The use of thin and attractive models to promote companies' products is widespread among marketers. This is true even for companies whose products have little or no association with beauty or body weight. As the proportion of overweight people continues to grow in many developed countries the ideals used by marketers to attract customers strays further away from the actual attributes of the customers themselves. What is little understood is what effect overweight has on the efficiency of the product promoter. Some limited research has studied how the efficiency of the product promoters in printed advertisements is affected by the existence of congruence between the product promoter and the product itself.

This paper discuss the possibilities to improve the Swedish political nomination system. It brings up some of the values and norms that can be used to change the existing system. Values as openness, the demand of responsibility and also if there is values from the American spoils system that can be used in the Swedish system. A minor purpose is to discuss the part of the parliament within the nomination process. To investigate this I have some theoretical starting points and a self constructed analysis tool.

The purpose of this thesis is to find out if people have changed the way in which they write since the introduction of the internet. Men and women have been writing books, articles, letters, diaries and different types of literature for centuries. To give the reader some background about the weblog as a literary media, this thesis has a whole chapter on half-public literature that includes the history of letters and diaries. The weblog is a unique way for anyone to be whoever they want, whether it be a man or woman, old or young. The reader has no possible way of knowing if the script is true or not.

Background: An accountant is supposed to secure that the information from a company is true and fair. Recently consulting, or giving advice, has grown to be a major part of an accountants daily work particularly in smaller companies which may have insufficient financial competence themselves. This means that an accountant occupies two parts, as an independent reviewer and as an initiated advisor, which have caused controversy. Purpose: The purpose is to outline and explain how the accountants and audit customers regard an eventual discrepancy between performing the audit and consulting, and to give suggestions how to manage this. The purpose is also to define what customers perceive as quality in consulting an auditor.

This essay discusses the use of history, and primarily how the current Swedish society perceives and uses the Viking age. The analysis is based on a literature study as well as a case study of the planned theme park in Fullerö north of Uppsala, Sweden. The aim of the essay is to understand the regional debate which arose in media regarding the planning of Fullerö Park and how it reflects the contemporary use of history. Research about the use of history has become increasingly common in recent years and deals with how history is actively being used in society in order to meet its existing needs. These needs varies among different groups and individuals and results in a multitude of usages, where the interests of the different actors may be contradictory.

The story of Jonathan and David is a part of the deuteronomical view of Israels history from the occupation of the holy land all the way to the exile in Babylon. I am aware of that this is not true history, but it is nevertheless interesting to ask oneself: Why are those people a part of the deuteronomical history? What was the meaning in telling the story in this way?Exegetes and researchers are trying to give the relationship between Jonathan and David a place in the political realm, but here I have used several sources to show that it is not only a political story, but a loveaffair, where Jonathan is pictured as a submissive woman and thereby excludes himself from the throne of Israel. David on the other hand, acts as the perfect man, who is in command in spite of his youth. He does not break the rules of the patriarchal society, where the relation between two men was accepted as long as the older one did not play the womans role.

This essay is investigating what type of sources we trust, depending on how the information in these sources is created and provided. To exemplify, the sources Wikipedia and Nationalencyklopedin (the Swedish National Encyclopedia) were used, each one representing different approaches. The first is a representation of the collective intelligence, where anyone can contribute with their knowledge to the public ? freedom under responsibility. The latter represents peer-reviewed knowledge, desirable enough to have people paying for it? true and unaffected.Based on theories of source criticism, collective intelligence, expertise and the different generations of digital natives and digital immigrants, two focus groups were conducted and analysed.

Nedskrivningsprocessen av goodwill inneh?ller ofta flera subjektiva v?rderingar som f?retagsledningen beslutar om. Tidigare studier vittnar om v?lk?nda fenomen som resultatmanipulation och big bath accounting, dessa f?rekommer i andra delar av v?rlden, n?r det kommer till goodwillnedskrivningar. Studien syftar d?rf?r till att unders?ka sambandet mellan byte av VD och goodwillnedskrivningar i Sverige.

