Tourism is a growing industry that brings in a lot of money each year, range ofactivities increases and people travel more than ever before. More and more chooseto move from rural areas to larger towns, at the same time when people are travellingthey want to visit quieter places that can offer outdoor experiences in the nature. Thisis something that tourism businesses located in rural areas have a great advantage of.But when the range is large, it becomes important for firms to communicate with themarket, to make the tourists choose to visit them.The purpose of this study is to investigate which media channels and target groupsthat tourism businesses use and how they reflect on the importance of communicatewith the market. To find this out, interviews have been conducted with tree differententrepreneur, all located in Jämtland. The theory?s that has been used is strategiccommunication, public relations, market communication, media channels, socialmedia and target groups.The result shows that all companies think that thecommunication with the market is an important part in the work with the company.The communication gets the business a chance to be seen and it becomes more easilyto create relationships with the stakeholders.

BakgrundSjälvständigt arbete Datum: 2013-02-22Hotell- och bokningssidor på internet är två olika branscher, som både är partners och konkurrenter med varandra. Principen för bokningssidorna är att de jämför priser på olika hotell och rumskategorier för att sedan sälja till lägsta pris till den som bokar. En gemensam nämnare för bokningsföretagen är att de inte gör detta gratis, utan erhåller en avgift per förmedlad rum från hotellen.SyfteDenna litteraturstudie syftar till att undersöka om hotell tjänar på ett samarbete med onlineresebyråer.Metod och materialDenna litteraturstudie genomfördes med en grund av vetenskapliga artiklar som publicerats på internet och tryckts i vetenskapliga journaler.ResultatResultatet av artiklarna visar att det hotell eller den bokningssida på internet som har lägst pris, bäst erbjudande och den mest användarvänliga hemsidan, lockar till sig flest bokande gäster.DiskussionHotellen och bokningssidorna är beroende av varandra. Hotellen blir exponerade vilket kunde leda till att bokningen genomförs genom hotellets egen hemsida, vilket är målet för hotellkedjorna. Alternativt sker bokningarna på bokningssidorna, vid vilket tillfälle OTA:erna erhåller en kommission.SlutsatsHotellen tjänar på att ingå partnerskap med onlineresebyråerna, då dem ökar antalet bokningar till hotellen.

Child health care in Sweden is today automatically informed of newborns in the district and itis therefore natural for the maternal and child health nurses to contact and invite the new family to the child welfare clinic. So far the social services in the studied county have not reported new adoptive families to the child welfare clinics; instead the families have to contact the clinic themselves. The aim of this study was to investigate how social services inform the child welfare clinics of new adoptive families. The aim was also to investigate how and when the maternal and child health nurse thinks that contact should be established and what information/knowledge she feels a need of in contact with new adoptive families. The study has a qualitative design and interviews have been conducted with social workers, a representative of an adoption agency and maternal and child health nurses working in child welfare clinics.

This thesis has been performed at Scania CV AB Technical Centre in Södertälje and its aim hasbeen to study the causes and effects of deformations in the interface between the rear axlehousing ADA1100 and the central gear house R780 during operation. Design changes that wouldincrease the sealing capability of the studied interface are also suggested. Finite element (FE)and CAD software have been the primary tools in this study.Finite element (FE) simulations are used in the industry to predict and develop engineeringdesigns. The main motive for FE simulations has traditionally been to identify weak spots in thedesign, regarding high tensions and large deformations.The FE model is an aggregation of submodels and interface models that represents the rear axlehousing, suspension, central gear, central gear housing, wheels, bolts and weldings, and theirinteractions. The submodels have different material properties and they are connected withcontact interface models.Boundary conditions are defined on the bushings in front of the rear axle and on the air bellowsbehind the rear axle.

