Hur förändras förutsättningarna för en svensk klubb (Malmö FF) i samband med att en ny arena byggs och organisationen i klubben växer. Vilka nya möjligheter att bedriva effektiv prisdiskriminering gentemot sina konsumenter uppstår i samband med bygget av Swedbank stadion och den utökning av organisationen i klubben som kommer att ske? MFF:s kärnprodukt är 2 x 45 minuter fotbollsmatch och till den kan en rad tilläggsprodukter kopplas bl.a. via prisdiskrimineringsmetoderna tie-in och bundling. Möjligheterna med arenabygget delas in i två olika delar: dels en utökad upplevelse för klubbens konsumenter på matchdagen och dels ett stadionområde som lever året runt och inte enbart då det spelas match på arenan.

In today?s society Internet is evolving the tourism industry and it?s the pioneers that use this marketing channel to further their brands that?s that reap the benefits of early adoption. In this essay we research how well two kinds of ownership structures, private ownership and chain ownership, in the hotel market match up against each other in Internet presence and the steps they have taken to encourage guests too book via their websites. We determined that the hotel market in Karlstad was sufficient to study the different kinds of ownership structures as it?s small enough to see the competition between private ownership and chain ownership clearly instead of as normal in more densely populated cities where chain owned hotels dominates the marked due to sheer size. The scientific research consists of two types of methods.

Syftet med denna uppsats var att studera sportfilmen som genre och se hur denna genre konstruerar nationell identitet på nationell och lokal nivå. Ytterligare ett syfte var att undersöka hur en sporthändelse televiseras, dokumenteras respektive fiktionaliseras. Jag har genomfört en jämförande analys av likheter och skillnader mellan mer dokumenterande genrer och fiktion. Jag har analyserat skillnaderna mellan den TV-sända hockeymatchen vid OS 1980 mellan USA och Sovjet (även kallad ?Miracle on Ice? eftersom USA vann matchen mot de på förhand tippade som helt överlägsna Sovjet), dokumentären om matchen, Do You Believe in Miracles från 2001, och fiktionsfilmen Miracle från 2004 som bygger på nämnda match. Det resultat jag kommit fram till är att både dokumentären och filmen om matchen är uppbyggda för att förstärka den amerikanska patriotismen.

Den ökade förekomsten av etisk rapportering kan ses som en följd av samhällets ökade fokus på en hållbar utveckling. Det finns olika teorier om motiven bakom redovisning av etisk information, däribland 4N-typologin samt legitimitets- och intressentteorin. Dessa angreppssätt bygger på förekomsten av kommunikation mellan företaget och dess omvärld. Hur detta i realiteten sker behandlas av ytterligare en teori på området, Media Agenda Setting Theory. Våra företags sociala rapportering förefaller kunna förklaras med olika motiv ur 4N-typologin.

What does the Swedish church Västerås stand for today according to the employees and how do they want to profile themselves to the target group? What image and what expectations does the target group have of the Swedish church Västerås? How can the Swedish church Västerås communicate uniform, with the intent to create mutual value with the target group?The purpose of the study is to make recommendations to the Swedish church Västerås for their prospective communication plan by examining their profile and target group's image and expectations of the organization. The study also aims to examine how the Swedish church Västerås can communicate their brand uniform.The study applies a qualitative research with deductive approach. Data were collected through semi-structured interviews with a sample of the employees and focus groups with a sample of the target group.Better match between profile and image means that SkVs employees better understand the organization and can communicate more uniform which leads to a stronger brand identity. If SkV understands what is relevant for their target group, they can reduce the total cost of customer delivered value and thus increase the total value.

Background: Inter-organisational ways of working have become more and more common during the last decades. In order to attain efficiency and productivity, such inter-organisational relationships need to be governed and controlled. However, studies have shown that inadequate control is one of the main reasons for why inter-organisational relationships fail. One of the means that can be used for governing and controlling a business is management control. The use of management control in inter-organisational contexts is a quite unexplored area of research at the present time, which might seem somewhat surprising considering the fact that inadequate control is a common explanation for why inter-organisational relationships fail.

AbstractSeveral of researchers have reflected that the school ought to be developed to a learning organization. A method as proceed from such a perspective and should be able to match a local child- and educations administration is problembased school development. To investigate in which ways a child- and educations administration prosecute a problem based learning inside the organization a case study was used as research strategy. The question this report gives answer to is:In what/which way works a child- and educations administration in a rural district with a method to fulfil a problembased learning.To collect empiric data a canvassing inquiry was accomplished among the child- and educations administrations group of management. According to the research result it can declares that there are good conditions for the organization to prosecute problem based school development, but there is yet a great deal to do before it´s can be said totally fulfilled.

