Syftet är att identifiera olika typer av värdeskapande och konkurrensfördelar som kan uppstå i den fysiska resebyrån genom att undersöka och analysera; användandet av informationsteknologin, det fysiska servicelandskapet och erbjudandet för kunden. Relaterat till syftet har vi formulerat en forskningsfråga som blev enligt följande: Hur möjliggör traditionella resebyråer skapandet av olika typer av värde för sina kunder genom sitt fysiska servicelandskap? Vår uppsats är en kvalitativ forskningsmetod, då vi eftersträvat en djup undersökning för vår valda forskningsfråga. Vi har i uppsatsens gång använt oss av både primär- och sekundärkällor. Våra primära källor har bestått av sex intervjupersoner där vi använt oss av semistrukturerade intervjuer.

 The english name of this essay is ?One man among many women?. This essay takes its starting point in the situation today with few male teachers in the earlier years of elementary school. I have decided to look at the small group of males that actually started the education to become teachers and why they did it when the profession as teacher today is low-paid, low status and is a profession with a large dominance of female teachers. I have chosen to write about this because of the importance for the children to meet both men and women as teachers in the early schoolyears.

Researchers, planners, and government agencies agree that road safety for children must be a priority and in particular that children should have a safe and secure way to travel to and from school regardless of age or the distance travelled. In Sweden, child traffic safety is a key part of the country?s Nollvision, a long-term traffic policy goal of ?no deaths or serious injuries?. Unfortunately, many countries have recorded increases in child traffic accidents as the percentage of parents who drive their children to school and thus congestion around schools has increased. Common strategies include traffic safety education for children, the redesign and improvement of traffic infrastructure, bicycle training, and carpooling.This thesis assesses the traffic problem around Ludvigsberg School in the district Valbo in Gävle, Sweden.

Shopping for groceries often means that, as consumers, we travel to the grocery store ourselves, by ear, bike or on foot. At the store we pick out the groceries that we want, go the register and pay for them. During the last couple of years consumers in Sweden have been given the opportunity to let someone else select and transport the groceries to their home instead, so called home shopping. As this report is being written, the possibility to buy groceries this way is somewhat limited, but many forecasters believe that in the near future it will increase immensely. Because of the large volumes of groceries that are being transported, there is great transport work being done in the supply chain.

A quantitative and qualitative study of all LIS Master theses applying a gender perspective on children-centred issues previously published at the Swedish School of Library and Information Studies. Two hypotheses were investigated: 1) studies with explicit gender perspective express strongest urgency; 2) study results confirm predeclared assumptions. A content analysis of all theses, and closer thematic analysis of ten, form the main question: Is there a risk that the theses? similarities in terms of urgency and confirmation create predictable conclusions? The theses? motivations behind the choices of research problems are explored in the content analysis. Two categories of motivation can be identified: 1) personal; 2) generally applicable.

Researchers, planners, and government agencies agree that road safety for children must be a priority and in particular that children should have a safe and secure way to travel to and from school regardless of age or the distance travelled. In Sweden, child traffic safety is a key part of the country?s Nollvision, a long-term traffic policy goal of ?no deaths or serious injuries?. Unfortunately, many countries have recorded increases in child traffic accidents as the percentage of parents who drive their children to school and thus congestion around schools has increased. Common strategies include traffic safety education for children, the redesign and improvement of traffic infrastructure, bicycle training, and carpooling.This thesis assesses the traffic problem around Ludvigsberg School in the district Valbo in Gävle, Sweden.

Vi har genom friluftslivets individualisering sett en allt större efterfrågan på fysiska aktiviteter kopplade till hälsa och träning. Vi har gått mot ett mer upplevelsebaserat samhälle där vi köper livsstilar i form av de känslor och erfarenheter de ger oss och vi söker hela tiden efter nya utmaningar. Syftet med vår uppsats var att undersöka vad som ligger till grund för hur vi genom träning och hälsa inom resande går mot ett allt större individualiserande där det egna intresset är centralt samt granska trenden träningsresors förutsättningar för att bli en trend som står sig stark i framtiden. För att besvara syfte och frågeställningar har vi använt oss av en litteraturundersökning för att undersöka hur trenden hälsa och träning sett ut genom historien samt en kvantitativ enkätundersökning där vi har ställt frågor kopplade till träningsresor och fysiska aktiviteter utomlands. De resultat vi kommit fram till i vår enkätundersökning visar att trenden träningsresor har potential att växa även i framtiden, även om den kan tvingas förändras något för att möta nya efterfrågningar. Genom vår litteraturundersökning har vi kunnat se att individualisering och det egna intresset blir allt viktigare genom historien, vilket vi även kan se en fortsatt efterfrågan på i vår enkätundersökning, i form av eget bestämmande över både tid, pengar och aktiviteter..

