In this Master's Thesis a rhetorical analysis is applied to reading suggestions in the database Boktips.net. Boktips.net utilize the Internet for readers advisory by offering public libraries in Sweden to use and participate to its contents. The aim is to examine how library staff writes about literature in Boktips.net. The empirical material is delimited to reading suggestions on fiction for adults. Areas in focus of the analysis are rhetorical context, disposition, style and components from the point of view of content: summary, evaluation on portrayal of characters and setting, narrative, language use, genre and themes, entertainment, insights and external information.

The purpose of this study is to analyze how places can be marketed through tourism brochures. The study is based on a discourse analysis and texts and pictures from three brochures, which come from the region of Småland in Sweden, have been analyzed. The first brochure is from Visit Småland, the second from Vetlanda municipality and the third from Värnamo municipality. With the rise of globalization one of the consequences has been the increased opportunity for tourists to visit places all over the world, which also resulted in a greater competition between places than before. One reaction to this has been the increased marketing of each place unique characteristics in the tourist brochures.

The purpose of this essay is to examine what literary heritage teachers communicate in the school subject Swedish at upper secondary school. The overall research question for this work is: Which authors and/or works are mentioned by the teachers in the school subject Swedish at upper secondary school? How well do these authors and/or works answer towards a multicultural perspective? Which factors affect teachers´ selections of texts? Based on this purpose and these research questions, the aim is to answer the didactic question of what.To accomplish the purpose of the study a quantitative method has been used. The survey was conducted in two medium-sized cities in central Sweden, and was answered by 17 teachers. The study shows that the teachers ascribe the Western and Swedish literature great importance.

Chapter 6 of the Ch?ndogya Upani?ad has often been treated in works on early Indian philosophy, as well as in some comparative studies on color symbolism. Attempts to place it in a larger framework against the background of late Vedic religion are, however, few, the rationalistic and ?tradition-challenging? appearance of the text having repeatedly been emphasized. But the doctrine contained in the text ? a cosmologic teaching on the three elements constituting the universe, each being characterized by a color (red, white, black) ? and their microcosmic counterparts in the human body, does have some clear affinities to the worldview of the Br?hma?as and ?ra?yakas, which posits a series of similar correlations (bandhu-) between macro- and microcosmos.

This diploma work has been carried out in collaboration with the building contractor Sh Bygg Fastighetsutveckling AB in Uppsala with the intention to investigate how the height of a building affects various energy aspects such as transmission losses, infiltration, and the specific energy usage. Three different reference objects have been studied. The reference objects have been simulated for four different heights in the calculation program VIP-Energy.The results show that an increase in floor number can lead to both advantages and disadvantages. As the number of floors increases, transmission losses per square meter floor area decreases. However, as the height of the building increases, the reduction rate decreases.

The aim of this essay is to study how cultures are presented in English textbooks for A-level students in Sweden. The aim is divided into three research questions, what does culture in English teaching mean, how is the English-speaking world presented in the textbooks and is the image that is presented stereotyped or does it try to challenge it? The study comprises of four textbooks from 1998-2008. The theoretical frame used in the essay is Edward Said?s Orientalism.

The gathered texts and letters from Ali Ibn Abi Talib, found in the book Nahjul Balagha,constitute one of the most important writings of Shiite Islam, next the hadits and the Quran.Imam Ali´s ethics and moral approach in Nahjul Balagha, is considered by imam Ali, to beseen as a guideline for both individual purposes as for any kind of governance. The esotericteachings, about truth and justice in Nahjul Balagha, should therefore probably have been of agreat concern to Ayatollah Khomeini and the Islamic revolution.This essay will from an deductive approach, on a relatively contemporary historic event, try toanalyze Ayatollah Ruhollah Khomeini´s interpreting on imam Ali´s texts and preaching inNahjul Balagha. The Islamic revolution, as the Islamic Republic of Iran, led by AyatollahKhomeini, was confirmed as both brutal and violent. My ambition in this essay, will there forconcern a possible interpreting on justice and political rule, from Ayatollah Khomeini and theIslamic Republic of Iran, on imam Ali´s teachings in Nahjul Balagha..

Chapter 6 of the Ch?ndogya Upani?ad has often been treated in works on early Indian philosophy, as well as in some comparative studies on color symbolism. Attempts to place it in a larger framework against the background of late Vedic religion are, however, few, the rationalistic and ?tradition-challenging? appearance of the text having repeatedly been emphasized. But the doctrine contained in the text ? a cosmologic teaching on the three elements constituting the universe, each being characterized by a color (red, white, black) ? and their microcosmic counterparts in the human body, does have some clear affinities to the worldview of the Br?hma?as and ?ra?yakas, which posits a series of similar correlations (bandhu-) between macro- and microcosmos.

