Title: Brand Brazil ? A study on brand equity in an emerging market Authors: Anders Andersson & Jonathan Karlsson Subject: Bachelor thesis in marketing, 15 credits Keywords: Brand equity, Emerging markets, Brand awareness, Brand associations, Perceived quality, Brand loyalty Purpose: The purpose of this thesis is to gain deeper understanding of how a company operating on an emerging market can work with brand equity, and what benefits it provides to the brand owner. Theoretical framework: The chapter begins with a description of brand equity to be further decomposed to its four dimensions; brand awareness, brand associations, perceived quality, brand loyalty Methodology: A qualitative research method with a deductive approach is conducted, where interviews with Brand/Marketing coordinators for the Brazilian subsidiaries of Volkswagen, Toyota and General Motors, are performed. Empirical framework: The chapter presents performed interviews that are supposed to describe our case studies? work and benefits from brand equity. Conclusion: This study shows that companies operating on an emerging market are working actively with brand equity, often in accordance with theory. The companies also experience positive effects from increased brand equity..

Syftet med denna systematiska litteraturstudie var att beskriva patienters upplevelse av livskvalitet samt sjuksköterskans omvårdnadsåtgärder i samband med cytostatikabehandling vid cancersjukdom. För att besvara studiens syfte har sökning efter artiklar (n=17) genomförts i databaserna Blackwell Synergy samt Elin@Dalarna. Följande sökord har använts i olika kombinationer; cancer, patients, experience, nurse care, quality of life, scale, instrument, chemotherapy och care. Resultatet visade att cytostatikabehandlingen hade både positiv och negativ inverkan på patienternas livskvalitet. Livskvaliteten ökade då symtom lindrades.

The purpose of this thesis was to create a strategic/tactical road access plan. This was done by designing an analytical method which gives the road manager a template to create long-term road access plans. The analytical method will help to identify and appraise roads to be upgraded and give information when it is time for building new roads. The study method involved developing an analytical method. The method was comprised of five main parts: the harvest plan, analysis of the road network, transport costs, quality and storage costs and finally, identification of investment alternatives.

This study was carried out at the request of the Swedish forest company Sveaskog which is an important producer of logging residues (branches and tops) intended for energy production. The company wanted to increase the average dry content to 60 percent in their delivered logging residues. At the time when this study was initiated, the dry content in the chipped logging residues originating from the Bergslagen district was at 52 percent. The aim of the study was to find out how windrows of logging residues could be arranged in order to help obtain desired properties such as increased dry content. Sveaskog had developed a system for evaluation of windrows and a standardized form was utilized to describe different properties of the windrows.

This paper constitiutes graduate work at the Swedish University of Agriculture Science, the Department of Urban and Rural Development, Ultuna. The main objective of this work has been, in part, using the municipality of Runby as an example, to test different inventory and analysis methods directed towards a sociotopic usage perspective. A secondary objective has been, based on knowledge obtained from current research results concerning the usage of green areas, to transfer the analysis results to a proposal for a free space planning over Runby. People living in the countryside often have good access to nature as well as access to a garden of their own. In the city, however, there are considerably less people that have access to a private outdoor spaces so the parks become a type of public living room for all the inhabitants. Through the lack of private green spaces and through the anonymity of the city, an inviting atmosphere is created towards spending time in the park.

This work is about silage contaminated with slugs (Arion lusitanicus). The hypothesis was: Do slugs affect the nutritional value and hygiene quality of silage? During the winter season 2007/2008 silages were discarded in big amounts due to the contamination of slugs. Both the Swedish Farmer Association (LRF) and the National Veterinary Institute (SVA) received phone calls from farmers and animal owners about contaminated silage. The Swedish University of Agricultural Sciences (SLU) and SVA decided to initiate this project as a master thesis.

Ett växande område inom telekommunikationsbranschen är behovet av trådlös datakommunikation. Detta är en följd av att arbetskraften blir alltmer mobil. För de företag som vill vara med och konkurrera med sina produkter på marknaden, är det viktigt att utveckla kundanpassande produkter. Detta för att uppnå en ökad kundtillfredsställelse. Ökad kundtillfredsställelse kan företag förmå genom att undersöka potentiella kunders behov av produkten.

