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5523 Uppsatser om Tv-reklam och public relations - Sida 26 av 369
Att avstå från folkbibliotek: En kvalitativ studie av informations- och kulturvanor samt distansen till folkbibliotek hos icke-användare
The main purpose of this Master?s thesis is to develop an understanding of why non-users do not use public libraries by studying their information and culture habits and their relationship to public libraries. One of the motivating factors behind this choice is the lack of earlier research on the subject, particularly qualitative research. The theoretical framework is stratified into three associated levels with Brenda Dervin?s sense-making theory on an individual level, Marianne Andersson?s and Dorte Skot-Hansen?s model of the roles of public libraries on an institutional level and Pierre Bourdieu?s theoretical apparatus on a social level.
Reklam och kritiskt tänkande i gymnasieskolan
I mitt arbete vill jag visa på hur man med hjälp av reklamanalys kan uppnå läroplanens för kritiskt tänkande i gymnasieskolan, samt ge eleverna en möjlighet att utveckla en förmåga att kritiska granska media. Detta sker först genom en teoretisk ram och här utreder jag begreppet media literacy och genom att finna en definition på vad kritiskt tänkande är. Sedan lyfter jag fram två pedagogiska verktyg som kan användas i arbetet med att analysera reklam, semiotisk bildanalys och textanalys. Slutligen gör jag en analys av en reklamannons och gör pedagogiska och didaktiska kopplingar till analysen. Jag visar genom mitt arbete varför det är viktigt att odla kunskaper och förmåga att kritiskt granska medietexter, och vilka pedagogiska verktyg man som lärare kan rusta sig med..
Omvänt Förvärv, ett fenomen på First North : en studie i skillnader mellan bolags sätt att ta sig till Nasdaqs tillväxtmarknad
New companies go public through Nasdaqs growth market First North constantly. The reasons for going public are many, and the interest at the moment is big. There are different ways to go public, the most common being the traditional IPO. This study is about the companies that have been listed on Nasdaq First North between 2008 and 2013 through traditional IPO, or by RTO (reverse takeover).The differences between these two ways of going public are that the IPOs are reviewed more thoroughly by Nasdaq and the market. This makes the study interesting, as the RTOs go public in a faster way, and avoid the review from outside parties largely.
Bibliotekets som offentlig arena. En analys i ljuset av Jürgen Habermas offentlighetsteori.
This bachelor thesis examines the library as a public sphere in the notion of Jürgen Habermas? theory from 1962. The questions asked concerns how the public sphere is discussed in relation to Swedish public libraries today in our late modern society. The analyzed material consists of the Swedish Cultural Bill of 2009 and five qualitative interviews with librarians. The material is analyzed with two of the four social actions presented by the sociologist Maw Weber: value-rational and instrumental.
Nämndemannasystemet i tiden
When Swedish authorities are to purchase or rent something, public procurement is used as a means to an end. Authorities as well as suppliers are subjects to the fact that Swedish law regarding public procurement regulates the form of procurement in one set of particular regulations (LOU) and the form of contracts in another set of general regulations (AvtL). Suppliers and purchasing authorities close a contract regarding the subject of procurement and the law of public procurement regulates when such a contract can be closed, simultaneously the law of contracts regulates when parties are held to contracts and when contracts are to be rescinded. I investigate in this essay what these two types of regulations can result in for the contracting parties. As it is today agreements that have been entered into wrongfully still are valid, even if a court of law nullifies the procurement and sentences the purchasing authority to make a new public procurement.
Första linjens chefer, administration och New Public Management : En studie av New Public Managements inverkan på första linjens chefers administrativa arbete i vården
Title: First line management, administration and New Public Management Level: Final assignment for Bachelor Degree in Business Administration, 15hp.Author: Patrik Jansson & Victor HolmlundSupervisor: Pär Vilhelmson, Kristina Mickelsson & Elena AhmadiDate: 2015 - May Aim: The purpose of this study is to increase the understanding of how first line management in public organizations is effected by New Public Management related reforms and how they handle related administrative tasks. Method: The study is based on a deductive and qualitative methodology. We conducted 10 semi-structured interviews with first line managers in Swedish public healthcare organizations. A result is reached by a thematically constructed analysis were citations are presented and analyzed. Result & Conclusions: The study shows through the model that has been used that first line managers are highly affected by administrative tasks that can be linked to New Public Management. The participant managers see these related tasks as important for the organizations and natural in their profession. Contribution of the thesis: The study contributes with an increased understanding of the managing of first line managers and how it is affected by New Public Management related administration through a perspective that is lacking in previous research. The new perspective gives a nuanced view of the manager?s role as administrators and gives rise to suggestions of future research. Key words: New Public Management, Administration, First Line Managers, Healthcare..
Bildningsrummet. Om bildningsbegreppet i folkbiblioteksdiskursen.
The Swedish concept of bildning, related to the German Bildung, finding its correspondence in English in refinement, formation and culture, is an important, though traditional rather than modern concept in cultural policy and sphere. The concept connected to the activity of the public library is relevant, as the library uses the word as a description of parts of its work. The meaning of the concept can easily be seen to be complex as well as disputed, borders on and is related to other concepts. The paper discusses different meanings to the concept according to different Swedish authors, as well as the connection of the concept to related ones. The varieties and differences are expressed as differences in discourse.