Research reports as PISA and PIRLS show that reading comprehension among Swedish students have deteriorated in recent years and that girls have better reading comprehension than boys. The basis for this study is Maj-Gun Johansson's reading comprehension test done during the four years between the years 2005-2008 in the seventh grade in a municipality in Sweden. The main purpose of this study is to examine reading literacy in terms of the influence of content and form of texts viewed from a gender perspective. The study is divided into two parts. The first part is a survey on local reading comprehension compared with results from a similar national text.

AbstractTitle: To work or not to work, an essay about information and inspiration on www.ams.se.Number of pages: 39Author: Ann HöglundTutor: Peder Hård af SegerstadCourse: Media and communication Studies DPeriod: Fall 2005University: Uppsala University, Department of information science, Division of Media and CommunicationPurpose/Aim: To investigate the frequency of ethos, logos and pathos in the work-guides on www.ams.se, and study how they match the needs of the respondents in the essay-interviews.Method/Material: To investigate the needs and wishes for information I have made three group-interviews with university students. In order to analyse the texts and films on www.ams.se I have used tools from the modern rhetoric analysis. In the last part of my analysis I compared the results of the rhetoric analysis and the requests from the interviews to see if and how they match.Main Results: The respondents requested inspiration for their future work lives, and information that could de-dramatize the image of working. The texts on www.ams.seconsist mostly of facts, while the films made a slightly more emotional contribution to the image of the occupation. The films showing relaxed and satisfied people can be seen as a way to de-dramatize the image of working-life.

In this paper the discourseand social practice of the Swedish culture funding system Skapande Skola hasbeen mapped out and examined. The material for analysis was takenfrom regulating documents, information texts and media texts, and alsofrom four interviews that were conducted. The theoretical foundation is builton theories from Pierre Bourdieu, Michel Foucault and the theoretical frameworkof New Public Management. The survey has resulted in three major points ofinterest. They are presented throughout the text.

The aim of this study was to examine how sports journalists used religious metaphors when covering football during the time span of the study, and how the athletes were portrayed as a result of the usage. The aim was also to study if the usage differed between the two newspapers chosen for the study, one of which is a morning paper (Dagens Nyheters sport section) and one which is an evening paper (Sportbladet).To answer our questions we used a quantitative and a qualitative method, the later of the two was based on a metaphor analysis. The quantitative method consisted of a content analysis where different variables were examined. The time span of the study is articles from one year.The results show that the religious metaphors were used in many ways. Some religious metaphors, such as ones including the word miracle, were more prominent than others.

The aim of this study is to learn about and demonstrate the process in which Försäkringskassan (The Swedish Social Insurance Agency) customizes texts and the texts linguistics influence on a potential beneficiary. I use three different questions to fulfill the purpose of the study. I examine what the manuals writers of Försäkringskassan use say about the issues of sentence length, addressing the beneficiaries and wording ? three language features that represent different perspectives within plain language research. Furthermore, I examine how decision texts are created and tailored for its beneficiary group and how the language in decisions is perceived by potential beneficiaries.

The writing style of a particular author can be divided into many subfeatures, for example use of words, language and syntax. Focusing on the latter, this study aims to show how well syntactic information alone can attribute the correct author to a document. Syntactic information is defined as overlapping syntactic subtrees of height one (1) for all sentences of all included documents. The performance is compared to that of the previously very successful method of comparing stop word frequencies. These are words normally excluded from search engine queries, because they are present in all sorts of texts regardless of topic.

AbstractTitle: The struggle of ?The war of the sexes?- A discoursetheoretical analysis of Dokument Inifrån?s review of extreme feminism (Kampen om Könskriget ? En diskursteoretisk analys av meningsskapande kring Dokument Inifråns granskning av extremfeminismen)Number of pages: 40Author: Anna OsterlingTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: March ? May 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: To analyse the debate in Dagens Nyheter from May 2005-June 2005 concerning the documentaries ?The war of the sexes? and to use discourse theory to reflect upon how the texts create different thruths and discources. A second purpose is to analyse how the texts create identities and groups, mainly concerning feminism. A third purpose is to relate the creation of meaning to structures of power and genderrelations.Material/Method: The material consists of 57 texts from Dagens Nyheter published during the chosen period, all relating to the documentaries. The method is textual analysis with a discoursetheoretical persective and analysis of societal structures and power using theories from Foucault, Conell and Säljö.Main results: There are several discourses struggling to create mening around ?The war of the sexes? of which some are greatly antagonistic towards each other.