Viral marketing is a marketing tool that is becoming more common in the marketing industry. As people spend more time on the internet via their smartphones, tablets and computers marketers try to find new ways to reach out and connect with consumers. Succeeding with a viral spread is not easy; it's several factors that are important. Viral marketing encourages consumers to recommend and talk about product-related information with each other. So, what should a viral campaign or message contain in order to create this interest among us consumers? There are few empirical studies done in this subject which makes this kind of uncharted territory.

HIV är ett virus som är utspritt över hela världen. Resultatet av detta innebär att sjuksköterskor överallt kommer att möta HIV-positiva patienter. Syftet med denna litteraturstudie var att beskriva sjuksköterskors attityder till att arbeta med HIV-positiva patienter, samt utforska eventuella skillnader mellan länder. Metoden som valdes var en deskriptiv litteraturstudie baserad på vetenskapliga artiklar och utarbetades enligt Goodmans sju steg. Funna resultat gav olika teman: attityder, kunskap, erfarenheter, rädsla samt bemötandet av patienter.

This report is the result of a sub-project of a larger project to create a platform formathematical education. The sub-project focuses on authentication with associ-ated security, where security is emphasized. The project environment is Java EE 6where GlassFish 4.0 acts as the server. The project has been divided into threeparts; password encryption, Java EE authentication and brute force attack. Thepassword encryption part focuses on examining different hash functions executionspeed, the result shows that none of the examined hash algorithms is suitable fordirect use.

AbstractThe aim of this study is to investigate how a picture book for children is transformed into an easy-to-read version for children who have just started reading. I examine two versions of Emil of Lönneberga. One of the books is the orginal picture book of Emil in Lönneberga and was written by Astrid Lindgren (1963), while the other is an easy-toreadversion of the book, as adapted by the author Helena Renvall (1977). I have conducted a comparative study as a text and picture analysis of the material, with the focus on the adaptation of the original story. The adaptation in this case is a revision intended to make the story easier to read and more accessible to today?s children.

In this project the author made an attempt to, in a short film, visualizean experience of the organic materials that our bodies consist ofand what becomes of it when we die. The intention was to dissect thismatter, break it down to see it in a simpler form and to explore ourrelationship to it, being part of a constant exchange between organicmaterials and having so much power over the environment and otherliving animals. At the very start, the idea was to deal with the relationshipdifferent people have with their bodies. Later in the process, a decisionwas made that the product would be communicating the author?sown experiences of the body materials after studying it and trying torecreate fragments and feelings of them.

The aim of this study is to investigate how five boys in grade 3 of compulsory school structure and use language when they write narrative texts retelling and assessing personally experienced events. This is studied by interpreting how the boys use genre steps that are typical of the structure of personal narrative texts and by detecting and naming different linguistic features in the texts. The material in the study consists of five boys?personal reports and the method, which is based on the theories of genre pedagogy (see Johansson & Sandell Ring 2012:28ff, 223f), comes from systemic functional linguistics. A central finding of the study is that the boys structure their texts in varying combinations of genre steps which commonly occur in texts of a narrative kind.

I takt med tilltagande kommersialisering av ta?vlingsidrott har sponsorinta?kter o?kat markant. Inom idrotten tennis a?r det vanligt att tennisproffs tar hja?lp av en sportagent sa? att de sja?lva inte beho?ver handskas med de ekonomiska aspekterna. Det finns dock en risk att agentens tillva?gaga?ngssa?tt fo?r att fa? sponsorinta?kter, genom till exempel marknadsfo?ring och associationer, tra?nger ut spelarens inre motivation.

The gas turbines in the Swedish secondary reserve are reaching the end of their technical lifetime, hence alternative solutions need to be considered. One of the solutions thought to have the greatest potential is the use of so called consumptionreduction. By entering contracts with large consumers, agreements are made to reduce consumption in the event of major disturbances in the power system and thus being used as a secondary reserve. This thesis investigates the feasibility of consumption reduction as part of the secondary reserve. This has been achieved by developing a requirement specification for the disturbance reserve and by studying the technical and economic potential for consumption reduction among a range of consumers.The technical potential for consumption reduction that fulfils the requirements for participating in the secondary reserve are on average 750 MW in SE 3 and 98 MW in SE 4.