Om konsten att sälja : En studie om hur företag försöker nå yngre konsumenter
I dagens konsumtion och mediesamhälle bombarderas den unga individen av reklam. Det är utifrån detta förstårligt att man konstruerar en mur där man helt enkelt säger stopp till reklamen. Dock stoppar dtet ainte företagen som då försöker komma över denna mur och på så sätt nå konsumenten.Syftet med studien är att belysa vilka uppfattningar marknadsförare har angående ungdomar som målgrupp och hur man utifrån det försöker nå denna målgrupp. Vilka tillvägagångssätt använder sig marknadsförarna av och hur övertygar de konsumenten?I analysen framkommer det tre diskurser är av väsentlig betydelse.
reklam som går hem : att mäta effekten av reklam
I den här studien har jag undersökt hur förskollärare kan använda musik som ett pedagogiskt verktyg i barnens språkutveckling samt vilka likheter och samband som finns mellan språk och musik. Jag har undersökt fem förskollärares erfarenhet och tankar kring detta. I studien har jag intervjuat fem förskollärare som arbetar mycket med musik tillsammans med barn. Resultatet visar att musik och språk har mycket gemensamt, båda innehåller bland annat rytm, ton, klang dynamik och uttryck. Förskollärare använder musik, sång, rytm, rim och ramsor för att stimulera barnens språkutveckling.
Kulturskapare eller serviceorgan? : en studie över folkbibliotekets uppdrag i samhället idag
The subject of this thesis is to ascertain the task of the public library in Swedish society today according to the employer, that is the State and the municipalities, and according to the public library itself. The thesis also tries to establish as to what extent these different actors share the same view of the task. To this purpose I have studied the library law, the target reports of municipal authorities and public libraries, and made interviews with public library representatives during the autumn of 2001. The particular consideration of this paper is whether the task is being described in active, culture making terms or in passive, service functionary terms. Initially, I describe the task according to the library law.
Bosnienkriget och ICTY : -tidens rättvisa?
When Swedish authorities are to purchase or rent something, public procurement is used as a means to an end. Authorities as well as suppliers are subjects to the fact that Swedish law regarding public procurement regulates the form of procurement in one set of particular regulations (LOU) and the form of contracts in another set of general regulations (AvtL). Suppliers and purchasing authorities close a contract regarding the subject of procurement and the law of public procurement regulates when such a contract can be closed, simultaneously the law of contracts regulates when parties are held to contracts and when contracts are to be rescinded. I investigate in this essay what these two types of regulations can result in for the contracting parties. As it is today agreements that have been entered into wrongfully still are valid, even if a court of law nullifies the procurement and sentences the purchasing authority to make a new public procurement.
Från Socialgrupp till Inkomsttagare: Den ideologiska förändringens språkliga implikationer från 1950-talet till 2000-talet
The following essay studies the change in the use of terminology pertaining to socioeconomic categorising in public political material, and how this relates to ideological changes in politics. The aim is to determine which expressions government commission reports have used after the Second World War to classify citizens in social and economic groups, and subsequently, to link the understanding of these terms to the development of Swedish welfare politics. Welfare politics in Sweden have experienced a transition in a liberal and economistic direction that is reflected in the commission reports? choices of words and phrases ? thus studying the altering terminology can increase understanding of the ideological change. My methodology is grounded in ideology critique where I examine how dominant ideology is reproduced in public political documents.
Finns kvinnor i säkerhetspolitik? : En undersökning av den svenska säkerhetiseringsprocessen avseende svenskt deltagande i den militära insatsen Minusma i Mali utifrån ett feministiskt perspektiv
Scientists argue that gender affects foreign policy and security policy, that ideas of gender are inconstant and that there is a lack of feminist perspectives in International Relations. The changes seen in the global security context may have challenged the way politicians and scientists understand war and its impacts, and led to increased gender awareness.Using securitization theory and feminist international relations theory, the aim is to examine how women and men are being spoken of in the Swedish foreign policy discourse regarding participation in the UN-led stabilization mission Minusma in Mali. By applying a feminist perspective on the securitization process, the intention is to increase the knowledge of whether there is gender awareness in this context.The result shows that there is limited gender awareness. There is minor consideration for the conflict?s different implications on the situation for women and men.
Servicekvalitet på Göteborgs stadsbibliotek utifrån dyslektikers perspektiv
The aim of this paper is to examine how dyslectic adults define the service quality at the public library of Gothenburg. The purpose is also to investigate what level of service quality the library provides and which responsibilities the library has towards the dyslectics. Answers are sought to the following questions: - How do dyslectics perceive the service quality at the public library of Gothenburg and is that service quality satisfactory? - What responsibilities does the public library of Gothenburg have towards the dyslectics according to cultural policy documents? In this paper six persons have been interviewed. Of these, four are adult dyslectics, one works with people with special demands and the last one is the chief librarian.
Making Money in a Dirty Business
Academic research concerning how to determine the power situation in a supply chain where an investment product supplier is involved did not exist. Therefore new models has been developed that analyses the power relations and maps out the power situation in a supply chain. In the future these models can be applied on similar cases by modifying the included parameters. The new models show that case company FAS should focus on the big producers of garbage bag which are Trioplast, Rullpack and Miljösäck. By strengthen the brand FAS can make more money in these relations.