This essay started with a describing of Vision2020 that aims to get incoming tourism doubled and to make global travellers choose Sweden as their destination at the first place. Furthermore, we discuss those 12 priority markets that a Swedish leading communications company in the tourism Visit Sweden puts effort and promotes. Poland was not on the list of the selected countries. With our research we aim to show that the Polish market has potential. Compelling factors point to that Sweden and Poland are neighbour countries with good transport connections and, not least, that the countries have long historical relationships with each other.

The Internet is a constant source of information about the world and has contributed to the globalization of texts and pictures. A part in the tourists process of consumption involves looking at pictures and read about places that create an image of places that they have never been to. Websites are therefore important as a first impression and it is here that places are being represented. Places are created on the Internet and the Australian outback is an example of this. The study is interesting because it can be used to understand the relationship between people and places.

  Purpose/Aim: To achieve a deeper knowledge and better understanding of how Hillary Clinton and Barack Obama use rhetoric figures and body language to convince the people that they are the individual who should be elected as the democratic nominee and if and in which way Internets characteristics take practical expressions in the supply of videos on YouTube and Barack Obamas and Hillary Clintons official websites.Material/Method: Quantitative content analysisMain results: Hillary Clintons and Barack Obamas ability to spread out exactly the information they want on their official websites takes expression in form of videos with only positive information. Hillary Clinton and Barack Obama try to create a form of advertising on their official websites through the publication of these videos. Internets special characteristics are highly visible and realized in the videos on YouTube. Users are very active which take expressions in creative creations of videos. On YouTube there also exists negative information about Hillary Clinton and Barack Obama.

In 2001 the World Health Organization (WHO) issued a revised global recommendation for exclusive breastfeeding for a child ´s first six months. The aim of this study was to investigate what information parents receiving from the Child Health Care about introduction of solids to breastfed infants and if they follow the recommendation. A further aim is to document reasons for introduction of solids at the selected time and describe what food parents start with.The method has a descriptive and a qualitative design. Users of several Swedish parenting websites were asked to participate in the study. A total of 27 users completed the anonymous open-ended questions posted on the websites.

The aim of this essay is to examine three separate Swedish public libraries and their respective websites on the grounds of the usability sciences. I firstly had to summarize the main properties of the usability-field in order to gain an extended knowledge of its purposes and possible usage for today?s library systems. I was then able to apply the extended knowledge in the examination of the three library websites and the purpose of determining whether or not they were designed according to the standards set by the usability-sciences.Usability is a rather new science that deals with the dissection and examination of computer-based systems, in order to find the key components that make systems user-friendlier. With user needs being the main focus of its research, usability tries to meet all the different needs of the modern user and construct systems that are less system-centered and more user-centered.

In this paper I present a website on the Internet. The EuropeanLinkTreasury ELT is a resource to Swedish children between 10 and 15 years of age. I am looking at this resource from a gender point of view. I want to see if ELT has thought of this perspective. Are there as many websites for girls as there are for boys? I want to see if the text is separated between gender.

This is a qualitative case study about tourists and boat migrants in movement to and in place on the Canary Islands, Spain. The aim is to study how these two groups of guests are treated differently, either as guests or strangers, based on how they move, illegally or legally, where they come from and where they have rights to go. To analyze the case I use theories of how differences in ethnicity, culture and religion etc. are created and recreated in society in interactions among humans and in the politics - the politics of difference. The politics of difference creates and recreates categories of mobility such as tourists and boat migrants.

This thesis aims to show the positive effects of marketing by studying whether the regulation on direct marketing to consumers of prescription drugs today prevents to consumers accurate information and better health, and how consumers relate to the possible legalization of increased marketing through controlled and information audited webpages. Methods used in this research are qualitative method, quantitative method, documents and websites studies. The thesis fulfills the purpose as it shows the potential positive effects of an expanded marketing through pre-approved websites. It also shows a demand from the consumers' side and a need for increased awareness for more empowerment over their own health.

Websites are often developed by small businesses, organizations or individuals which may lead to that the testing gets left behind; the focus is on getting a finished product that can be deployed as quickly and as cheaply as possible.Functional testing is important also for websites and a variety of aids exist. With the right tools and methods the development work is facilitated, and it leads to products with fewer faults.This report shows in the form of a case study how an appropriate tool for functional testing can be selected and how it can be used within development of a website. An analysis of the tools available is reported and JSystem is selected as the most appropriate for this case.It turned out that JSystem could not be used fully as intended in terms of deployment, but a well-functioning alternative solution was developed.A number of test cases were created without any unsolvable problems and JSystem performed well. In JSystem test cases in Java are created in Java, which gives a high flexibility..

Stockholm is considered as a tourist destination which has a lot of offers to attract tourists and if it utilizes it water better it can give a wonderful and unique experiences and cold baths may become an image to it.The aim of this study is to shed light on the open-air swimming-baths and shores of Stockholm. Also how to use this advantage as it?s a city based on many islands, the purest water in Europe and this makes Stockholm as a destination a very attractive place for tourism. For a better understanding of our study, we have studied the quality and quantity to see how people began to exploit open-air swimming-baths throughout history everywhere in Europe and specifically of Stockholm city sea shore. We did a study on the history traditions of open-air swimming-baths and how it can be a tourist attraction through books and interviews, scientific articles and our personal observation, so that we can analyze how to develop sustainable tourism in the future and how Stockholm city can make development of opportunities for the future.

This thesis aims to show the positive effects of marketing by studying whether the regulation on direct marketing to consumers of prescription drugs today prevents to consumers accurate information and better health, and how consumers relate to the possible legalization of increased marketing through controlled and information audited webpages. Methods used in this research are qualitative method, quantitative method, documents and websites studies. The thesis fulfills the purpose as it shows the potential positive effects of an expanded marketing through pre-approved websites. It also shows a demand from the consumers' side and a need for increased awareness for more empowerment over their own health.

The purpose of this study is to examine sex/gender relations amongst staff in public libraries who have taken part in projects related to information technology. This is done through e-mail surveys and telephone interviews with staff who have participated in the development of the two library websites Mina bibliotek and Biblioteket.se regarding their experiences. The theoretical basis for the analysis is two gender theoretical perspectives with reference to technology. The first perspective is represented by Yvonne Hirdman?s theory concerning the gender system, in which women and men are kept apart and in which there is always a hierarchy where men are higher up, and Hanna Westberg-Wohlgemuth?s theory concerning sex marking of job-tasks.

The purpose of this study is to investigate how Swedish insurance companies communicate corporal social responsibility (CSR). We used two methods for approaching the purpose. At first we approached a quantitative content analysis to investigate in which ways the companies communicated on their websites. In the second part of the study we used qualitative textual analysis to study two companies sustainable reports. The theoretical framework of the study is based on theories of CSR and how to communicate it.

Market capitalism sets the conditions for how the world is conceived, experienced and organized at various spatial scales (global to local). Currently, competitiveness, entrepreneurship and economic growth are key values that shape how the world is conceived, experienced and organized. Discourses of place marketing, place branding, and the construction of places as (economic) products, are part and parcel of the heightened commodification of space. Tourism has been a major factor in the commodification of place and space. More often than not, tourism has been seen as a possibility for peripheral places, in their struggle finding new ways towards development.

Because of the mass tourism industry that exploits sensitive locations all over our planet a new kind of tourism came into focus in the 1980?s. This new form of tourism was named ecotourism, and as the name reveals ecotourism deals with low-impact travel. Today, all sorts of places can be gazed upon in a flick of a switch; all you need is a television set. It is well known that destination marketing successfully uses visual media as a tool to sell trips to potential tourists.