In this thesis the survival and development of a yearly recurring event will be examined. The purpose of this work is to examine how the festival Stockholm Pride has developed and to find out what underlying factors and conditions that lays behind the development. Also being examined is how the event affects Stockholm city?s tourism industry. To be able to fulfill the purpose of the thesis a qualitative research has been used and two persons with allot of knowledge about Stockholm Pride and Stockholm?s tourism industry has been interviewed.

The focus of this essay is set on a number of processes that affect the challenges of the tourist trade, to be more precise ? an analysis of the attitudes towards tourism and sustainability within this line of business ? from an ethical and moral as well as social view. These issues are examined with reference to the concept of CSR (Corporate Social Responsibility). Thus, acquaintance with theories of social constructivism, post colonialism, globalisation and global civil society is essential in order to understand the analysed material. The essay is mainly based on the outcome of qualitative interviews with various kinds of persons working with CSR related questions.

Many jobs in rural areas have historically been linked to the agricultural sector. The restructuring that has been implemented in agriculture has resulted in a significant reduction in the number of jobs in rural areas. A consequence of this is that many people have moved to cities to earn a living. To maintain a living countryside in Sweden, it is therefore essential to create alternative livehoods in rural areas. An industry that can have a major impact in the future is rural tourism.

Syftet med denna uppsats är att undersöka fenomenet shoppingturism. Skribenterna valde att utifrån sex stycken kvalitativa intervjuer kartlägga de faktorer som bidrar till att resenärer åker på en shoppingresa. Därutöver undersökte skribenterna även om shoppingturism kan kopplas samman med upplevelseturism samt om respondenterna anser att shoppingresandet kan ha någon påverkan på en destination. Metoden som skribenterna har använt sig av är en kvalitativ intervjustudie där intervjumanualen var halvstrukturerad. För att tolka de resultat som framkommit under samtliga intervjuer har skribenterna använt sig av tidigare forskning samt diverse teoretiska analysverktyg.

Syftet med uppsatsen är att formulera en utvecklingsstrategi för Piteå med målet att bli en framgångsrik skridskodestination. Frågeställningen blir således, hur kan Piteå bli en framgångsrik skridskodestination? Vi använde oss av en kvalitativ metod och för att samla material så utförde vi fem stycken intervjuer och bearbetade relevant litteratur kring destinationsutveckling. Vi arbetade efter en abduktiv ansats som står för en arbetsprocess som går från verklighet till teori, till verklighet och till teori igen genom att pröva formulerade teorier i verkligheten. Resultatet analyserades med förförståelse kring upplevelseproduktion och -ekonomi och vi kom fram till slutsatsen att en utvecklingsstrategi för att utveckla Piteå som skridskodestination bör innehålla arbetssätt för att; ?Arbeta med destinationsutvecklingen på en kommunal nivå ?Utföra- och tillämpa en riskanalys och en beredskapsplan ?Bibehålla en ekonomiskt, social och miljömässigt hållbar destination ?Skapa en image för Piteå som vinterdestination ?Erbjuda evenemang av god upplevelsekvalitet Vi har kommit fram till att Piteå har stora möjligheter att bli en framgångsrik skridskodestination, för att åstadkomma detta krävs det att lokalbefolkning, kommun och näringsliv samverkar inom destinationen Piteå mot ett gemensamt mål.

A range of public health and animal welfare problems has been shown to be associated with free-roaming dogs. With a high density of free-roaming dogs and with a major tourism industry, Samoan tourists are likely to be influenced by the presence of the dogs. The tourists are mainly from the Oceanic region; with New Zealand and Australia as the biggest contributors. The aim of this study was to examine the potential impacts of dogs on visitors to Samoa. A questionnaire was handed out to 281 visitors all over Samoa, collecting opinions and information on visitors? experiences and behaviour regarding the Samoan dogs.

The purpose of this essay is to investigate if signage for tourists in Stockholm is enough to easily find your way to attractions and public modes of transport and how the city works with the issue. Triangulation was chosen for the essay, that is, a mix of qualitative and quantitative methods. A survey of 100 tourists was carried out in the Old town of Stockholm and interviews were made with stakeholders in the tourism industry and signage policy in Stockholm. The survey showed that most of the tourists found it easy to find their way in Stockholm and that they were content with the signage. Few of the tourists thought it was difficult to find their way in Stockholm.

Frölunda-Aspvik Säteri, a company just outside Stockholm within the agriculture and forestry sector, has developed a business idea around countryside tourism as a complement to their existing business. The idea is to offer a high quality and functional way of living in small cottages surrounded by beautiful nature and landscape of cultural importance. There will also be a range of additional activities available such as hunting, canoeing, cycling etc. The project should be done with minimum impact on the surrounding environment and the importance of the ecological system should be at the forefront of all business decisions. At present the company wants to have a better understanding of what the future trends are within tourism, how its business idea fits in with future trends within tourism and how to stay competitive.The purpose of this research paper is to identify the social driving forces that have an impact on people?s lifestyle and choice of holiday destination in the future, and present how these factors affect the travel industry.

This essay will examine the visitors' view of destination South Djurgården and the impact that tourism provides in them. South Djurgården belongs to Stockholm where the boundary between the southern and northern Djurgården is Djurgårdsbrunnsviken and Djurgårdsbrunnskanalen. The reason we chose South Djurgården is because the biggest and famous attractions of Stockholm are there. In this essay we have used a combination of qualitative and quantitative methods. We conducted the survey through questionnaires and deep interviews.

Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

This comparative study deals with male and female subjects during their visit to Stockholm. The aim was to find out if there were any general differences in travel motives between the sexes. Travel motive and motivation in tourism is a topic that has long been studied. With the help of various motivation theories and theories about how motives for travelling are created, we conducted a survey of tourists in Stockholm and then compared their travel motives. The results gave similar answers to what we had expected regarding gender differences.

The aim of this study was to examine consumers and producers view on beverages and it?s meaning for Skåne (a region in southern Sweden) and how to create a strong culinary region using beverages. It gets more common to connect food and tourism, where food and beverages can be used to attract visitors. The research methods used were qualitative and quantitative and the data was collected by survey and semi-structured interviews. The respondents weren?t aware of current beverage projects in the region.

Destination branding is becoming increasingly acknowledged by regions working with tourism. Underlying is the fragmented web of actors in the supply chain of which the tourism product consists of. The main purpose of our thesis was, from a management perspective, to gain an understanding and describing how a network and the actors within it can build a consistent brand. We therefore chose to make a case study research on The Kingdom of Chrystal, or Glasriket, which is one of the most famous tourist destinations in Sweden. Our research is based on theoretical and empirical data.

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Corporate Social Responsibility (CSR) has recently become increasingly important for companies to integrate into their ongoing work. CSR is about social, environmental- and financial responsibilities. The tourism industry often involves large impacts especially on environmental and social factors, which is why CSR-work plays an important role according to previous studies. One trend that has increased among consumers in the tourism industry during recent years is to travel to the lowest possible price. It has for example become increasingly common to book airfare by budget airlines.