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1038 Uppsatser om Tv commercials visual rhetoric - Sida 57 av 70
Lärande för långsiktig hållbarhet: jämförande diskursanalys av medborgarskap för "hållbar utveckling" i Piteå respektive Växjö kommun
Sustainable development has become the ideology of the twentieth first century. As an important concept and as a framework of political action, sustainable development can at this point be considered as the very symbol of a paradigm in the international debate over environmental issues and the threats of climate change. But what does the concept of sustainability actually suggest? This thesis uses discourse analysis in order to examine the Swedish learning for sustainable development as to three different discourses on the national arena: the government and the municipals of Piteå and Växjö respectively. When the study foremost concerns official policy documents that contain associations with the study area, the methodology used takes into consideration both language, signs, metaphors and so called story lines.
Odlingsmetodernas påverkan på vitaliteten hos Prunus avium :
The objective of this study was to get a better understanding of how the cultivation methods influence the vitality in Prunus avium. The purpose was also to examine if there was any differences in shoot growth and trunk expansion depending on the method of cultivation. To find the answer to this question a literature study and a case study has been done.
The literature study concerns the concepts vitality and stress. Different definitions of these concepts are shown and their connection whit establishment is explained. In the background the species Prunus avium, and the four method of cultivation that are included in this case study are described.
Measurements of the shoot growth and trunk expansion were made in this study, and as a complement to these methods, a visual estimate of the vitality was made.
Möjligheternas skog : utveckling av Teleborgsskogen som tätortsnära rekreationsskog i samarbete med närboende och aktörer
The Swedish forestry aims primarily maximize production and economical wins. However, especially urban forests have great qualities as space for recreation and children?s play, which means that other goals should lead the forests management. The Teleborg forest is a wooded area in Växjö, surrounded by urban dwellings, schools, nurseries etc. A great part of the forest was wind felled during the storm Gudrun in 2005 which changed the forest, earlier dominated by spruce, dramatically.
Underlätta bearbetning av hästskor
3In the last couple of decades there has not happened much inthe ?farriery?- department. The work procedure, methods andfarrier´s tools have stayed the same over time, which have ledto a huge workload that is wearing the active participants out.So think if you were able to ease the working process of horseshoeingfor a farrier. The farriery is still first and foremost aprofession based on handicraft that has to relay on the farrier´sgood memory, sight and sense. The workplaces for a farrieris most of the time at the hiring horse owner`s stables, whichmakes it harder for the farrier´s to have influence over theirworking situation.
Framtagning av lämplig teknologi för konvertering av VBA-applikation till Internet Explorer
Företaget GUTAB använder idag en frågeanalysmodul som är utvecklat i Visual Basic for Applications i Microsoft Excel. GUTAB fann det intressant att veta om modulen kunde konverteras till webbläsaren Internet Explorer samt vilken teknologi som var lämplig för detta. GUTAB var även intresserade av att veta vilken teknologi som kunde användas för att skapa grafiska manipulerbara objekt.En skrivbordsundersökning genomfördes som omfattade teknologierna ASP, ASP.NET, JSP, PHP, ActiveX samt Java applets. Skrivbordsundersökningen utgjordes av två delar där den första delen redogjorde för de två klientbaserade teknologierna ActiveX och Java applets med vilka grafiska manipulerbara objekt kunde realiseras. GUTAB ansåg att ActiveX program var mest lämpliga för detta ändamål.Baserat på skrivbordsundersökningens andra del bestämde GUTAB att ASP och ASP.NET skulle användas för att testa teknologiernas kapacitet att konvertera programlogik samt grafiska objekt från VBA-applikationen i en webbapplikation då dessa två teknologier ansågs som mest lämpliga för en konvertering.Testet som genomfördes visade att det var fullt möjligt att konvertera utvald funktionalitet med båda teknologierna.