Syftet med denna studie är att undersöka om ett engagerat socialt nätverk kring en ung fotbollsspelare har ett samband med en talangfull fotbollsspelare. Studien utgörs både av en kvalitativ och en kvantitativ metod där den kvalitativa metoden består av intervjuer med två lags tränare och den kvantitativa metoden utgörs av en enkätundersökning för lagens spelare. Resultatet visar att det finns tendenser till ett högre föräldraengagemang hos talangfulla spelare, men där färdigheterna inte har någon betydelse i frågor som berör föräldrarnas beröm, tröstande, nöjdhet med spelarens kvaliteter som fotbollsspelare samt inställning vid motgång. Talangfulla spelare upplever en positiv känsla av att ha föräldrarna närvarande vid match, till skillnad från mindre talangfulla spelare. Överlag visar det sig också att spelarna umgås med likasinnade lagkamrater ifråga om färdigheter som fotbollsspelare.

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

Syftet med denna uppsats är att utreda om svenska, manliga fotbollskommentatorer gör någon skillnad i hur de omtalar kvinnliga respektive manliga fotbollsspelare vid misstag. Materialet i undersökningen är från SVT:s sändningar av fotbollsturneringen i OS i London 2012, och består av tre herrmatcher och tre dammatcher. I och med att materialet är sändningar av SVT består materialet av både rörlig bild och ljud. Syftet uppnås genom att fotbollsspelares misstag och kommentatorers kommentarer kategoriseras för att få en objektiv och enhetlig undersökning, så att dessa sedan kan analyseras för att utmynna i räknebara resultat. Metoden är alltså en kvalitativ kategorisering av både fotbollstekniska aspekter och kommentatorers uttalanden, för att följas av en kvantitativ analys.

This study presents a methodology that enables the annual average power of a wind turbine to be increased by automatically optimizing it?s airfoil, twist and chord dis- tribution. As a part of the study the software SiteOpt has been developed. This software connects the open source software XFOIL with the blade element momen- tum theory. XFOIL gives lift and drag coefficients which enable the blade element momentum theory to predict the power of a wind turbine at different wind and ro- tational speeds.

AbstractSeveral of researchers have reflected that the school ought to be developed to a learning organization. A method as proceed from such a perspective and should be able to match a local child- and educations administration is problembased school development. To investigate in which ways a child- and educations administration prosecute a problem based learning inside the organization a case study was used as research strategy. The question this report gives answer to is:In what/which way works a child- and educations administration in a rural district with a method to fulfil a problembased learning.To collect empiric data a canvassing inquiry was accomplished among the child- and educations administrations group of management. According to the research result it can declares that there are good conditions for the organization to prosecute problem based school development, but there is yet a great deal to do before it´s can be said totally fulfilled.

The surface finishing technique called black oxidation is currently being used on thetool holders made of low alloyed tool steel produced by Sandvik Coromant. Blackoxidation isn?t considered a sufficient technique because it doesn?t make the toolholders look like the quality products that they actually are. The reasoning behind thisis that the tool holders can show signs of corrosion after prolonged storing times orin countries with high humidity and temperature. The corrosion doesn?t decrease thetool holders performance, but the customers might believe otherwise.

On Nasdaq OMX Nordic Stockholm there has been a large increase in issues of preferred stocks since the financial crisis 2008. Aiming to explain whether preferred stocks have most of their characteristics relating to debt or equity, we answer four sub questions. Do all preferred stocks share the same features, or do they differ from each other? Our population is similar in characteristics, except for the preferred stock of Swedbank which is convertible and deviates when it comes to participation in dividends - instead of convertible the others are limited and redeemable. Further, the second sub question treats preferred stock in relation to the common stock quantitatively, in market data.

The report examines the factors which may be a contributing cause to the problems that are present when ferritic stainless steel are eddy current tested in a warm condition. The work is carried out at Fagersta Stainless AB in Fagersta which manufactures stainless steel wire. In the rolling mill there is an eddy current equipment for detection of surface defects on the wire. The ferritic stainless steels cause a noise when testing and this noise complicates the detection of defects.Because of this, a study was made of how the noise related to factors such as steel grade, temperature, size and velocity. By observing the signal and with the possibilities to change the equipment settings the capability to let a signal filter reduce the noise level were evaluated.