AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Following study is about the anorexic behavior and the pro-ana movement, which is a web-based subculture where the followers of this, stands for anorexia as an identity position and lifestyle, rather than a disease. The purpose of this study was that, from a sociological perspective give possible interpretations of the anorexic behavior, and interpret why some anorexics choose to be a part of and identify oneself with the pro-ana movement. The reason has been to conduce more knowledge and understanding of the topics, but also to contribute with a deeper perspective and sociological approach to the former research that is already available.To conduct the study, qualitative research has been used, and the chosen methodology was document analysis/text analysis. The collected empirical data consisted material from two pro-ana forums, four blogs and six twitter accounts, where all the users of those claimed to be supporters of the pro-ana. The empirical data has been interpreted by Howard S.

The purpose of this study was to investigate what knowledge 16 year old highschool students have when it comes to text- and imageposting on social media and how they act on the basis of their skills and attitudes on text and image publishing. An important aspect of this was to investigate the impact of young people 's identity in relation to text- and image posting on social media as this according to research is a big part of what motivates young people in their everyday practices (Buckingham, 2008). The essay questions was , What is young people?s experience on posting text- and image on social media? How aware are young people at the pros and cons on posting text and images on social media? What are young people's attitudes about text and image posting? And how do young people act on the basis of experience , awareness and attitude? Which role plays identity in their actions? To seek answers to my questions and achieve the aim of the thesis was conducted three semi-structured focusgroup interviews in collaboration with two high schools. The results have been reported, interpreted and analyzed by pattern-seeking. The theoretical framework used in this paper is the research and theories of primarily media researchers who have distinguished themselves in the Media and Youth research, For example, Ulla Carlsson, David Buckingham, Sonia Livingstone and Kristen Drotner.

Purpose:The purpose of this paper is to investigate and clarify some of the factors that influence organizations to adopt or reject the social media, and if the emergence of social media influenced the organization's communication.Metohodology:A qualitative methodology has been used to execute the study. The source has been semi structured interviews with chosen representatives from several organizations.Theoretical perspective:The theoretical basis for the execution of the methodology is based on the provisional theoretical demarcation uses and gratifications theory. For analysis diffusion of innovations theory is applied.Emperical findings:The empirical material includes interviews with representatives from twelve selected organizations, defined as companies in the industry and authorities, in seven different industries.Conclusion: The main factors affecting an adoption of social media is the organization?s open structure, the ability to see opportunities with social media and that they are seen as a natural part of development in the communications field. The main factors affecting a rejection of social media is ignorance, the organization's governance and that there must be a need that social media can fill.

From an Evolutionary psychology point of view focusing on Attachment theory will this essay describe how adopted adults think about their roots. To find an answer to this purpose a several miner questions has been asked: Are their any earlier research according to Evolutionary psychology about internationally adopted? Is it possible to understand the creation of the identity in relation to the Attachment theory? In what way do the adoptees think that their youth has effected their situation of life? And finally, is there any specific time when the adoptees have had even more thoughts about their roots?We have tried to find the answer on these questions through a qualitative study. Questions have been asked to eight internationally adopted adults, in age between 24-33 years.The result from the study makes it even that adopted individuals thoughts about their roots get incensed in some specific periods in life. One period is adolescence, another is parenthood.

This paper concerns the divide between secularist and anti-secularist groups in Turkey, which is related to a greater antagonism between a Kemalist and an Islamic political discourse, dominant in Turkish politics since the 1980s. The main aim of the paper is to analyse the causes of the conflict using the discourse theory of Laclau and Mouffe. The second aim is to analyse the contents of each discourse and identify the main points of conflict between them. The empirical material used in the study consists exclusively of secondary sources treating the topic, and these are analysed using the theory of identity conflicts, which is part of Laclau and Mouffe's theory. It will be argued that the attempts of Kemalism to impose strict secularism by hegemonising the concepts of ?modernity? and ?Islam? led to the creation of an alternative political discourse based on political Islam.

The paper's purpose has evolved during the process of researching and writing it. In the beginning it was to investigate if art and culture could increase the strength and knowledge of a brand and if there existed a knowledge about this amongst Swedish companies, situated in Stockholm. During the process the purpose has evolved into exploring the type of companies that acknowledge this and those that don't. By using Bourdieu's terminology and tools, the reasons behind the use of art has been analyzed.The paper employs an explorative approach by accessing data through interviews and public data provided by the Internet through web pages and government files.The paper comes to the conclusion that what Holt calls cultural branding has not evolved, when looking at the companies that are accurate for this study. Out of 24 companies only one comes close to observing socio cultural movements through the arts.

In this paper my aim is to understand the trance movement from within as a collective phenomenon. I went to Turkey with my boyfriend David on a trance gathering, a festival called A Total Solar Eclipse Festival. There I did participant observations and interviews.Can Collins theory about interaction ritual be useful to raise the understanding? And is it fruitful to apply the term collective identity?The collective identity is build up by the festival as interaction ritual. It generates solidarity, emotional energy and a sense of belonging.In this paper I discuss different categories and symbols that the collective identity contains of.

Introduction: Our lifestyle habits affect our health and unhealthy habits are a contributing factor to disease. Health care is an arena that should work with health promotion. MI (motivational interviewing) is a method used in various forms of care to work with lifestyle. Aim: To map methods with intention to be used in Swedish primary care, to work with the lifestyle habits diet, physical activity, alcohol and tobacco. Method: This is a literature based study.

The purpose of our study is to get more knowledge about how moral dilemmas affect social workers in their work. This because we find that a big part of social work involves ethic reflections and that is why we find it important for social workers to have knowledge about how they should and can think and act in these situations. Ethic statements exist for social workers to use in their work but we haven?t found any guidelines for concrete situations and that?s why we decided to study this area. Questions we want to answer are how do the social workers define moral dilemmas in social work? How do the social workers deal with moral dilemmas in their work? How do moral dilemmas affect social workers in their work? This is a qualitative study with interviews from seven social workers from one social service office although they are from different units.

Sociala mediers uppkomst har inneburit nya möjligheter för marknadskommunikation men de har också vänt upp och ner på traditionella marknadsföringsmetoder. Det finns därför en osäkerhet kring hur mediernas fulla potential för dialog, interaktivitet, relationsbyggande och viral spridning ska utnyttjas. Syftet med denna studie är därför att skapa ökad kunskap och förståelse för hur ideella organisationer använder sociala medier för att kommunicera samt skapa och underhålla relationer till sina supportrar. En flerfallstudie genomfördes av tre väletablerade ideella organisationer i Sverige, Djurens Rätt, Greenpeace Sverige och Amnesty Sverige. Empirin samlades in med hjälp av intervjuer med ansvariga för kommunikationen i sociala medier inom respektive organisation.

Because social media is personal and reaches users directly, it has become an important means of communication for companies trying to reach out to their audience (Nygren & Wadbring, 2013). Especially the possibility of interactivity has been discussed as social media's big advantage. But how much two-way communication is actually possible on social media? This is a quantitative study that focuses on how Swedish Facebook users in the ages of 16-25 interact with companies on the social network. The aim was to contribute with increased information and knowledge about how the users mentioned above interact with the companies as well as how the users perceive the companies communication and presence on Facebook.

The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.

The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

The aim of this study was to examine young adult cannabis users? attitudes towards cannabis and their perception of the normalization of cannabis. The purpose was also to explore how their views of cannabis correspond with norms regarding cannabis. This study is based on interviews with five young adult cannabis users. The theoretical framework is based on Parker?s normalization thesis, Goffman?s notion of stigma, Becker?s definition of outsiders and the definition of social identity developed by Stone.