Riskhantering inom rese- och turismnäringen där resenärens uppfattning ligger till grund för dennes köpbeslutsprocess har fått begränsat med uppmärksamhet på den akademiska arenan.Syfte: denna uppsats syftar till att studera vilka riskuppfattningar som en potentiell resenär associerar med den urbana miljön, samt hur detta fungerar som inverkansfaktor på resenärens konsumentbeteende i valet av staden som destination. Teoretiskt ramverk: en litteraturgenomgång och ett teoretiskt ramverk visar på vad som utgör det så kallade risksamhället, betydelsen av riskkategorisering diskuteras samt hur kopplingen mellan resenärens riskuppfattning och dennes köpbeslutsprocess ser ut.Metod: för att uppnå syftet har problemet angripits med ett abduktivt arbetssätt. En kombination av kvantitativ och kvalitativ metodik har applicerats. I enkätundersökningen deltog 224 inkommande resenärer till Stockholm, vilket har bearbetats statistiskt med Pearsons Chi2-test för att undersöka graden av riskuppfattning beroende på socio-demografiska faktorer. Dessutom genomfördes nio samtalsintervjuer som ledde till en tematiserad sammanställning.Empiri: genom enkätformuläret observerades att psykologiska riskuppfattningar var mest framträdande, och i samtalsintervjuerna noterades hur riskuppfattningen påverkar konsumentbeteendet.Resultat: slutsatserna som har dragits är att 1) korrelation föreligger mellan socio-demografiska faktorer och riskuppfattning, 2) stadens livsrytm fungerar som inverkansfaktor, och att 3) uppfattningen om risker präglas av subjektivitet..

This study investigated a local aspect of theSwedish elementary school modernization process between the years 1871-1882.Previous studies have been drawn from the school inspectors own reports andshow that the schoolboards housed a negative and resentful attitude towardsreforms and the school inspectors often felt that the parish priests were moreinclined to changes than the schoolboards themselves.  Other research on elementary schoolmodernization has stressed the matching grants as a major cause of developmentand further establishment. In this study, however, a schoolboards own notes inthe form of meeting protocols during an eleven year period as well as a letterby a priest Erik Lundberg, Redogörelseför skolhusfrågan i Tierp dated 6 October 1880 were analyzed to see if theprevious explanation of school modernization, in particular with regard to thereluctance to change by the schoolboards goes to demonstrate and confirm. Theresults of this study have shown that even if the schoolboards do notimmediately follow the school inspectors instructions, it seems not primarilybeen due to resentment. Reforms within the school world are well known forbeing time-consuming but for the current period, as this study concerns andwithin this specific parish there were conflicts of interest which are notshown when only the inspector?s accounts and reports are examined.

Purpose: This study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity.Theories: The basis of the problem area are presented through a theoretical framework with the purpose of highlighting the notions of social media, communi- cation, marketing communication, groundswell, corporate identity and image.Methodology: To investigate the research questions this study adopted a qualitative approach in which the authors study the properties of a phenomenon in order to seek a deeper understanding of the problems we have presented. There is an exploratory approach to knowledge and the authors have chosen to conduct qualitative research interviews based upon three themes: driving forces, challenges and impacts.Conclusion: The study revealed that traditional models of communication are no longer applicable in social media. Companies are up for a challenge and must clarify their sole purpose when establishing communication in the social landscape. The general motivation for marketing in social media is making profit, however, building relationships is not a natural motive for most companies. The risks companies expe- rience is the exposure caused by social media and the study also reveals that this fear is firmly attached to their lack of knowledge of these new channels of communicat- ion and their primary areas of use which indicates that skilled employees plays a vi- tal role with their use of social media in their communication process.

Most of the sea areas within the European Union are overfished and the catches are estimated to be up to five times lager then the amount to achieve a sustainable fishery. In doing so, the management of EU's marine resources comes to be questioned. The purpose of this study was to analyze EU's administration of marine fisheries and to explore which steps that can be undertaken to counteract the negative trend. The questions of the study were: How does the EU administrate today?s marine fishery recourses? And: How can the problem whit overfishing be discouraged? To answer these questions a comparative analyses were used to compare and evaluate administrative systems.

The 1990s were one of the most profitable periods for European airline companies, mainly because of development of world economy and increasing globalisation trends. However, towards the end of the decade, a global economic downturn, high oil prices and new forms of competition turned the industry towards troubled times. The European air-travel industry had to face and accept the new airline business concept, called low-cost or no-frill airlines. In these conditions, traditional airlines had to rethink their strategies and question the old business model. As a response to the competition, European traditional full-service airlines formed alliances or networks to expand the route network and to increase efficiency.

The purpose of this essay is to do a narratological analysis of Utvandrarna by Vilhelm Moberg to see how the form affects the theme of freedom and liberation. I used narratology as the method of analysis and my questions for the text regards the significance of the narrator, the use of focalization, the powers, helpers and opponents, the locations and spaces, and how these aspects affect the theme. In my analysis of the novel I found that the narration took place in three levels. This gave the story different perspectives of the theme; an outer perspective, a semi-distant perspective and a more personal perspective. The focalization of the main characters creates sympathies, and the focalization of non-main characters gives the reader an outer perspective on the characters.

