Direct marketing is an area within marketing that is growing rapidly. Many companies has realised the benefits of using direct marketing, such as receiving direct response from customers and gaining a better customer relation. The growth within direct marketing means that traditional mass marketing today face harder competition than ever. This thesis examines and look in to three well recognised Swedish companies use of direct marketing. Our main purpose is to establish how companies spend their marketing budget between direct marketing and traditional marketing activities.

This report of 10 credits is a C ? level essay in informatics.The report presents the result of our investigation. The purpose is to answer our problem statements:?How does computer-based graphical pedagogical tools work compared to traditional teaching aids? What is the users view upon the content? Is the information too hard or too easy? Does the structure work better than the traditional website design??Infact is a system that has as its primary goal to present information in a pedagogical way to let users of all ages and sexes learn from the contents. The information shown on the web page www.forskning.se is about Swedish and international research and the sites primary target users are high school students.In our investigation we asked a total of sixteen students divided into three groups a number of questions where after we started a discussion that we hoped would yield some answers about Infact and the homepage in general.Our main conclusion is that Infact is a good tool to use side by side with the textbooks and the traditional teaching aids.

In time with HolmenSkog district Egenskog Norrköping´s decreasing mountain of cleaning, the office started to look around for new alternative cleaning strategies to lower the costs connected with cleaning. One option was to make the inventory strategy more effective and after a phonecall with the head of the district, Jonnie Friberg, the planning started to try inventory in pictures taken from a helicopter. The pictures was at last taken from a digtal camera and the vegetationheight was mesured with a laser. The gear was supplied from Kallax Flyg AB, Luleå. In the trial 15 stands was selected depended on age and different mixtures between pine (Pinus sylvestris), spruce (Picea abies) and birch (Betula pubescense and Betula pendula).

This C-level thesis deals with Russian tourism in Sweden and explains what measures are being used in Sweden in order to attract Russian tourists. Since a high number of companies and organizations are actively involved in developing Russian tourism to Sweden, we have decided to focus primarily on the most active Swedish and Russian companies within the industry. Therefore several big and well-established companies, often located in the largest cities of Russia and Sweden i.e. Stockholm, Moscow and St Petersburg, have been the subject of our analysis.Chapter ?Bakgrund? presents numerous facts and information about the nature and scale of the Russian tourist market today and in the nearest future.

Abstract This degree project examines how much carbon dioxide that emits during the construction phase of a road project. This is to make it possible to compare how the amount of carbon dioxide differentiates between traditional road construction and Swepave construction, which is PEAB?s alternative way to design roads. To make the comparison a calculation tool has been produced. To compare the amount of carbon dioxide emissions a reference project was needed.

The purpose of our study is to examine the bloggers? influence on the brand?s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. Our purpose has led us to the following research questions;Which relationships occur in collaborations between businesses and bloggers from a marketing perspective? In what way in terms of reciprocity can relations be described? To what extent can the credibility through blogs be affected in terms of how brands are presented in the blog? In this study we have used a qualitative method with an abductive nature to create a deeper understanding of our chosen subject.

As we travel more and more by train it becomes increasingly important that the time we spend traveling, is of great quality. This has been the foundation of this master thesis and has shaped the outcome of it. The traveling experience, that is, the experience of the landscape that flashes by outside the train window, is an important aspect in railway planning and an aspect that should be taken into greater consideration. The purpose of this master thesis has been to examine how to compose or improve the travel experience for an already planned high speed railway and how the travel experience can be combined with other aspects, which have claims on the landscape. This thesis is based on a literature study and a case study of Ostlänken. The work describes Ostlänken, a planned high speed railway in Sweden between Järna and Linköping, with top speeds at 300-320 kilometers per hour.

Background: Investors use companies? credit ratings as a base in their buy and sell decisions. Companies? credit ratings are also used as indicators of safety in the legislation. This means that credit rating agencies have an important role in the society because they communicate the company?s credit rating to investors and other actors in the society.

Marketing is a broad subject with many different areas. Part of the marketing that has been of great importance is the 4P:s also known as the marketing mix. Marketing mix is included in one of the traditional marketing approaches. In recent years there have been some changes and have begun looking at new ways of looking at marketing. One of the ways is entrepreneurial marketing to the effect that the company tries to use its resources optimally.

The aim of this bachelor?s thesis is to gain deeper knowledge about how librarians in public libraries in Sweden view theirprofessional role with regard to the last decades of change in the library field. Especially concerning the technical evolution and towards a higher user orientation and market mindset, and in which ways this has influenced the librarians everyday working tasks. A particular focus has been placed towards the reference transaction, the use of computers and e-media, and the stock development. We believe that there currently is a changeover, from the libraries traditional line of function, towards them as more of service institutions.The method used in this study for answering the research questions and to gather empirical information is semi-structuredinterviews.

The Internet provides the common user with a variety of both traditional and non-traditional news sources, and a vast range of possibilities to contribute to the flow of information. By their participation in the production of information ordinary citizens can sometimes function as non-traditional news sources them selves and reach a potentially unlimited audience. The interactive nature of the Internet blurs the line between producers and consumers, and challenges traditional definitions of what counts as "news" as well as who qualifies as a "journalist". The main purpose of this thesis is to examine the potential consequences of this decentralization regarding the information behaviour of newspaper journalists and their perception of their professional role. The study consists of qualitative interviews with six journalists, employed by four of the leading Swedish newspapers, and a review of earlier research in the field.

Young children get affected and influenced by people?s thoughts and preconceived ideas about the difference between boys and girls. How they should behave and how they are supposed to play and interact with different toys.In the goals for what the school and teachers will achieve it says in the curriculum for preschool that teachers are supposed to counteract the traditional gender roles.To get answers to the question at issue, I collected 48 individual plans of development and I have performed four observations. I put all facts together and compared the results.The main result in this study shows that the traditional gender roles are being reflected in the children?s plans of development.

The aim of this Master?s thesis is to examine the profession of librarianship by studying tasks in Swedish public libraries. The method is a textual analysis of articles inspired by the critical discourse analysis of Norman Fairclough. The theory applied consists of the profession theory of Andrew Abbott and the gender theory of Yvonne Hirdman. The questions raised are: how do librarians speak about their tasks, which discourses can be constructed and how can profession theory and gender theory explain the result.

Analysts at Venture Capital firms of today experience troubles when they try to explicate the intrinsic value, which they see in their investments. The traditional valuation models do not account the value of flexibility and analysts have to Through studies at a Venture Capital firm in Sweden, I have analyzed if Real Option analysis could help them to explicate the intrinsic value that they see.With the help from a decision tree, analysts can identify the hidden option values embedded in the investment. I find that real options can be a helpful tool for Venture Capital companiesto clarify the intrinsic values that they see in their investments. Real option analysis is however not a competitor to traditional value methods, it is rather a compliment..

This study has the purpose of looking at the current and future position of record labels from a context involving the technological developments, while the opportunities for the artists are changing. As the actors inside them music industry find themselves in an ever changing climate where traditional supply chains are threatened by new technology, the record labels need to change the way they work in order to maintain their existence in the music industry. The study has been conducted by interviewing a number of people involved in the music industry, by using a qualitative method approach. The conclusion of the study shows that the traditional way of doing business by treating music as a product that makes revenue is gone. Instead the labels have to take on new roles formerly run by third parties in order to survive and be profitable, especially since artists can now in control of activities that used to be controlled by the record label..