Uppsatsen behandlar moderskapsrepresentationer i det svenska reality-tv-programmet Ensam mamma so?ker. Syftet a?r att belysa hur diskurser om moderskap fo?rhandlas genom dessa representationer. Med en representationsanalys och semiotisk analys har jag tittat pa? mitt material utifra?n tva? tematiseringar med respektive underkategorier: 1) Tva?samhet: (hetero)sexualitet, monogami, ko?n och genus; 2) Funktion: social status, familjens och moderskapets funktion.

Integration policies have failed to make diversity into anything more than occupying the same physical space. People of different cultural background still do not share their lives to any real extent. Attempts made within planning and landscape architecture to catalyst the integration process have mainly been focused on structural measures, such as residential policies. As for outdoor environments, non-verbal casual encounters in the shape of crossing paths are assumed to lie at the heart of urban social integration.The aim of the thesis is to question this assumption and, as the thesis will show, there is literature supporting this aim. Looking at the works of Gordon Allport, Lewis Coser and some of their followers, I find intercultural contact to require more complex ways of interaction in order to reduce prejudice and to generate tolerance and understanding.

Social movements have long been valuable components of the struggle for a world with true justice. Along with the changing and modernization of society these movements also change, both in their actions as well as in the goals they want to accomplish. Technology is taking a greater part in many aspects of social life, creating new dimensions but also new social divides. This thesis examines how new social movements make themselves visible and affect the world around them through different kinds of networks. For the purpose of this study, we have chosen to study two social movements; the Zapatistas in Mexico, who have become known worldwide for carrying out the first informational revolution, and MoveOn.org, an American grassroots organization that struggles for increased democracy in the US.

Integration policies have failed to make diversity into anything more than occupying the same physical space. People of different cultural background still do not share their lives to any real extent. Attempts made within planning and landscape architecture to catalyst the integration process have mainly been focused on structural measures, such as residential policies. As for outdoor environments, non-verbal casual encounters in the shape of crossing paths are assumed to lie at the heart of urban social integration.The aim of the thesis is to question this assumption and, as the thesis will show, there is literature supporting this aim. Looking at the works of Gordon Allport, Lewis Coser and some of their followers, I find intercultural contact to require more complex ways of interaction in order to reduce prejudice and to generate tolerance and understanding.

My purpose in this work was to find out how staff in a middle sized school uses its local Equal treatment plan in its work against bullying. But also to see how the use of a standardized anti-bullying program works to prevent bullying. I have interviewed the principal, teachers, and what we in Sweden call a ?fritidspedagog? and the members of the anti-bullying team to get answers to my questions.  The conclusion of this study is that the school follow and work according to what the Equal treatment plan states, both in terms of prevention, as in working with actual bullying cases. The school has also followed the National School Agency's recommendations on what should be the local Equality plan, but also to follow up and revise it each year. The interview shows that the staff at the school placed great emphasis on talking and discussing with students about how to behave towards each other, they also brought up things that happened at one time and talked about this. The staffs were very committed to work towards the prevention of bullying and the same was true with the school's headmaster.

IASB har presenterat en ny redovisningsstandard för rörelseförvärv som heter IFRS 3(R) som ett steg i arbetet att ersätta IAS 22. Arbetet med standarden påbörjades år 2001och är ett steg i harmoniseringsarbetet mellan IASB och FASB och för att förbättra dekvalitativa egenskaperna vid redovisning enligt IFRS. Studien syftar till att kartläggaskillnader som finns mellan IAS 22 och IFRS 3 (R). Med hjälp av egna exempelpresenteras och analyseras skillnaderna som kartlagts för att förklara eventuellaeffekter på de finansiella rapporterna, både i balansräkningen och på de kvalitativaegenskaperna. För att avgöra om IFRS 3 (R) har närmat sig föreställningsramen användsockså teorier om ägar- och enhetsperspektiv.Studien visar att det har genomförts många förändringar.

Freshwater ecosystems have long been neglected as an important part of the global carbon cycle. However, research shows that most of the world?s lakes are net-heterotrophic and consequently emitters of greenhouse gases to the atmosphere. In many boreal and north-temperate lakes, most of the yearly emissions usually occur in spring, shortly after ice-thaw. The aim of this study was to quantify the flux of carbon dioxide (CO2) and methane (CH4) in three boreal lakes, during this annual event.