Marknadsföring av läkemedel-Skulle internetmarknadsföring av receptbelagt läkemedel direkt till konsument understödja bättre hälsa?
FöretagsekonomiBusiness administration - marketingFörhandsgodkända sidorDtcKonsumenterMarknadsföringErektil dysfunktionLäkemedelsindustri
This thesis aims to show the positive effects of marketing by studying whether
the regulation on direct marketing to consumers of prescription drugs today
prevents to consumers accurate information and better health, and how consumers
relate to the possible legalization of increased marketing through controlled
and information audited webpages.
Methods used in this research are qualitative method, quantitative method,
documents and websites studies.
The thesis fulfills the purpose as it shows the potential positive effects of
an expanded marketing through pre-approved websites. It also shows a demand
from the consumers' side and a need for increased awareness for more
empowerment over their own health