Breaking through the clutter and getting consumers? attention is a constant battle for marketers. Could consumer magazines be the solution to the problem? It is not a new marketing method but consumer magazines do not look like traditional marketing and they offer consumers value. Since these are qualities that could increase consumers? will to take part of commercial messages, it might be a method that deserves more attention.

This study investigates the relation between cyberbullying and traditional bullying (in school). In previous research it has been argued that one should separate cyberbullying and traditional bullying both in definitional and measurements issues. However, in Swedish school, there are no marked differences between the two forms of bullying, teachers are responsible to prevent them both. The research is based on 3925 students in years 3-9 (1950 girls and 1975 boys) in 19 schools in the Gothenburg region and two from the Stockholm region. The students have taken a digital survey at school, regarding both traditional and cyber bullying.

This work is about how teachers describe their work with mathematics in a traditional nursery school and a Montessori preschool. Another aim is to study how children mathematise on the two different preschools and to see if there are any differences between the various educational theories and practices mathematising. I have used two methods wich is interviews with preschool teachers, and observation of the children. The results of my study was that differences exist but the biggest difference is the material that Montessori uses. The difference between the teachers' way of teaching mathematics is to Montessori preschool places great emphasis on the material and how it is used, while in the traditional preschool puts the emphasis on learning through interaction with others.

The purpose of this study was to examine how pre-school teachers in Montessori inspired and traditional preschools can work with build and construction with the older children, and what views the pre-school teachers might have on the subject.  The study was implemented through qualitative semi-structured interviews with pre-school teachers. The investigational method was chosen due to the fact that I wanted to gain knowledge about the pre-school teachers? views and perspectives on build and construction activities, and how they might work with it. Another reason was to examine how the view on, and the work with build and construction can resemble and differ between Montessori inspired pre-schools and traditional pre-schools.The result shows that there is both similarities and diverseness between the Montessori influenced pre-schools and the traditional pre-schools, when it comes to how the pre-school teachers reason and work with build and construction.

The use of earth bricks in Scanian building traditionThe present work is concerned with the manufacturing and use of earth bricks inbuilt heritage in the south Swedish province of Scania. The first part of the studyprovides a thorough description of the traditional use and manufacturing of earthbricks based on relevant literature, archive material as well as interviews withinformants. This forms a basis for the second part of the study in which practicalexperiments on and tests with earth bricks where carried out. This involved themaking of traditional earth bricks of different composition. The new handmadebricks were compared with industrially produced bricks (extrusion bricks) and oldhandmade bricks.

This paper examines how organizations work with their recruitment. The organizations in thispaper are mined in the trade of recruiting and staffing. The paper will further influence howorganizations work or will work with recruiting through social medias. It describes therecruiting process in the traditional way and what costs it brings. The next part is a descriptionof network and the importance of networking in a general way.Our results demonstrate that social medias probably will stay as a complement to other moretraditional methods and will not be an own recruiting method.

Every day consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' attention. One of these methods is called guerilla marketing. The strength of guerilla marketing is its way to be unexpected and unusual.

Purpose/Aim: To investigate why people in the age group of 30-40 subscribe to the traditional morning newspaper even though they can get the same information at a much lower cost from for example TV, the internet or the free daily papers. The aim is to also look at possible future alternatives to the traditional morning newspaper.Material/Method: Focus group interviews were used to gather the empirical material. These consisted of a total number of twelve people, divided into three groups. The results from the focus group interviews were analysed with help from established uses & gratifications theories and two diffusion theories.Main results: This study shows that people read the traditional morning newspaper to get a good mixture of entertainment and local, national and global news. It is relaxing to read the newpaper on paper compared to reading it on the internet, mainly because you get a good overview which makes it a lot easier to find exactly want you want to read.

E-books are not yet fully established on the Swedish book market. A frequently discussed theory is that this might be because of a loss in the reading experience. This thesis has the primary purpose to investigate whether the reading experience from E-books differs from the experience of reading a traditional book in paper. The book used for comparation is a poetry collection named Rakel delat med tio. I have designed the cover and the inlay of this book and as a part of the thesis the working progress is described.

One task of school is to counteract traditional gender patterns. Literature is an actor which can affect people?s perceptions of what is feminine and what is masculine. It can therefore be worth looking at the works of fiction that are available for pupils in school. A book that is popular among children and adolescents is Twilight (2007).

The Russian operation on the Crimean peninsula has been referred to as a victory enabled by the operationalization of the concept of New Generation Warfare. According to some military theorists, this concept and its operationalization cannot be characterized in terms of the traditional wars waged up to this point. It is, however, also argued that this new generation of warfare is primarily a new approach to strategy, a new way of applying traditional methods to achieve political goals. The purpose of this study is to discern whether Russia employed strategic deception in its operation in Crimea and if this is the case; what methods and principles were used and if these can be explained using a traditional view of deception. The application of theories on deception by Michael Dewar and Barton S.

Earlier research has shown that young and adult citizens in Europe participate in politics in different ways. While adult citizens participate in more traditional ways, non-traditional ways are more frequent among younger citizens. Moreover, issue-based participation increases when Europeans turn away from mainstream politics. Citizens in the European Union EU-15 between 15-24 ages are likely to be ?critical? citizens of a working democracy compared to people in older ages (Sloam, 2016).

This thesis in social anthropology is based on interviews with four hunters from the middle of Sweden. It is about how the hunters get their traditional knowledge and how important it is to grow up and live in rural areas for the knowledge and understanding of hunting. The essay is also about the difference between the hunters from rural areas and the hunters from urban areas. It also examines how the rural hunters speak about the true and real hunter..

The purpose of this study was to examine how pre-school teachers in Montessori inspired and traditional preschools can work with build and construction with the older children, and what views the pre-school teachers might have on the subject.  The study was implemented through qualitative semi-structured interviews with pre-school teachers. The investigational method was chosen due to the fact that I wanted to gain knowledge about the pre-school teachers? views and perspectives on build and construction activities, and how they might work with it. Another reason was to examine how the view on, and the work with build and construction can resemble and differ between Montessori inspired pre-schools and traditional pre-schools.The result shows that there is both similarities and diverseness between the Montessori influenced pre-schools and the traditional pre-schools, when it comes to how the pre-school teachers reason and work with build and construction.

The de-regulation of commercial air traffic in the early 1990?s lead to that many new airline companies entered the market. Many of these new actors were low budget airlines which meant that the traditional airlines met a new type of competition. This situation contributed to the fact that ticket prices dropped in many countries. It has become more and more common that the traveller prefers to fly with low budget airlines rather than with the traditional airlines.