Banks are an important institution for the economy of a society. During the later years the world of banking has changed. Several new actors have entered the market and taken over traditional bankservices as well as new ones. The way of conducting banking has changed with the event of new technology. One of the banks customer segments, the students have also been under a change. With a changed market companies have to adapt to the new rules of the game.

Purpose: This study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity.Theories: The basis of the problem area are presented through a theoretical framework with the purpose of highlighting the notions of social media, communi- cation, marketing communication, groundswell, corporate identity and image.Methodology: To investigate the research questions this study adopted a qualitative approach in which the authors study the properties of a phenomenon in order to seek a deeper understanding of the problems we have presented. There is an exploratory approach to knowledge and the authors have chosen to conduct qualitative research interviews based upon three themes: driving forces, challenges and impacts.Conclusion: The study revealed that traditional models of communication are no longer applicable in social media. Companies are up for a challenge and must clarify their sole purpose when establishing communication in the social landscape. The general motivation for marketing in social media is making profit, however, building relationships is not a natural motive for most companies. The risks companies expe- rience is the exposure caused by social media and the study also reveals that this fear is firmly attached to their lack of knowledge of these new channels of communicat- ion and their primary areas of use which indicates that skilled employees plays a vi- tal role with their use of social media in their communication process.

The purpose of the thesis has been to explore the use of hedge fund styles when constructing portfolios of hedge funds (i.e. funds of hedge funds). The central question is if the use of hedge fund styles can significantly explain and improve risk adjusted returns (characterized by Sharpe ratios). The study has been done in collaboration with Optimized Portfolio Management AB who desire further knowledge and evaluation of hedge fund styles for their fund of hedge funds.To be able to create successful ex ante portfolios we have explored various prediction models for both risk and return. Our findings indicate that return prediction is problematic using simple models such as regression since the risk exposure of the indices appear to change significantly over time.

?Multimedia and museums - A thesis about expectations, problems and new target audiences? is a thesis about what it means for museums to work with multimedia in it´s public activities today. This paper also focuses on how this development is received by museum employees. Amongst other issues questions concerning new target audiences, application areas and economy is discussed. References are made to both the current discussion about new media and more traditional issues concerning museums, like authenticity for example..

The aim of thie literature review was to study the advantages and disadventages of the intranasal medication, treating children with acute pain in  prehsopital settings and in emergency care. Searches were performed in databases PubMed and Cinahl. The intranasal method of administrating drugs could be a acceptable compliment to todays's traditional metods. Unnecessary pain is avoided as there is no need for skin penetration. Further studies are necessary in order to integrate this metod both in prehospital settings and in emeregncy care..

Problemområde: Idag är användandet av peer-to-peer (P2P) - applikationer såsom KaZaa, ICQ och Seti@home utbrett bland privatpersoner. Användningen inom företag är dock ännu i sin linda. Vi kommer därför i den här uppsatsen utreda om ett eventuellt införande av P2P- teknik i ett företagsnätverk ger några fördelar jämfört med en klassisk Client/Server-lösning. Hypotes: Arbetet bygger på hypotesen: ?En P2P-lösning ger fördelar för företaget jämfört med en Client/Server-lösning? Genomförande: För jämförelsen mellan P2P och Client/Server definierades och jämfördes fem områden: Säkerhet, Användbarhet, Tillgänglighet, Bandbredd samt Utrustningskrav. Slutsats: Inom områdena Användbarhet och Tillgänglighet ger en P2P-lösning klara fördelar, däremot inom områdena Säkerhet och Bandbredd visar Client/Server- lösningen istället klara fördelar. Området Utrustningskrav är oavgjort då det inte finns någon märkbar skillnad på lösningarna. Säkerhetsproblemen är P2P-teknologins akilleshäl och det problem som är mest troligt att stoppa stora investeringar i framtiden om det inte löses. Slutsatsen av vår jämförelse blir sålunda: För ett företag som redan har ett existerande Client/Server-nätverk är det inte någon idé att helt byta system, däremot kan det vara av intresse att introducera en applikation som möjliggör skapandet av så kallade Virtuella Nätverk. För ett helt nytt företag kan skapandet av ett P2P-nätverk vara ett väl så intressant alternativ till Client/Server.

The common drivers for hotel accommodation are tourism and business travel and hotel demand seem to outstrip supply in many places. More than 50 % of visitors to Sweden stay at a traditional hotel but is there room for alternate accommodation like serviced apartments besides the traditional hotel for people visiting? These are usually referred to as extended stay or long-stay accommodation. The aim of this thesis project is to explore whether there are growth opportunities for serviced apartments in Sweden. A secondary aim of the thesis project is to identify challenges (if any) to this segment and also to identify the major operators of serviced apartments in Sweden.