This study is about how changed light conditions induce dormancy in plants. It is divided in two parts. First a literature study where quantification of light, the concept dormancy, photoperiod and light quality are discussed. Second an experimental part, where the importance of light for sprouting capacity in root buds of perennial sow thistle (Sonchus arvensis L.) is investigated.In the science in how flowering in plants are induced the concepts short day/long day plants and light dominant/dark dominant are well-established. These concepts can also be applied to how light induce dormancy in plants.

This thesis deals with past and present political attitudes towards the Öresund bridge. It describes the decision making process which preceded the construction of the bridge, and has a short historical introduction to it. It then presents the attitudes towards the bridge of five different political parties, all represented by regional politicians. This empirical information was obtained through interviews with politicians and literature studies. The author then analyzes the empirical information with the help of the human ecological triangle developed by Steiner, and the center-periphery theories of Wallerstein and Persson.To conclude, the author describes what the central problem is in the case of the Öresund bridge from a human ecological perspective and analyzes the empirical data collected..

The aim of this thesis is to investigate how purchasingmanagers in bookshops and public librarians reason withregards to their selection of fiction literature. Nineinterviews have been conducted in this qualitative studymade in the spring of 2013; four librarians, four bookmerchants, as well as a market director of a major chain ofbookstores. Our focus has been particularly directed toascertaining what influence the cultural-political mission oflibraries have had on the process of selection, as well as theextent to which factors such as demand and quality play apart in both organizations. We have been interested inseeing how libraries and bookstores compare with regards tothese factors, because of obvious differences in their goalsand purposes. Librarians see both the benefits and flaws intheir way of working, as well as in the way in whichbookstores conduct their business, and vice versa, that theyare often successful in cooperating, like when arrangingvisits from authors etc.

In this undergraduate thesis you will venture on a journey through the land of democratic values and urban planning. My research question is stated as: whether or not urban planning can show effects on democratic values and whether or not the municipalities in Sweden takes these possible effects into account when planning their city centres. You will in my theory part of this thesis be able to read about different views on urban planning and on democracy. Famous authors like Robert D. Putnam and Richard Florida will be examined as well as other theorists on democracy and urban planning.

In today?s IT world where software is constructed in a rapid pace, testing has become a crucial area to master when testing has to be done at a greater speed. To still be able to handle the demands of high quality software, companies have to spend more resources on testing and introduce test automation. By automating test cases the testers can gain time which they can spend on doing more complex testing and thereby increase the quality of the software.In this thesis we have helped Extenda AB, who delivers systems to retail companies, to introduce test automation in one of their customer specific projects. This has been done using their own in-house ?capture/replay? tool ECP (Extenda Cashier Player).We have also derived a process that explains how Extenda can introduce test automation on other customer projects.

The competition amongst companies is getting tougher and the economic markets are getting even bigger with new products and businesses. One way for companies to differentiate themselves from the competitors is through packaging design. If the merchandise is to send a reliable and solid message to consumers, the attributes of the packaging must be consistent and uniform. If the different attributes are not coherent, the message loses credibility towards the consumer. Through the sent messages, the pack signals the products? expected quality and price.This paper includes two studies, in which the main objective is to discover and build understanding about Swedish consumers? perception of a product?s price depending on the pack?s design.

SCA has today almost 300 000 hectares of their forest land planted with lodgepole pine(Pinus contorta var. latifolia). Due to initial extensive planting in the 1970ies the area oflodgepole pine forests in the thinning age has grown rapidly from the end of the 1990ies.During the years 1996-2005 first commercial thinning of lodgepole pine at SCA took place.The goal of the hereby presented study was to investigate the growth and stability in thosefirstly-thinned lodgepole pine stands a few years after thinning. Furthermore, the objectivewas to investigate the relationship between stand stability and different stand parameters.Additionally, lodgepole pine stem quality was estimated.The study is mainly based on the data collected during an inventory project carried out atSCA in 2008. Altogether 91 lodgepole pine stands in northern Sweden were measured afterthe first thinning.

Biogas is a renewable fuel that can be extracted from anaerobic digestion of many differentsubstrates, for example biological household waste. An alternative handling of the waste is tomix it with other wastes and incinerate it in a combined heat and power (CHP) plant. Thisstudy uses life cycle assessment to investigate which type of waste handling that is betterfrom an environmental point of view, anaerobic digestion with biogas production orincineration. The results are based on a case study of a biogas production plant owned by thecompany Ragn-Sells in Vänersborg. The alternative is incineration at a CHP plant inGothenburg.