Bilden av ledaren - en tolkning av fotografier i årsredovisningar
The visual representation of management (board of directors, chief executive officer and executive management) in annual reports is an area of scholarship that has not been explored much. In the present study a sample of 87 annual reports from business enterprises within a Swedish context, comprising about 300 photographs, was analyzed using an explorative method of analysis based on semiotics and grounded theory. The influence of the context on images raises a question discussed in the study: Should the photographs in the annual report be categorized as portraits, advertisements and others or should the annual report be regarded as a genre of its own? The photographs showed patterns of homogeneity regarding gender, dress, gestures, colours, pictorial compositions et cetera. The position of the (male) CEO is privileged, but he is also connected to the group through various means like dress and style, thereby further underscoring management as a male enterprise and demonstrating the importance of the suit and necktie in creating homosocial bonds.
Ett internetbaserat bokningssystem för hotellrum
Berghs Företagshotell i Ockelbo hyr bland annat ut övernattningsrum och lägenheter likt ett vandrarhem. Problemet är att de använder sig av ett enkelt ?excel-ark? och enstaka ?post-it? lappar för att hålla koll på sina bokningar och är i behov av ett bättre system. Ägaren har länge funderat på att ordna detta själv då han har gott om databas- och programmeringskunskaper, men precis som alla andra småföretagare har han tyvärr för lite tid. Av den anledningen tyckte vi att detta skulle vara ett perfekt examensarbete för oss.
Konstnärsbegreppet : En bildpedagogisk utmaning
SammanfattningÄnda sedan den moderna publiken, gemene man, bjöds in till att beskåda konsten i 1700-talets Sverige har det funnits delade uppfattningar och funderingar över amatören och konstnären. Skulle de båda verkligen få hänga sina alster sida vid sida på en utställning, var frågan. Trots Konstakademiens öppnande och att Konsthögskolorna utbildade konstnärer finns det än i dag ingen tydlig konstnärslegitimation. Hur ska man som elev på det Estetiska programmet; Bild och form, egentligen kunna veta vem som får kalla sig konstnär eller inte? Detta blir ett bildpedagogiskt dilemma för bildlärare att fundera över, dels för egen del och för att hitta argument inför sina elever.Undersökningen är gjord utifrån en kvalitativ metod och formen som antagits ligger under benämningen; Fokusgruppsamtal.
Ett Unikt fall? : En fallstudie om webbverktyget Unikum
Skanska 21 is a student program for university students. The program runs for a year and a half parallel to university studies. It is aimed at those studying a few specific master engineering programs at Lund University, Royal Institute of Technology (KTH), Chalmers University of Technology or Luleå University of Technology. The program consists of a number of program meetings such as company presentations, a boarding school week, rhetoric training and project visits. The aim of the project is to evaluate the Skanska 21 student program.
En riktig man är modig : En preventionskampanj om den idealiserade mansbilden
Men commit more suicide than women all over the world. They commit more violent crimes and are more inclined to alcohol abuse. There are studies that relate this behaviour to the hegemonic image of masculinity.My work focuses on Switzerland. The suicide rate in Switzerland is worrying, for men between 15 and 44 years suicide is the most common cause of death. There is no national suicide prevention and no information or prevention that highlights the connection bet- ween the hegemonic image of masculinity and the suicide rates.
Rabiata rabiesfeminister, orakade gaphalsar och andra aggressiva avarter : En studie av innehåll och argumentation i fyra feministiska bloggar
The purpose of this essay is to study how feminists portray themselves and their opinions about gender issues and other political matters in popular feminist blogs. The blogs that are studied are Lady Dahmer, Fanny Åström, Hanapee and Genusfolket. The overall essay questions are: How does the feminist bloggers present themselves? Which subjects are discussed in the feminist blogs? Which rhetorical devices does the feminist bloggers use? The theories that are used to answer the essay questions are the four spheres where there are inequality between the sexes, theories about third wave feminism, the rhetorical concepts ethos, logos and pathos and the SPADER-model for writing good argumentation. A descriptive method is used to study how the bloggers present themselves, a quantitative content analysis is used to count which subjects the bloggers write about and a qualitative rhetorical text analysis is used to study the rhetorical devices the bloggers use.The result shows that the two bloggers Lady Dahmer and Fanny Åström describe themselves with provocative words while the other blogs have more neutral descriptions.
