This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed.

More frequent and intensified rainfalls are expected to occur due to climate change in the nearfuture. This together with a higher proportion of paved areas increases the pressure on today?sstorm water systems (Risinger, 2014; Boverket, 2013; Stahre, 2006). Traditional storm watersystems (i.e. underground pipe systems) have during last decades started to be questioned(Olshammar & Baresel, 2012).

The aim of this study was to increase our understanding of how secondary schools handle the different forms of bullying in different arenas. The questions we were asking us was how schools work to prevent and treat against bullying based on plans of action, how the schools are responsible in the bullying issues and how the schools and welfare officers have taken account of sex linkage in bullying issues. Our study is based on the result from seven qualitative semi- structured interviews with secondary school welfare officers in Sweden.  The study results show that traditional form of bullying takes place through verbal assault, physical violence, ostracism and glances. Welfare officers coincide that there are gender differences in the approach of bullying.

The purpose of this thesis is to describe and to increase the understanding of the negotiation process between the public- and the private sector in a Public-Private Partnership (PPP). I have chosen to explore the first ?real? PPP project in Denmark, the construction of Vildbjerg compulsory school in the municipality of Trehøje.This case study is based upon a qualitative method consisting of interviews with the leading negotiators from both sectors. Two different theoretical perspectives are used to construct the basis of the analysis - The Theory of Public-Private Partnership and Negotiation theory - and serve as a concept instrument.The result of the analysis indicates that the negotiators from the different sectors have problems to get out of their traditional roles as purchaser and contractor ? in PPP they should act like partners.

ÅF Test Center in Borlänge had a need to expand their capacity for compressive and tensile strength tests. They wanted to do this by using a hydraulic cylinder, which they already possessed, to apply the force with. This required a load receiving structure. The aim of this work was to design and dimensioning a test bench for a cylinder marked NIKE 300 tons. The work would result in a completed design proposal on a test bench which could manage to run the compressive and tensile strength tests of up to 3000 kN.

Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.

Oxelösund är en liten kommun på den Södermanländska kusten. Denna kommun har trots sin storlek stora problem med ohälsa i form av bland annat hög andel missbrukare. Dock kan man se att hälsoproblemen i Oxelösund är mer omfattade och innefattar i princip alla områden av folkhälsan. Man kan se att riskfaktorerna delvis är fler än friskfaktorerna. Detta kan vara en del i samhällets habitus, man en ohälsosam livsstil i Oxelösund..

The thesis presented in this report has been made on behalf of Scania and their basic frame design department with the subject to solve an implementation of a weight sensing system in the chassis. The system is supposed to be implemented in the seat springs, and the reason for this is that all the force will have to go through the weight sensing transducers. With all the force going through the transducers the weight sensing system will not be sensitive for the differences in tolerances from manufacturing. The transducers could be pre-calibrated to avoid a calibration of the whole vehicle after it?s completed from the manufacturing line.Weight sensing systems is today a reality in trucks with air springs.

AbstractThe school today has an assignment to offset traditional gender patterns as well as to create opportunities for all pupils to achieve the same good results in school regardless of sex, ethnicity and conditions. The educator?s assignment is determined by governing documents, and the educator plays a role in helping the pupil find their equal role in society. This means that the educator needs to work in a way that offsets traditional gender patterns and require approaches that would benefit equal opportunities for both boys and girls to achieve good results.The purpose of the study was, through interviews, to get an idea of how primary school teachers from a gender equal perspective perceive how they see them relate to boys and girls in their teachings. The study is based on the presumptions that the pupils have but focusing on the relationship between school achievements and equality.The study brings up concepts like gender theories, equality, the biological sexes, the history of the schools development and changes in acceptance of boys and girls and the role of the governing documents to reach acceptable achievements.

This essay reviews the situation for real estate agencies within the Stockholm area. In this essay we assume that costumer loyalty is a requirement for survival on the competitive estate market. Two actors have been compared; A well known national Internet-based agency, Skandia Mäklarna, and a smaller local traditional agent Mäklarfirman Grönberg. These actors have been analyzed up on theories on loyalty, relationship marketing, service marketing, quality and involvement .The conclusion of the essay is that it is possible for small estate agencies to compeed with larger Internet based agencies by building loyal relationships with their customers. This can be achieved if the right strategic decisions are made.

The purpose of this master thesis is to investigate what the users/visitors do at the Filipstads Bergslags Library when they are there. The questions we asked were "What do the visitors do when they are at the library?" and "How do the visitors give priority to the librarys services?" From these two questions we asked a third "How do the visitors view the library and its functions and what function do they see as the most important to them?" The method we used was a user study and we did this at the request of the management at the library. A questionnaire was constructed and handed out in a pilot study. We made some changes in the questionnaire before we started to hand it out at the library.

In conventional viscose manufacturing, a large amount of carbondisulfide is consumed. This amount has to be decreased to keep the production cost down and to reduce the environmental impact. The purpose with this work was to show if an enzyme treatment of a dissolving pulp could increase the degree of substitution in the viscose so that the amount of carbon disulfide consumed in the process could be decreased. Previous investigations by Kvarnlöf (2007), Engström et.al. (2006) and Henriksson et.al.

Aim: The aim of this study is to examine roma women´s experiences of health professionals? attitudes towards them in Swedish health care. Method: Exploratory qualitative study with individual interviews was used. Semi-structured interviews were conducted with eight women of Roma origin. Data were analyzed using a qualitative content analysis.

Most people have been forced to throw away a pot-plant after its death. There are many reasons to the death of a plant, but mainly it?s because its owner forgets it, and therefore fails to water it. The purpose of this project is therefore to develop a product which can prevent this from happening, while the product has to have a low manufacturing cost to be able to compete whit other, similar, products on the market. During the project, a benchmarking has been done to give a clear picture of what the product has to compete with. The directives there are for CE-marking, and which of these who concerns the product has also been looked up.

In the Swedish general election of 2006, the citizens were faced with the fact that there were two parties that called themselves a ?workers´ party?. It was not just the Social-Democratic Party, which we usually identify as a traditional workers´ party, it was also the Moderate Coalition Party, which we usually identify as a traditional conservative party, which during this suffrage also called them self the ?new moderates?. The central and the main election pledge for the new moderates took its standpoint in the idea that everybody should have a job.