Groupon is a popular group-buying website where they act as an intermediary between buyers and sellers. The company has grown rapidly and was established in Sweden in the year of 2010. The aim of this study is to investigate if businesses that have been marketed in Stockholm and that have been co-operating with Groupon have been affected in terms of customer loyalty and profitability. Furthermore the study also examines consumer?s opinions, purchase behavior and loyalty against Groupons business partners.

Vi ställs dagligen inför väldigt många val och beroende på vilka val vi väljer att göra kommer dessa till stor del att påverka hur vi lever vårt liv och även hur tillfreds vi kommer att vara med livet. Vi baserar många av våra val på känslomässiga förutsägelser som är våra antaganden om hur framtida händelser kommer att påverka oss känslomässigt. Våra känslomässiga förutsägelser är dessvärre ofta påverkade av olika bias som gör att vi missbedömer hur starkt och under hur lång tid vi kommer att reagera känslomässigt på kommande händelser, vilket i sin tur påverkar vilka val vi kommer att göra. Den här uppsatsen kommer att undersöka hur våra känslomässiga förutsägelser påverkar vårt subjektiva välbefinnande och även hur förståelse för detta skulle kunna användas i psykologisk coachning i form av interventioner för att hjälpa människor att göra fler val som leder till ett ökat subjektivt välbefinnande..

The aim of this study is to identify factors, which decide wheter you choose to commute with bicycle to work in the winterseason. The study is conducted in Umea, in the norhtern part of Sweden. The study is based on 509 answers from a webbased survey, conducted on municipal employees. The study has investigated which factors that affect different commuting groups from a gender perspective. The groups, which has been compared is motorists, wintercyclist and summercyclists.

 Since the 28thof May the project to develop an internal Innovation Leadership Program (ILP)on Accenture has been running and came to an end in November the same year. The taskwas formed into a master thesis and given to two students at the Royal Institute ofTechnology in Sweden.Since the start the content and structure of the ILP has been established based on the resultsof a theoretical study, a gap analysis and an external and internal benchmarking. The theoreticalstudy focused on articles, books and lectures about innovation, creativity and pedagogy. Subjectssuch as leadership, motivation, reflection and coaching were studied as well, but in a smaller scale.The gap analysis consisted of eleven interviews with people from different career levels withinAccenture and the goal was to establish the view of innovation and creativity among the employees.The interviews also asked about the knowledge the participants had about Technology Lab in orderto get insight of how to improve their communication and cooperation with people in client projects.Internally a similar program was studied called Minority Leadership program, whom will not bedescribed further in this report, to get inspiration. The external benchmarking was conducted onStanford and was very successful.

Corporate Social Responsibility (CSR) has recently become increasingly important for companies to integrate into their ongoing work. CSR is about social, environmental- and financial responsibilities. The tourism industry often involves large impacts especially on environmental and social factors, which is why CSR-work plays an important role according to previous studies. One trend that has increased among consumers in the tourism industry during recent years is to travel to the lowest possible price. It has for example become increasingly common to book airfare by budget airlines.

Frölunda-Aspvik Säteri, a company just outside Stockholm within the agriculture and forestry sector, has developed a business idea around countryside tourism as a complement to their existing business. The idea is to offer a high quality and functional way of living in small cottages surrounded by beautiful nature and landscape of cultural importance. There will also be a range of additional activities available such as hunting, canoeing, cycling etc. The project should be done with minimum impact on the surrounding environment and the importance of the ecological system should be at the forefront of all business decisions. At present the company wants to have a better understanding of what the future trends are within tourism, how its business idea fits in with future trends within tourism and how to stay competitive.The purpose of this research paper is to identify the social driving forces that have an impact on people?s lifestyle and choice of holiday destination in the future, and present how these factors affect the travel industry.

Denna uppsats bygger på intervjuer med sju kvinnor som deltagit i ett utvecklingsprogram utformat för kvinnor med ambition att göra karriär. Företag bör satsa på anställdas karriärutveckling då det ökar individernas välmående och ger konkurrensfördelar. Syftet var att se vilka faktorer som bidrar till eller hindrar personlig utveckling samt se på vilket sätt utvecklingsprogrammet kan medverka till kvinnors personliga ledarskap och karriärutveckling. Frågeställningen löd: Upplever kvinnor att personligt ledarskap är ett bra verktyg för att utvecklas i sin karriär? Resultatet visade att kvinnorna genom utvecklingsprogrammet upplevde ökad kontroll över sina liv vilket hjälpt dem definiera och uppnå karriärmål.