I äran att vara kvinna : Genussyn och dess användning inom new age
New Age has often been described as a religion pertaining to women and studies has shown that women do indeed constitute the vast majority. A reversal of hierarchy between feminine and masculine attributes and values, common in a modern western society, has also been shown to occur.This study looks at how the feminine is visible in written text and pictures depicting people, more specifically in the periodical magazine Free that has a circulation of circa 25,000. The main bulk of the magazine is advertisements, and one reoccurring part is the article Frimodigt where several of the magazine?s advertisers take part in a short interview. Twelve of these interviews have been analyzed, along with depictions of 518 people from three issues.The theoretical framework that has been applied to the outcome of my analysis has been social constructivism, with particular emphasis on the paper Doing gender by the professors of sociology Candace West and Don Zimmerman.My findings indicate that the feminine, indeed, is thought of as very positive and sometimes contrasted with the masculine.
Att visualisera en utställning på Internet i Flash : - ett arbete för Norrköpings Visualiseringscenter C
SammanfattningSyftet med detta examensarbete har varit att, genom att kombinera kunskaperna inom interaktionsdesign med kunskaperna inom visuell kommunikation, ta fram en designlösning åt Norrköpings Visualiseringscenter C som presenterar innehållet i deras utställning ?Att visa det man inte kan se? på deras hemsida.För att nå detta syfte har utvalda teorier och metoder använts och i uppsatsen beskrivs designprocessen steg för steg - hela vägen från uppdragsbeskrivning, genom teorier och metoder till den färdiga designlösningen.Teorierna i denna uppsats handlar om interaktionsdesign, gränssnittsdesign, användbarhet, visuell kommunikation och teknik. Metoderna för att få reda på användarnas åsikter behandlar användartester, Card sorting, LoFi- och HiFi-prototyper.Resultatet av rapporten beskriver hur Adobe Flash kan användas för att skapa en interaktiv design för en webbsideapplikation med kontroll över interaktion, visuell kommunikation och användbarhet.Resultatet visar också hur användarnas återkoppling under användartesten påverkade slutresultatet. Resultatet visar även att en designprocess är olik från gång till gång men att det finns vissa riktlinjer som kan hjälpa en designer genom processen på ett kontrollerat sätt..
Julia och eliterna : En studie av hur näthatsdebatten utvecklades till en medial lavin
English title: Julia and the elite. A study of how the Internet hatred developed into a media avalanche.Introduction: During February 2013 Swedish media flooded with news of online hate directed towards women after an episode of Uppdrag Granskning on SVT (2013). Female media profiles were given the opportunity to tell the entire Swedish population about the hate and threats they had been exposed to online. In this thesis we want to investigate what topics end up on the media´s agenda, how a piece of news is developed and framed.Questions: How does a piece of news considered highly newsworthy develop from when it first appears in the media until it gradually disappears? How and why did Internet hatred end up on the media´s agenda? How does the media framed the Internet hatred?Theory: To be able to answer the questions formulated in this thesis, the following theories have been used: Agenda-Setting theory, framing theory, news valuation and media logic. Method: Quantitative content analysis of news broadcasts and debate shows from TV, radio and newspapers.
Creation of a Pan-European Advertising: Myth or Reality?
In order to answer the question in the title, a cross-cultural analysis of two countries was done. Countries chosen were the Republic of Latvia and the Kingdom of Spain. The need for this research was suggested by increased cross-border business activities inside the European Union, and the lack of previous studies involving new Member States. The aim of the research was to see what environmental factors influence advertising adaptation in the European Union, as well as to evaluate the applicability of a standardisation approach. According to the theory, there are three external factors that influence the creation of a global advertising.