Syftet med denna uppsats är att undersöka gymnasieelevers uppfattning om hälsans integre-ring i idrott och hälsa undervisningen. Studien handlar även om att undersöka elevernas upp-fattning till hälsofrågor i allmänhet. Uppsatsen genomfördes på en gymnasieskola i södra Sverige där elever från ett teknikprogram respektive ett barn-och fritidsprogram intervjuades genom kvalitativa intervjuer i två stycken fokusgrupper. Dessa fokusgrupper bestod av cirka fyra till fem elever i varje grupp. Svaren från båda fokusgruppsintervjuerna analyserades med hjälp av habitus som en teoretisk utgångspunkt. Resultatet visar att eleverna anser att hälsa är starkt förknippat med fysisk aktivitet.

Detta arbete handlar om antivirusprogram och vad det finns för hjälpmedel för hemanvändare utan teknisk bakgrund att finna det antivirusprogram som passar dem bäst. Målet med arbetet är att producera en guide för hemanvändare som ska hjälpa dem inför deras val av antivirusprogram. I detta arbete har tre olika metoder använts för att besvara de frågor och den hypotes som ställts. Först gjordes en litteraturstudie där bakgrundsmaterial inhämtades. Nästa steg var att genomföra intervjuer med experter inom området för att ta reda på vad guiden skulle innehålla. Som sista steg utfördes en enkätundersökning som riktade sig till hemanvändare för att ta reda på om den framtagna guiden besvarade hypotesen.

Handskanvändning inom omvårdnadsarbetet är en central del av de basala hygienrutinerna. Handskar är en effektiv skyddsbarriär mot virus och bakterier för såväl hälso- och sjukvårdspersonal som patienter. Sjukhusrelaterade infektioner kostar varje år det svenska samhället flera miljarder kronor och är även en direkt dödsorsak i nästan en procent av alla dödsfall i Sverige. Dålig följsamhet med handskar leder också till en ökad risk att smittas av hepatit eller HIV.Syftet var att undersöka kunskaper om, attityder till och följsamhet med att använda handskar bland hälso- och sjukvårdspersonal i omvårdnadsarbetet. Studien genomfördes som en litteraturstudie och tretton vetenskapliga artiklar granskades.Resultatet visade att det fanns brister i kunskaper, attityder och följsamhet till handskanvändning.

Den vanligaste formen av hepatit som förekommer i Sverige är hepatit C. Människor som har hepatit C virus i blodet kan ofta vara missbrukare. Detta ger upphov till fördomar som oftast har negativ påverkan på både vårdpersonal och patienter samt försämrar omvårdnadskvaliteten. Hepatit C är en allvarig sjukdom. Rädsla för att bli smittad, fördomar, samt låg kunskapsnivå hos vårdpersonal leder till diskriminering av HCV positiva personer.

Business incubation is an important force of economic development but relatively unheard of in organization theory. This is partly due to the fact that in organization theory, meta-organization or the organization of organizations has been neglected or left lagging as much theorization has been focused on organizing individuals. With the growing number of business incubators, and meta-organizations in general, the need for understanding a relatively new type of organization is prevalent.This case study of the business incubator Global Business Labs Botswana (GBL) aims to clarify the organizational differences among meta-organizations and traditional organizations on a case level, as well as explain the underlying factors for these dissimilarities. With respect to the nature of this case study no general conclusions are drawn from the results. The inference, however, is that the organization of GBL and its incubated companies differs from the traditional organization in five elementary aspects: the weak hierarchical structure, the operational autonomy of its members, the strong focus on recruitment processes, the member identity and the lack of formal sanctions.

This thesis examines the European Union's sanctions policy regarding human rights and interdependence. Previous research has discussed whether sanctions are effective or result in desirable outcomes. This paper aims to take a step back and understand motives by analyzing consistency in the EU?s decisions to impose sanctions. The question is relevant because formal justification can be used to cloak actual motives, and by examining actual decisions, the analyses shed light on motives.

Aims: To examine how patients with experience of being involuntarily discharged from medication-assisted treatment with methadone or buprenorphine have coped with the consequences following the discharge. The study also aim to examine how the patients cope with the stigma related to their abuse of heroin and how they manage to cope with the rules regarding themedication-assisted treatment. Method: Three patients with experience of involuntary discharge from medication-assisted treatment have been interviewed. All were heroin abusing men living in Stockholm. The interviewees were recruited through the Swedish Drug Users Union and through a shelter for homeless people with drug problems.