Redovisningen har många olika nyanser, vilket beror på alla de möjliga val som en redovisareställs inför. Copeland (1968) säger att det finns 30 miljoner olika sätt, på vilket ett företagsresultat kan beräknas, inom ramen för de redovisningsstandarder som finns. Med det sagt, kanmanipulering av resultatet koordineras med en standard eller utan en standard. I bakgrundenav studien presenterar vi begreppet income smoothing och i problemdiskussionen utvecklar vibegreppet ett steg längre genom att utveckla ett koncept av tre relaterande begrepp; motivstruktur-resultat. Därefter såg vi det utifrån en praktisk synvinkel och utvecklade treforskningsfrågor: Hur utbrett är income smoothing bland stora svenska företag? Vilka motivoch vilken struktur har svenska börsnoterade företag för att jämna ut sina resultat? Vilkeneffekt får income smoothing på företagets börsvärde? Vidare har vår metod till största delvarit operationell då vi utvecklat konceptet motiv-struktur-resultat och använt finansiellarapporter som informationskälla.

Political consumption is a manner of impinging politically that has become more frequent lately. Adolescents seem to be attracted by the idea of expressing oneself politically through ones wallet. The purpose of this analysis is to elucidate this essay?s participants? manner of expressing political consumption and analyze how they discuss motives against and for political consumption with a sociological perspective. To accomplish this, this essay will aim to answer the following questions: In what manner do the participants express their political consumption and what are their motives for and against political consumption?  In order to answer the essay?s purpose and questions, two focus group interviews have been made.

Frågeställning: Vilken typ av människor har störst benägenhet att ändra sina resvanor?Vilka marknadsföringsstrategier är bäst lämpade för att få Eskilstunas invånare att ändra sina attityder och beteenden så att de väljer mer hållbara resealternativ?Syfte: Syftet med denna uppsats är att presentera marknadsföringsåtgärder som Eskilstuna kommun kan använda sig av för att främja hållbart resande samt att redogöra vilka målgrupper dessa åtgärder bör riktas mot.Metod: Vi valde att göra en kombinerad kvantitativ och kvalitativ studie. Kvantitativ data har vi hämtat från sekundärkällor i form av tidigare undersökningar som är gjorda i Eskilstuna och andra jämförbara kommuner i Sverige. Primärdata i denna studie är kvalitativ och kommer från intervjuer med olika personer som jobbar med att främja hållbart resande. Teorin och empirin vävdes sedan samman till en analys.Slutsats: I slutsatsen presenterar vi vilka målgrupper som är intressanta att arbeta med samt med vilka marknadsföringsåtgärder vi anser att Eskilstuna kommun bäst kan nå dem.

This case study is made on assignment of Södra, region Öst, as a part of a campaign promoting more active management of the oak forests in the region. Hardwood trees of good quality, especially oak, has a high value due to that the sawn material is highly estimated by the market. It is important that the Swedish oak forests are managed in a proper way in order to meet the future demand. Södra has therefore decided to increase the focus on oak in the Kalmar region and they would like to find out if continues cover forestry (CCF) under certain conditions can be an appropriate management model. The motive is to make use of the existing oak forests more efficient, not just considering well managed forests but also the more neglected oak forests, on poorer soils. Thus, the objective for this study is to examine if CCF is appropriate method in the three stand types; broadleaved mixtures oak forest, oak islet, and oak/spruce forest. Existing management models were surveyed in the literature.

This thesis explores the effect of using a new media in the marketing mix. SL, in cooperation with Clear Channel, has covered the outside of an entire carriage, 46,5 meters long, in an underground train with an advertisement for a company. This new form of advertising has taken place in the Stockholm Underground system during spring 2005. The five companies participating in this project are MTV, the Aftonbladet/Sportsbladet, Eniro 118 118 SMS, Heinz and the Gallerian.An empirical study has been carried through to survey the motive for companies to market themselves, their brand and product/service, by using the outside of a carriage on an under-ground train as a gigantic, mobile bill¬board. The study also investigates the commuters? attitude regarding this form of advertising.

This essay focuses on tourists' information seeking. The main focus was to examine whether there is a connection between how the informants in different tourist styles the different tourist styles are presented by Eva Wolf as the tourist of recreation, action, culture, compromise, and individualism seek information to their forthcoming vacation. The result was reached through a qualitative method, where ten informants with various tourist roles were interviewed separately. The informants were chosen by personal contacts. In addition to these interviews, three representatives from the tourist industry were contacted and interviewed by e-mail.

Movie and literary tourism is a genre that has been recognized around the world for a long time but that has only recently got a grip on Sweden. More and more famous books are being cinematized and because of the success of these movies we can now walk in the traces of Wallander as well as the Millenniummovies.The focus of this study is mainly about the tourists? motivation when it comes to this form of tourism and the purpose is to try understand what needs come in to play when a movie and literary tourism attraction is chosen. The study objects are two movie and literary walks which are based on books and movies with a fictitious storyline.The performed research was based on a multiple strategy with the qualitative method - consisting of respondent and informant interviews - in focus and the quantitative investigation - in the form of an one-page questionnaire - more as a complement.On the basis of the most fundamental theory of motivation in general (Maslow, 1970) and the tourism research?s more specific travel motivation theory (Pearce, 2005), the conditions for movie and literature as sorts of tourism have been made clear.

The environmental work in Sweden has developed a lot over the past fifty years. Today, most companies have some kind of environmental work. Environmental activities are regulated by the Environmental Code, which applies in parallel with other laws. This report is an environmental review for Bräcke Diakoni. The report aims to find out how much environmental impact Bräcke Diakoni has.