Denna uppsats är en narrativ studie om hiphopkulturen som ungdomskultur. Målet med undersökningen har varit att förstå hur hiphoparna blir en del av den egna kulturen och hur de ser sig själva som medlemmar av hiphopkulturen. Som insamlingsmetod har jag använt mig av tre fokusgrupper samt en enskild intervju. Informanterna har varit 20-26 år och kommer från två mellanstora städer i Sverige.Det resultat som framkommit är att hiphoparen gör en slags karriär inom kulturen. För att kunna göra denna karriär är hiphoparen beroende av mer erfarna personer.

Entrepreneurship is a subject of growing attention, especially within public policy, media and research. Many studies have been done, but the subject of entrepreneurial exit has to a large extent been ignored. The aim of this study has been to investigate how entrepreneurs at an early stage in their career think about exit within a near future, and what factors influence their attitude towards exit. The study was conducted through a survey answered by 253 entrepreneurs active within business incubators in Sweden. Based on previous research on entrepreneurial intentions, a model of exit intentions was developed, and tested against several other factors.

The aim of this Master?s thesis is to study the effects that geographical distance have on the control systems in a scattered organization and how this, ultimately, affects the employees in terms of loyalty and motivation. In order to do this, a case study has been conducted on a multinational travel group and its local branches in Thailand. The study is based on a selected number of theories focusing mainly on control systems in multinational contexts as well as on theories regarding communication and autonomy. The conclusion of the study is that geographical distance has led to a rather large autonomy for the local branches and that the headquarter to a large extent rely more on formal control.

Vätternrundan is an annual sporting event that takes place in the Swedish town Motala since 1966. It is one of the world largest recreational bicycle rides and attracts over 20 000 participants each year. This study focuses on event effects and how an event can be of value within the principles of place marketing. Within this study five representatives were interviewed with semi-structured interviews.The results show that the representatives describe Vätternrundan as a positive event which mostly generates positive effects for the city itself and for the people living and working there. The effects consist of the events ability to create awareness of the place, the possibility to extend the tourism season and several social effects like solidarity and interaction.The result also shows that Vätternrundan is a well-known brand and because of this it can be used as an advantage in place marketing.

Kina är idag en av världens ledande ekonomier och placerar sig på andra plats gällande landets BNP. Under de senaste åren har tillväxten av Kinas turistnäring ökat i en snabb takt. En av de bidragande faktorerna bakom detta är att regler och gränser har luckrats upp och ger kineserna möjlighet att besöka allt fler destinationer världen över. Från år 2000 till 2012 har Kinas utrikesturism ökat från 10 miljoner resor till 83 miljoner. Med sin stadiga årliga befolkningstillväxt beräknar UNWTO, United Nations World Tourism Organization, att 100 miljoner kineser kommer att resa redan innan år 2015.

Transport is an important aspect to take account in efforts to achieve sustainable tourism development. If we do not change our behavior regarding travel, the consequences will be significant for the environment. This study examines the various transport operators on the two Swedish ski resorts if their websites and marketing are different from each other in the mode selection. The destinations are Åre and Hemavan Tärnaby. They studied modes are two Swedish airlines, two train companies, three bus companies and three taxi companies.These corporate websites are studied with a content analysis in which the results of the keywords that have been developed are scored according to different categories.

The aim of this study was to examine how "Professional Exes", individuals that have exited a drug abuse and a criminal career and further are educated to work in the addiction field, transformed their identity and which factors that were significant in the process. The result of this study are based on semi-structured interviews with five Professional Exes and shows which specific factors in the process that contributed to the transformation and what kind of difficulties and barriers that existed during the process. The study suggests that, among other things, identification with others exes and the 12 Step Program are significant factors in the process. Furthermore, the study suggests that a difficulty in the transformation is that residues from the previous identity such as a poor self-esteem occurred in some situations..

Syftet med studien var att undersöka om och hur löneform, möjlighet till avancemang samt företagets CSR-arbete påverkar potentiella arbetssökandes intentioner att söka en ledig tjänst. Studien genomfördes på studerande vid Högskolan i Gävle. 78 personer deltog i studien och genomfördes som enkätundersökning. Resultatet analyserades med multidimensionell skalning (MDS). Det analyserade resultatet visade på två dimensioner där samtliga tre faktorer tycks påverka attraktiviteten hos en arbetsgivare.