The study shows that the paper has strengthened its position over this period of time. Mainly by taking a more active role in forming and encouraging the debate. The public was given more space in 2002, then in 1999 and 2005.
Ensam är aldrig stark : En kvalitativ studie om samverkan under arbetet med Lokala välfärdsbokslut
Welfare is every person's right. To create conditions for a good welfare it requires coordinated strategic interventions at national and local level. Efforts must be politically supported to be able to strengthen public health. Local welfare management is a measure used to control and monitor public health. The purpose of this study was to investigate local actors perceptions of collaboration in strategic public health efforts with local welfare management in a municipality in central Sweden.
Repulsion : Subjektivitet och frågor kring det sociala
The scope of this investigation is the conditions under which readings of Repulsion (1965), and its depicted mental illness, took place in Sweden during the censorship debates in 1965, and also how the reception was related to narration and subjectivity in the film. The reason for this is the strong reactions to the images of the main character?s inner state, and concerns about negative effects in the public, that were raised. One major concern is how the film articulates discourses through which meanings are produced; that is, how it works as social technology. My thesis is therefore structured around two levels; textual analysis and discourse analysis.
?Känsliga tittare varnas? : En uppsats om medier, makt och moralpanik
Sweden. 1980. The term ?video violence? becomes public through the debates show Studio S. The show urges and obligates politicians to stop, regulate and ban video films with violent content from the market.
Folkbiblioteket som en regional och lokal utvecklingsfaktor
This study aims mainly to investigate what kind of role the public library plays in the regional and local development. The aim is also to investigate how the public library can strengthen the role as a factor of regional and local development. To explore the subject, the study is focused on the Swedish region of Västra Götaland. Three officials along with two policy documents, are included in the study as representatives of the region. Four public library managers are also interviewed but as representatives of the local perspective.
Privatisering av folkbibliotek skildrat i politiska dokument under 1990-talet
This masters thesis is a study of official political documents in order to discuss privatisation and the Swedish public libraries. In the 1990s public libraries became placed on contractors, and that was said to be one form of privatisation. The main issue for this study concerns driving forces and obstacles for privatisation of public libraries. Another issue concerns advantages and risks. We will also discuss how the future of public libraries will be in this context.
Distansutbildningens inverkan på folkbiblioteken - exemplet Blekinge
The aim of this study is to examine the services offered by the public libraries in the context of distance learning students. I wanted to examine if there has been any discussion among the public libraries on how the new needs and demands affect them. To get a premonition on the development in Sweden I have focused on the public libraries in the province of Blekinge, which in many ways can be looked upon as precursors. Interviews have taken place with the distance learning students contacts at the local public libraries, the responsible librarian and a distance learning organiser at the local university college, the county library consultant and one of the chief librarians. I have reached the conclusion that no thorough discussion on the far-reaching aspects has taken place.
"Religion" i public service. Hur är det tänkt?
The essay explores how the category ?religion? occurs and functions in the regulatory documents governing the Swedish public service companies. The study also highlights Swedens changed religious demographics and the changing media landscape. The material that is under investigation is the external and internal policy documents for Sveriges Radio, Sveriges Television and Utbildningsradion. The study is done by a qualitative content analysis which results are carved out by search units in relation to the category religion and then discussed and analyzed.
Kvalitetssäkring av kulturmiljö i offentlig upphandling ? En fallstudie av Mölndals Stad
Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2014:20.
Svenska idrottskvinnor i reklamens värld
SammanfattningEfter att ha spenderat tid på att syna reklamer av olika slag slogs vi av att en stor del av reklamutbudet idag anspelar på sex och flertalet av dessa reklamer innehåller kvinnliga modeller som i stor utsträckning objektifieras. De reklamer som vi tyckte tydligast bröt mönstret från att objektifiera kvinnan enligt de traditionella normerna var de reklamer där idrottstjejer representerade företag och produkter. Denna typ av reklamer har enligt oss ökat de senaste tio åren och idag är det vanligt att se ett välkänt ansikte på en framgångsrik idrottstjej göra reklam för diverse produkter på TV. Det vi fann intressant att undersöka var således att ta reda på om idrottstjejernas genomslagkraft i reklam har ökat under de senaste tio åren, vilken kvinnoroll de symboliserar i reklam samt om användandet av framgångsrika kvinnliga idrottare har påverkat den traditionella kvinnobilden i reklam. Syftet med denna uppsats har varit att undersöka om och i så fall hur svenska idrottskvinnors framgångar och användandet av dem i reklam har påverkat den traditionella kvinnobilden i reklam.
I en ny allmänhets tjänst : - En studie om Public Service i ett förändrat medielandskap
ABSTRACT Title: The new Public ServiceAuthors: Hanna Haeggström, Sara Marklund, Madeleine OlssonLevel: Bachelor thesis in Media and Communications Studies Supervisor: Olof HulténLocation: School of Communication and Design, University of Kalmar, spring 2008Language: SwedishNumber of pages: 55There is an ongoing change of the media industry where new types of media emerge as a result of technological advancements. The audience and their use of the media have changed where available range has expanded while the size of the audience has remained the same. For media companies this implies a fight for the audience, where the right approach is vital for keeping as well as attracting new customers. Public service is an issue under current debate and its future role in the media industry has been brought into question. This survey investigates the roll of public service in Scandinavia in a new and changing media industry and how they should act to be important for their audience.
Välfärd, jämställdhet och demokrati
The purpose of the essay is to analyze the welfare state from a gender perspective. Further, the paper analyzes and critically examines three different normative solutions provided by Irish Marion Young, Nancy Fraser and Jürgen Habermas for the realization of a welfare state that includes women.Habermas argues that the welfare state has created a situation of dependency and state paternalism which reduces both individual and collective self-determination. Young follows Habermas? argument. She argues for a political climate where justice is reduced to the distribution of material goods rather than the elimination of underlying relations of domination and gender specific patterns.
Vi kanske skulle tuffa till oss lite på biblioteket! ? Konstutställningar på folkbibliotek, en del av bibliotekens funktion som offentliga rum?
This bachelor?s thesis examines the ideas behind the phenomenon art exhibitions in public libraries. My interest is to see if and how the art exhibitions can support the libraries in being a public sphere in Jürgen Habermas? sense, open for all citizens and their opinions. My study therefore has two purposes.