Publika moln har sedan några år tillbaka blivit ett alternativ för olika företag att använda istället för lokala datacenter. Vad publika moln erbjuder är en tjänst som gör det möjligt för företag och privatpersoner att hyra datorkapacitet. Vilket gör att de inte längre behöver spendera pengar på resurser som inte används. Istället för att köpa en stor andel hårdvara och uppskatta hur stor kapacitet som man behöver kan man nu istället så smått börja utöka efter behov eller minska ifall det önskas. Därmed behöver företag inte spendera pengar på hårdvara som inte används eller har för lite datorkapacitet, vilket skulle kunna resultera i att stora batcharbeten inte blir färdiga i tid och i och med det kan företaget förlora potentiella kunder.

This thesis investigates the underlying factors behind sexual risk-taking and non-risk-taking behavior with regard to Sexual Reproductive Health (SRH) among adolescents in Lusaka, Zambia. The Qualitative Approach was used for data collection and analysis and using the theory of Social Construction, the author explains how different contexts and aspects in the Zambian Society, that is Traditional, Socio-economic, Political, etc., influence the sexuality or sexual behavior of young people in Zambia. Hermeneutics was used to interpret the meanings in the texts/transcripts acquired through data collection and from the author?s knowledge and understanding of the Zambian historical and cultural contexts within which the participants of the research were constructed. Max Weber?s Ideal Type concept was also used to explain that each young individual?s sexual behavior is uniquely constructed by societal aspects.

This thesis is about the interaction between composition, notation and interpretation and what occurs between the fields with an extended notation.The purpose of my thesis is to examine the possibilities tothoroughly describe and map the sounding samples through composition prototypes.The thesis has a qualitative approach, and the empirical material consists of different documents about notation and from interviews with musicians and students about the instruments used in the thesis.It also consists of 17 compositions recorded at Örebro University School of Music as an appendix.The analysis shows that the context in which the symbols are found, play an important role in performing them. It also shows that the performers are rooted in a traditional way of performing..

One of the most discussed archaeological subjects is the neolitisation, and the start of a neolithic lifestyle which is characterized by several significant events. The traditional view has been that settled people were cultivating and breeding, but this picture has been questioned and changed in later years. The development is principally based on two models; that already neolithic people immigrated and took over, or that the new lifestyle gradually developed out of the existing cultures. Southern Scandinavia was characterized by a settlement pattern with permanent settlements which were complemented by temporary special settlements, but in time more domestic settlements originated. On the British Isles the settlements didn´t consist of permanent agricultural settlements but instead did the people here move freely between several short term settlements.  .

The aim of this study was to describe and analyse the constructions andinterplay of gender, ethnicity and sexuality between female and male careworkersand residents in a nursing home. To explore this from a qualitativeeveryday life?s approach, material was collected through participating observations,interviews, and informal conversation with careworkers and residents.The result points out that historical patterns of gender and caring relatedto this context still matter and affect both careworkers and residents. Forexample, female careworkers talked about the concept of caring as a genuinefemale experience, while male careworkers, who were in a minority, insteadtalked about caring in more gender-neutral words. The result also indicatesthat a larger number of male careworkers not necessarily leads to a highergrade of gender equality.

Denna studie handlar om molnbaserad ekonomistyrning i små och medelstora företag och hur en existerande ekonomistyrningsmodul kan utvecklas i ett molnbaserat redovisningssystem. Fallföretaget i studien är Fortnox AB som vid uppsatsens början hade en ekonomistyrningsmodul som ansågs bristfällig. Prototyping kommer vara en stor del av studiens ansats och den efterliknas med en utvecklingsstudie inom systemutveckling. Den prototyp som utformas och förädlas genom studiens gång ska bidra med att Fortnox får ett bättre redovisningsprogram att erbjuda samt att revisionsbyråer och slutanvändare kan utvinna en bättre ekonomistyrning ur deras redovisningssystem. En sådan här systemutveckling förutspås också få ett par effekter hos små och medelstora företag vilka studien även ska kartlägga.Resultat: En ekonomistyrningsmodul anses enligt denna studie behöva erbjuda anpassningsbarhet, användarvänlighet, enkelhet, överskådlighet, vitalitet, grafisk och designmässig attraktivitet samt interaktion för att få genomslagskraft.

This is a study concern high school student?s view of religion and their religiosity. I dispensed a questionnaire to 124 high school students studying comparative religion in a large high school in Sweden, with the students from different socio-economic backgrounds. The result I came up with is that traditional religion activities have decreased, religion has not disappeared but taken other shapes than before. And I also came up to with the result that more than half of them who answered the survey likes the subject and there are tendencies by them who doesn?t like the high school subject religion that they live in a non-religious family.The study concerns following aspects: sociology, youth, human needs, religion, spirituality and individualization..

The purpose of this study was to examine how employees perceive female chief executiveofficers and if any significant differences between what leadership-skills female and maleco-employees choose to express about female leaders can be observed. The survey isperformed as a qualitative study where three companies within the retail marketparticipated. We collected our empirical data by interviews and observations and usedsocial constructivist theory to look at how individuals construct their subjective view ofreality. The result showed, among others, that female employees often use traditional maleskills to describe the strengths of their female chief, whereas male employees emphasizesmore female skills such as unpretentious and open-minded..