Vi har genomfört vår undersökning ombord på Viking Lines Cinderella. Syftet med denna undersökning har varit att undersöka erfarenheterna kring hur det är att arbeta på ett kryssningsfartyg. Den teoretiska referensramen behandlar begreppet tillgänglighet samt teorierna om yrkesgemenskap och Karaskeks krav- och kontrollmodell med socialt stöd. Metoden som har använts i denna undersökning är den kvalitativa ansatsen intervjuer, detta för att skapa oss en djupare förståelse för området. Urvalet i undersökningen består av tio anställda ombord på Cinderella. Det insamlade materialet från intervjuerna har gett oss en bild av hur tillgänglighetsmönstret ser ut för anställda ombord på Cinderella. De som arbetar ombord bär med sig en sökare som tyder på ett stort krav på tillgänglighet.

Syftet med denna intervjustudie var att undersöka hur ett antal nyckelaktörer inom turismnäringen såg på matens roll och hur de arbetade med matupplevelser i praktiken. Insamling av data genomfördes genom semi-strukturerade intervjuer som transkriberades och analyserades utifrån en mall för kvalitativ bearbetning av text. De aktörer som fungerade som informanter för undersökningen arbetade samtliga med matturism på nationell, regional eller lokal nivå.  De aktörer som deltog i studien var Landsbygdsdepartementet, Visit Sweden, Regional Matkultur Småland, Smaka på Skåne, Kristianstad Kommun och Idala Gård. Undersökningens resultat visade att samtliga aktörer ansåg att maten hade en given roll inom turismnäringen.  Informanterna betonade vikten av att producenter ser matens potential till att bli en matupplevelse och synliggör den för turister. Ett skäl till att detta inte alltid görs kunde bero på den bild svenskar har av svensk mat och svensk matkultur menade informanterna.  De förespråkade en stolthet över svensk mat och mattradition.

The meeting industry is a growing industry around the world, and the technological development in recent decades is one of the contributing factors to the increased travel opportunities and meeting industry's expansion. It can be assumed that the technology could replace some of the personal meetings, but humans have always had a need to meet in physical locations in work related purposes, therefore there is no evidence that personal meetings will disappear. Technological development should be seen as complementary rather than a substitute to the existing professional meetings. Public and private sectors within countries has drawn attention to meeting industry's potential, as favored destinations in terms of economic administration, image creation, expansion and acquisition of further market share in the global market. Meeting industry is complex precisely because there are so many different actors and stakeholders that integrate.

The housing sector uses 40 % of the energy in Sweden and half of the electricity usage. Theuse of energy is the main reason to the increasing rate of carbon dioxide in the atmosphere.This is the main motive but also a wish of higher safety, that is a higher rate of selfsufficientenergy production in Sweden, we want to decrease the need of using fossil fuel. Now whenthe energy price rise, the interest in energy issues increase and more people discuss thepossibility of reducing the usage of fossil fuel. A change to renewable energy such as sun,wind and water is the only solution where we can get a sustainable development.One way to contribute to a better use of energy is to build in the principle of passive house.The house is being built with a thick and tight insulation. If you use a heat-exchanger withhigh degree of efficiency and a final heating battery on the ventilation system, the heat fromlamps, devices and the ones living in the house should be enough to fulfil the criteria ofliving.

Due to the forest industry downsizing, many communities in rural forest regions in Canada and Sweden are facing problems to survive. In order to create community sustainability, resilience and well-being in remote forest regions, the view on the forest resources has shifted towards multiple use, through the concept of sustainable forest management (SFM). Beside the economic and ecological elements of sustainability, the social forest values are needed, contributing to the human well-being, local participation, stakeholder collaboration, human rights and cultural connection. In this thesis the embodiment of the social component of SFM within Prince Albert Model Forest (Canada), and Vilhelmina Model Forest (Sweden) will be examined. Being partners and facing similar challenges as rural boreal forest regions, the two model forests are compared through analysis of projects and activities, conducted interviews and organization documents. Looking at projects mentioned as successful by the interviewees, they all have elements from the social values of SFM. The direction can be explained by the introduction of the Forest Communities Program in Canada, demanding the Model Forests to work towards community stability and resilience, the Model Forest organization concept itself and the way global focus are increasing around social forest values. In the future, it may be important that the role of the MFs enable some kind of political authorization and legitimacy in order to improve conflict solving and indigenous rights equality.