Ansvarsfull turism
Svenska researrangörers arbete med ansvarsfull turism
Because of the increasing numbers of international tourist arrivals each year it is essential that tourist operators are aware of the impacts that tourism generate. Tourism affects the world in an environmental, social and economic way, positive but also in a negative way. To travel responsible and sustainable is therefore important, and operators have a responsibility in this subject.Because of this I wanted to look at how Swedish tourist operators manage responsible tourism, together with what amount of information their customers receive about this. To be able to study how operators work with this I conducted three interviews via email. The tourist operators were of different sizes and specializations to receive a more extensive result. The answers were analyzed with thematic analysis to see what patterns and themes that could be found. The result shows that Swedish tourist operators are aware of the negative impacts that tourism generates and that they are trying to minimize these effects. They work in different ways with environmental, social and economic problems at destinations and within the company. Their customers are given information about responsible tourism in different amounts and ways, for example through emails and hotel meetings.Keywords: Responsible tourism, sustainable tourism, responsible tourism management, corporate social responsibility, tourist operator