Film- & Litteraturturism
Fakta och fiktion i en lättsam blandning
Literary tourismMovie tourismWallander tourismMillennium tourismMotivationLitteraturturismFilmturismWallanderturismMillenniumturismMotivation
Movie and literary tourism is a genre that has been recognized around the world for a long time but that has only recently got a grip on Sweden. More and more famous books are being cinematized and because of the success of these movies we can now walk in the traces of Wallander as well as the Millenniummovies.The focus of this study is mainly about the tourists? motivation when it comes to this form of tourism and the purpose is to try understand what needs come in to play when a movie and literary tourism attraction is chosen. The study objects are two movie and literary walks which are based on books and movies with a fictitious storyline.The performed research was based on a multiple strategy with the qualitative method - consisting of respondent and informant interviews - in focus and the quantitative investigation - in the form of an one-page questionnaire - more as a complement.On the basis of the most fundamental theory of motivation in general (Maslow, 1970) and the tourism research?s more specific travel motivation theory (Pearce, 2005), the conditions for movie and literature as sorts of tourism have been made clear. Additionally, with the help of an additional motivation theory as well as several articles within the area of movie and literary tourism, this study has made an attempt to reach a more narrow theory for movie and literary tourism.The results from the research show that movie and literary tourism is a highly qualified tourism genre where the visitors? needs are highly set and the motivation is primarily focused on self-development and the experience of new things. Also the possibility to exchange reality for a fictional surrounding and getting the opportunity to fantasize are highly prioritized motivation aspects.Movie and literary tourism is a big future area within the tourism industry, but before its potential can be fully understood and exploited, more research is needed.