AbstractThe tourism industry has evolved to a vital factor for destination development in rural areas. This study aims to see how the tourism industry can be seen as an opportunity for development in rural areas. To be able to develop, rural areas have to be restructured and this study presents the restructuring problems that rural areas usually face and how developing tourism can be seen as a solution to these problems. Five destinations of rural character have been investigated in this study in order to see how these restructuring problems are expressed and addressed through tourism. A key example has been used to provide a clearer image of how these problems and tourism are related to each other and how their interaction can create a positive development for rural areas in Sweden..

Movie and literary tourism is a genre that has been recognized around the world for a long time but that has only recently got a grip on Sweden. More and more famous books are being cinematized and because of the success of these movies we can now walk in the traces of Wallander as well as the Millenniummovies.The focus of this study is mainly about the tourists? motivation when it comes to this form of tourism and the purpose is to try understand what needs come in to play when a movie and literary tourism attraction is chosen. The study objects are two movie and literary walks which are based on books and movies with a fictitious storyline.The performed research was based on a multiple strategy with the qualitative method - consisting of respondent and informant interviews - in focus and the quantitative investigation - in the form of an one-page questionnaire - more as a complement.On the basis of the most fundamental theory of motivation in general (Maslow, 1970) and the tourism research?s more specific travel motivation theory (Pearce, 2005), the conditions for movie and literature as sorts of tourism have been made clear.

The purpose of this dissertation is to describe and analyse the effects of tourism in developing countries and the attitudes and working methods of Swedish tour operators towards sustainable tourism. We have chosen to use a qualitative research according to a hermeneutical view. We have carried through in-depth interviews with eight tour operators. The theories have been divided into the effects of tourism and sustainable tourism goals which have social, economic and environmental starting points. The empiricism describes the work and activities of the tour operators and compiles the interview material divided into attitudes on tourism effects and responsibilities.

Tourism has been an expanding market since the first travel agency started in the middle of the 18?Th century, and today it is a global industry, with intensified competition and high demands from the customers. Product development is therefore one of the most important aspects for successful companies, and scientists also agree that the first stages in product development are the most critical. This essay is focusing on those stages, regarding product development on travel agencies, and the research question is as follows: How are new tourism destinations developed and what is the difference in working process between small and big travel agencies? The empirical research consists of qualitative semi-structured interviews with two big and two small travel agencies.

Syftet med uppsatsen är att få en djupare förståelse för kvalitetmätningsverktyg Mystery Shopping, belysa möjligheten att tillämpa verktyget inom delar av den svenska turismnäringen samt genom att presentera ett nytt begrepp, skapa underlag för ett nytt forskningsfält som avser Mystery Tourism.En mystery tourist kan undersöka och utvärdera en eller flera av turismproduktens moment vid samma besök/resa. Mystery Tourism kan vidare betraktas som ett verktyg för att undersöka helhetsupplevelsen i relation till servicekvalitet och därigenom kundnöjdhet..

Dark Tourism is a relatively new concept, but as a phenomenon it has existed for centuries in the form of pilgrimages and gladiator games. The term includes visits to places associated with death and disaster, and has in more recent years become a highlighted tourist niche. This paper addresses the phenomenon of Dark Tourism and the reasons behind a visit to such an attraction. To find out the motive behind people's visits, interviews were conducted with respondents who have previously visited one or more Dark Tourism sites. A total of 32 people were interviewed about what influenced them to go to such a macabre place.

Because of the mass tourism industry that exploits sensitive locations all over our planet a new kind of tourism came into focus in the 1980?s. This new form of tourism was named ecotourism, and as the name reveals ecotourism deals with low-impact travel. Today, all sorts of places can be gazed upon in a flick of a switch; all you need is a television set. It is well known that destination marketing successfully uses visual media as a tool to sell trips to potential tourists.

Because of the increasing numbers of international tourist arrivals each year it is essential that tourist operators are aware of the impacts that tourism generate. Tourism affects the world in an environmental, social and economic way, positive but also in a negative way. To travel responsible and sustainable is therefore important, and operators have a responsibility in this subject.Because of this I wanted to look at how Swedish tourist operators manage responsible tourism, together with what amount of information their customers receive about this. To be able to study how operators work with this I conducted three interviews via email. The tourist operators were of different sizes and specializations to receive a more extensive result.

The aim of this study was to describe and analyze the participation of immigrant organizations to the partnerships in the Equal program in Sweden. The focus of the study was on the significance of the participation for the organizations and its impact on them. The point of view of the participant organizations has been object of study through interviews with the persons who, on behalf of the organizations, have been in charge for the work with Equal. Interviews have been conducted with people representing 10 of the 21 immigrant organizations that have been identified among the Swedish Equal partners. Many organizations have experienced that the participation has strengthen the awareness of target groups about their needs and their possibilities.

Denna studie har som syfte till att undersöka två dagstidningars och tre resetidningars framställning av Dark Tourism samt ta reda på vilka skillnader och likheter framställningarna har. Målet är även att finna en djupgående uppfattning av Dark Tourism och de olika perspektiven och gemensamma dragen som finns i artiklarna. Det empiriska materialet består av 25 artiklar varav 15 stycken kommer från dagstidningar och 10 stycken kommer ifrån resetidningar. En kritisk diskursanalys har tillämpats som metod i denna studie och resultaten visar att två olika diskurser, varav den ena är melankolisk och den andra är sangvinisk, präglar tidningsgenrerna. Det framgår även att diskurserna som råder i tidningarna kan ha en stor påverkan på människors uppfattning av fenomenet Dark Tourism..

Tourism and Hospitality Management.

The aim of this study is to investigate a specific form of Special Interest Tourism (SIT), namely health- and fitnesstravels. This kind of travelling is studied from a Swedish perspective and includes aspects like gender and age in active tourism. It also includes which travel motivations that lies beyond the choice of an active vacation.The study is based on a survey that was sent in an e-mail to the health tourism company InShapeTravel´s customers. The answers to the survey has been analyzed and related to earlier research about active tourism.The result shows that more women than men participate in the kind of healthy travels that InShapeTravel offers. A majority of the respondents are between 41-60 years old and the most common travel motivation was ?Better physic/psychic wellbeing?. .

The aim of our study has been to see how DIK-forum represents the occupational groups that are represented in the frames of the trade journal. We have, to find out the phenomenon, done a content analysis by looking into 18 numbers of DIK-forum from year 2006 and 2007. The 18 strategically chosen journals was enough to give us a statistic result that we later on could generalize over those two years of DIK-forum. Totally there were 818 articles, news items and vacant advertisements that made the central point of this study. By these materials have we studied the representation of the occupational groups to find out if there were any over- and/or under represented groups, and also if the publications of the material were directed to the students or to the occupational groups in these trade journals.In our study the results shows that the trade journal DIK-forum does not represent all the occupational groups at the same level.

The aim of this study is to obtain a better understanding of what factors affect the motivation for visiting Dark Tourism sites and the way that these sites are regarded. By providing such an insight this study contributes to a greater understanding of Dark Tourism.  In order to find answers to our questions, we interviewed several representatives at different sites and also carried out observations at three Dark Tourism attractions to reach a better understanding of the visors? motivations for visiting this kind of tourist attractions. In our study we have concluded that people have become increasingly interested in visiting such Dark Tourism sites even though these may seem scary or uncomfortable. Our research has helped us to find answers to the questions that we asked and we have concluded that people have become more curious and want to know more about terrible events and why they took place..

Background: The fast growing tourism industry increases the need for new destinations to meet the markets demand. Because of this, destination development becomes a part of tourism development and it can therefore be interesting and relevant to study this phenomenon. It requires consciousness about the destination?s conditions and to what extent tourism can be developed. The study of these conditions can be useful as they are fundamental for future tourism development at a destination.Purpose: The purpose of this study is to describe and analyze which conditions and characteristics a place should have to become an attractive destination.Methodology: This study has been executed from a positivistic point of view and a quantitative approach.