The municipality of Sandviken is in a state of strong growth. This affects the need for more hotel rooms in Sandviken, in a way that it?s profitable to invest in a new hotel. Sandvikens largest company, the steal industry Sandvik AB, grows just like Sandviken, and have great influence on the need of more hotel rooms. Today there are three hotels placed in Sandviken, and these hotels aren?t enough when the pressure of hotel guests is at its top.The purpose with the project was to analyse the criteria?s that are important for localization of a new hotel in the Sandviken, and to clarify what kind of hotel Sandviken is in need of.

Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers.Material/Method: The study is based upon interviews with six professional marketers.Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue..

In Sweden, little research has been done on the topic of international exchange programs that various schools offer to their pupils. This study investigates how pupils view these exchange programs, and how in their opinion it affects their learning and their level of motivation. The study also investigates the motives for taking part in or declining an international exchange. To answer these questions a quantitative survey and qualitative interviews with pupils with and without experience respectively was carried out.The study indicates that pupils that have not taken part in an exchange believe that it is a time consuming quest that may affect the student?s results in other courses, which is not a belief shared by the other group.

Groupon is a popular group-buying website where they act as an intermediary between buyers and sellers. The company has grown rapidly and was established in Sweden in the year of 2010. The aim of this study is to investigate if businesses that have been marketed in Stockholm and that have been co-operating with Groupon have been affected in terms of customer loyalty and profitability. Furthermore the study also examines consumer?s opinions, purchase behavior and loyalty against Groupons business partners.

Vi ställs dagligen inför väldigt många val och beroende på vilka val vi väljer att göra kommer dessa till stor del att påverka hur vi lever vårt liv och även hur tillfreds vi kommer att vara med livet. Vi baserar många av våra val på känslomässiga förutsägelser som är våra antaganden om hur framtida händelser kommer att påverka oss känslomässigt. Våra känslomässiga förutsägelser är dessvärre ofta påverkade av olika bias som gör att vi missbedömer hur starkt och under hur lång tid vi kommer att reagera känslomässigt på kommande händelser, vilket i sin tur påverkar vilka val vi kommer att göra. Den här uppsatsen kommer att undersöka hur våra känslomässiga förutsägelser påverkar vårt subjektiva välbefinnande och även hur förståelse för detta skulle kunna användas i psykologisk coachning i form av interventioner för att hjälpa människor att göra fler val som leder till ett ökat subjektivt välbefinnande..

AbstractThe purpose of this study is to examine how Greece?s migration system functions and how immigration and asylum policies manifest themselves during the countries current severe economic crisis. More precisely, examining how the regulatory framework and policies regarding refugees' and migrant situation effects practical implementation. The research questions raised are; - How are refugees and other migrants' rights in Greece respected, from a legal, political and moral perspective? What impact can racism have on the treatment of refugees and other migrants? A contextual analysis of ideas through an analysis of the political programs/agendas was used and contrasted, through theories concerning racism, nationalism and globalization to further nuance the situation concerning refugees' rights.

The aim of this study is to identify factors, which decide wheter you choose to commute with bicycle to work in the winterseason. The study is conducted in Umea, in the norhtern part of Sweden. The study is based on 509 answers from a webbased survey, conducted on municipal employees. The study has investigated which factors that affect different commuting groups from a gender perspective. The groups, which has been compared is motorists, wintercyclist and summercyclists.

The aim of this Master?s thesis is to study the effects that geographical distance have on the control systems in a scattered organization and how this, ultimately, affects the employees in terms of loyalty and motivation. In order to do this, a case study has been conducted on a multinational travel group and its local branches in Thailand. The study is based on a selected number of theories focusing mainly on control systems in multinational contexts as well as on theories regarding communication and autonomy. The conclusion of the study is that geographical distance has led to a rather large autonomy for the local branches and that the headquarter to a large extent rely more on formal control.

Vätternrundan is an annual sporting event that takes place in the Swedish town Motala since 1966. It is one of the world largest recreational bicycle rides and attracts over 20 000 participants each year. This study focuses on event effects and how an event can be of value within the principles of place marketing. Within this study five representatives were interviewed with semi-structured interviews.The results show that the representatives describe Vätternrundan as a positive event which mostly generates positive effects for the city itself and for the people living and working there. The effects consist of the events ability to create awareness of the place, the possibility to extend the tourism season and several social effects like solidarity and interaction.The result also shows that Vätternrundan is a well-known brand and because of this it can be used as an advantage in place marketing.

Kina är idag en av världens ledande ekonomier och placerar sig på andra plats gällande landets BNP. Under de senaste åren har tillväxten av Kinas turistnäring ökat i en snabb takt. En av de bidragande faktorerna bakom detta är att regler och gränser har luckrats upp och ger kineserna möjlighet att besöka allt fler destinationer världen över. Från år 2000 till 2012 har Kinas utrikesturism ökat från 10 miljoner resor till 83 miljoner. Med sin stadiga årliga befolkningstillväxt beräknar UNWTO, United Nations World Tourism Organization, att 100 miljoner kineser kommer att resa redan innan år 2015.

Research indicates that a more hands-on education in mathematics could improve how students relate to mathematics. Laboratory mathematics is a way of making mathematics more concrete.  How is the purpose of laboratory mathematics perceived? This thesis has its focus on the pupils? perceptions of the purpose of laboratory mathematics, but the intention of the teacher involved is also investigated. The main research questions asked were:What is the teacher's definition of laboratory mathematics?Which is the teacher's purpose in using laboratory education?How do the students perceive the purpose of the laboratory teaching of mathematics?To answer the questions, I conducted a series of qualitative interviews.

Transport is an important aspect to take account in efforts to achieve sustainable tourism development. If we do not change our behavior regarding travel, the consequences will be significant for the environment. This study examines the various transport operators on the two Swedish ski resorts if their websites and marketing are different from each other in the mode selection. The destinations are Åre and Hemavan Tärnaby. They studied modes are two Swedish airlines, two train companies, three bus companies and three taxi companies.These corporate websites are studied with a content analysis in which the results of the keywords that have been developed are scored according to different categories.

Syftet med denna uppsats är att öka förståelsen för problematiken kring marknadsföring av upplevelser. Detta genom att undersöka hur turismupplevelser av äventyrligt inslag marknadsförs av reseföretag och ta reda på vad det är för känslor man vill förmedla. I den teoretiska referensramen har vi tagit upp tidigare forskning som ska ge en djupare förståelse kring de två undersökningsområden, upplevelser och marknadsföring, som omfattar denna uppsats. Studien är en komparativ flerfallsstudie där vi har använt oss av en kvalitativ innehållsanalys samt en retorisk analys i analyserandet av vårt material. Det undersökta materialet består av marknadsföringstexter från reseföretags kataloger.

In this essay I analyze the meaning of the concepts home and at home and the feeling of coming home. What is a home and what different interpretations are there regarding the concepts of home and being at home? What kinds of feelings are aroused by coming home? The world we live in offers great opportunities to travel, which in itself creates a perspective on the meanings of the concepts. The world we live in also forces people to move from their homes, families and countries due to various reasons, which creates various problems and a certain urgency concerning the concepts. I describe basic terms concerning the concepts, both regarding concrete definitions and more abstract notions, and then compare them with my own reflections.         Based on my writing project Coming home I discuss these questions in various ways.

Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers.Material/Method: The study is based upon interviews with six professional marketers.Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue..