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3506 Uppsatser om Tourism target groups - Sida 27 av 234
100 ?r av tradition - kaktusgrupper: en kunskapssammanst?llning av ett bortgl?mt kulturarv
This bachelor?s thesis is a study that examines cactus groups in Sweden from a heritage conservation
perspective. Through interviews and an analysis of both historical and modern literature, the research
explores why cactus groups became popular and what is required to preserve those still in existence
today. A recurring challenge has been the lack of comprehensive source material, leaving some
questions open for further research. The study focuses on four cities?Norrk?ping, Skellefte?,
Varberg, and V?xj??that have maintained their cactus groups for nearly a century.
Food consumption of Middle Easterners in Sweden
This paper gives the reader an opportunity to explore new grounds regarding a relatively new field that has opened in Sweden. The result is based on an explorative research conducted by us, with starting point whether immigrants, consisting of Middle Eastern ones, can be seen as an attractive target group for big grocery shops. In order to understand whether they are attractive to target, we need to grasp underlying factors such as our research question: ?What are the habits of Middle Eastern consumers regarding food that marketers from Sweden can target?? To do so we were forced to investigate what kind of lifestyle an immigrant from the Middle East has, since the immigrant?s lifestyle influences what sort of food he/she will consume. When investigating the lifestyle we were able to concentrate on certain areas that we saw had a clear relation in influencing immigrants? food choices, such as religion, acculturation and so forth.
Ökad användning av biodrivmedel i vägtransportsektorn : en styrmedelsanalys
The Swedish road transport sector relies almost completely on fossil fuels. In 2007, as much as 96 percent of the total sales of fuels was made up of petrol and diesel, while at the same time the share of total emissions of greenhouse gases in Sweden that came from road transports amounted to close to 30 per cent. Sweden is by no means worse off than any other European country in these respects. In order to address the questions of high oil dependence and CO2 emissions the European Commission has proposed a reinforcement of the legislative framework, with a 10 percent minimum for the market share of biofuels in 2020. Furthermore, the proposed target is binding for the member states, unlike the current voluntary target of 5.75 percent by 2010.
More than doubling the usage of biofuels in only a bit more than a decade will most likely not be possible without policy interventions.
Utformning av webbportal för tjänstlediga medarbetare vid Volvo Cars Engine och utexaminerade elever från Volvogymnasiet
This report describes the development of a web site for co-workers on leave of absence at Volvo Cars Engine AB and graduated students at Volvo Upper Secondary School in Skövde. The aim of the web site is to be a complement to existing communication channels in the promotion of the contact between the target group and the company. The work was divided into two parts; the first consisting of a preliminary study used to identify the information which the target group finds absent in their absence from their place of work/school, and the second part consisting of the development of a proposition of content layout and web site design. The finished proposition was presented along with a couple of alternatives for the technical implementation. The information department at Volvo Cars Engine AB in consultation with Volvo Cars IT will carry on the implementation, administration and further development of the proposed solutions..
Positionering av industriella tjänster
This thesis aims to investigate the positioning concept of industrial services. We chose to identify the reasons why positioning is used as well as to describe the positioning process. The research strategy chosen for this thesis was a case study of a consultancy firm Benima AB. This firm was chosen due to the fact that a new positioning concept during the latest year hade been implemented and therefore seemed like a good choice for our study. Of the six available theoretical reasons for positioning, we found that Benima AB had two of them: namely change in target market or their needs and demands and renewed company identity/personality.
Ett samverkansprojekt mellan socialtjänst och psykiatri kring personer med psykiska funktionshinder och missbruksproblem
This study focuses on a cooperation (collaboration) project between municipalities social services and the regions psychiatric care. They will capture a client / patient group that often risks falling between the chairs, persons with a psychic disorder and a problem of substance abuse. The purpose of the study was to study the projects cooperation on its organizational level. The central questions of issue were: What is cooperation in the project? What view do the professionals have of the projects cooperation, and partly have on members of the client group persons with a psychic disorder and a problem of substance abuse? The study was implemented through participating observations on three meetings with the govern group, the project group and the POS-team and interviews with two representatives from each principal.
Utvärdering av den svenska cykelhjälmslagen för barn under 15 år : Analys av nationella trender i cykelrelaterade huvudskador mellan 1998-2011
Introduction: In January 2005, a nationwide mandatory bicycle helmet law for children under the age of 15 was introduced in Sweden. In the current study, the effect of this law was evaluated by analyzing national trends in hospital admissions due to bicycle-related head injuries during the period 1998-2011.Methods: An interrupted time-series design with segmented regression analysis was used to evaluate the intervention effect on head injuries as a percentage of all injuries (%HI) among cyclists in age- and sex-specific groups. Effect was measured as a change in level and/or slope of the trend at the time of legislation.Results: A total of 35261 cyclists (0-54 years) were hospitalized due to a bicycle injury during the study period. Linear regression analyses of the entire study period (not segmented) showed significant year-to-year decreases in the %HI of 1.3-1.7% in all age and sex-specific groups (p < .0001). Results from the segmented regression analysis showed that, at the time of legislation, a significant drop in level occurred among males under 15 years (-4.5% [95% CI: -7.7% to -1.3%], p = .01) and a significant change in slope occurred among females aged 30-54 years (-1.6% [95% CI: -2.9% to -0.2%], p = .025).Conclusions: The law seems to have had an effect on males in the target population (<15 years).
Upplevelsen av att delta i stödgrupp : Barn och ungdomar med en psykiskt sjuk förälder
The aim of this undergraduate thesis was to study the experience of participation in support groups for children of mentally ill parents. The research questions dealt with how the children and the adolescents talked about the knowledge, that they believed having assimilated in the support groups. The knowledge concerned mental illness and the possible impact on children when having mentally ill parents. The research questions also dealt with how the children and the adolescents talked about the meaning of being in a group. Qualitative semi structured interviews were used in order to capture the respondents? subjective experiences.
Bryggarsalen : Underlag för kommande marknadsföringsinsatser
The purpose of this study is to identify the points-of-difference that should form the basis for Bryggarsalen?s future marketing efforts. Bryggarsalen is a newly established conference business in Stockholm. To be able to identify these points-of-difference, Bryggarsalen?s marketing problems have been studied from the resource-based view, claiming that the source of sustained competitive advantage derive from a firm?s unique bundle of resources.
Att driva etablerad Buddhistisk och Muslimsk verskamhet i Karlstad kommun : De verksammas uppfattning om möjligheter och svårigheter som religiös i Karlstad
I wanted to focus this essay on the operative?s perspective of running religious organizations in the city of Karlstad and to see positive and negative aspects of their day-to-day life working with their organization, following up with a comparison of the difference and the similarities between those groups. After delimitating which groups I was going to examine, I implemented a qualitative study of four people, from two different religious groups, whom I performed interviews with. My method of performing these interviews and understanding the perspective of the informants, I had a semi structured interview guide along with a recent study that was opting for similar conclusions, only in a different county and with different input perspective. The result of my study showed a difference in establishment of their region but with a lot of similarities in problems with their religious and structural premises.
Genusmarkering av återgivet tal: Förutsägbarhet av förändringar vid litterär översättning från svenska till japanska
This thesis endavours to examine whether differences between original and translation in literary translation are systematic and predictable by studying a Swedish detective novel and its Japanese translation. The domain of the novel chosen for analysis is the reported speech (i.e. dialog).Translation Studies suggests that knowledge of the literary norms of the Target Language of the translation and of the status of translations in the Target Language's literary system, enables one to predict if and what differences between original and translation will appear.A survey of the scholarly literature concerning literary norms in the Japanese system and the status of translation within said system was performed and the following hypotheses were postulated: 1. Given sufficient knowledge of the norms of the Target Language's literary system and the status of translations within said system, the nature of differences between original and translation can be predicted. 2.
Värdering av varumärkesstarka företag i samband med uppköp: - en empirisk studie av fem svenska företagsförvärv
The aim of this thesis is to investigate how a valuation of a company preceding an acquisition can be affected by the fact that a strong brand is attached to the target company. Techniques to value a company and theories of brands are well developed, but the link between them is partially missing even though the needs to value brands have increased. A case study of five Swedish acquisitions is conducted to identify possible complicating and simplifying factors and how these are handled in the context of a valuation of an acquired company with a strong brand. Important findings are that a decreased volatility of future earnings can lead to more accurate prognoses and valuations due to the existence of a strong brand. A strong brand can, on the other hand, also make the valuation of the target company more difficult due to the fact that it is a subjective asset which increases the overall risk of the company.
Facebook, E-post, SMS & Mobiltelefoni : en explorativ studie om hur unga vuxna upplever den ständiga tillgängligheten
Purpose/Aim: In the information and communication technology society (ICT) we live in today it is easy to feel that we are constantly expected to be available. The daily contact with the Internet and the use of cell phones has changed our way to communicate. With this in mind in combination with the increased stress among young adults my aim is to investigate how young adults, aged 23-26 years, experience to be constantly connected and available through the Internet and the cell phone. What are their opinions, attitudes and feelings about what this entails in their lives?Material/Method: The essay is based on four focus group interviews with sixteen students from Uppsala University aged 23-26, two groups consisting of women and two groups consisting of men.
Färg och ljus ur ett upplevelseperspektiv
Färg och ljus används som upplevelsegeneratorernyckelord: upplevelse, färg och ljus.
"Det är ju här allting händer liksom" : En intervjustudie om killars och tjejers syn på skolan?
AbstractThis examination project studies two groups of students, who are in the last year of the mandatory school attendance in Sweden (15 years old and in school year nine), their views and thoughts about the Swedish school. The purpose of this study is to examine how the students in the study thinks about the role that the Swedish school have, and should have in the society, and how, and if the fostering mission that the Swedish school have, has any implication on the student?s opinions. I have also studied if the student?s trusts the Swedish school.I have made my study on interviews with two groups of students, one with four boys and one with four girls.