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19540 Uppsatser om Tobacco viral social identity theory brand Philip Morris - Sida 50 av 1303

Reserelaterade produkter och varumärken :  En studie om utveckling av produktutbud inför charterresor

This study examines whether it would be profitable for travel distributors in the charter to expand its offerings to other travel related products, and also the products that are in demand. We are also studying the role that brand has for customers' choice of travel.According to Hellman, e-commerce is to be preferred since it is competitive because it gives the travel distributors the opportunity to lower down prices. Therefore, we also investigated the proportion of respondents who would consider buying these travel-related goods through the travel distributors? websiteIn support of this study, is a survey with a population of 100 charter travellers. Respondents are divided into two groups where the first group consists of people who have booked their trip in stores, and the other via the Internet.

Stolthet och fördomar: upplevelser av hur det är att vara ung i Herrgården

The purpose of this essay was to investigate the experience of being young and living in Herrgården in Rosengård, Malmö, from the aspects of six adolescents, two police officers, one social worker and one youth leader; and also what the cause is according to them, of disturbances arousing like those in the spring of 2007. At this moment there were antagonisms between adolescents and policemen. The research was performed with a qualitative method based on partly structured interviews. Four kinds of main themes were notable from the interview results. Those were: Growing up in Herrgården, Other peoples' view of Herrgården, Identity and Causes of the disturbances.

Förmedla utan att förråda : En studie i utanförskap i Sara Lidmans Regnspiran och Bära mistel

This thesis is a study of social alienation in two novels by Sara Lidman, Regnspiran (1958) and Bära mistel (1960). Taking the Swedish ?people?s home? and the normative view of people that it entailed as its point of departure, it examines the different kinds of alienation present in Lidman?s work. The analysis consists of three main parts. Part one examines geographical alienation in the novels, as well as the process of racialization of bodies that are considered out of place.

Den bristfälliga implementeringen av LSS en studie av maktaspekten i mötet mellan socialtjänsten och människor med psykiska funktionshinder

In this study, the aim is to show how the social services fails to implement a specific rights law (LSS) wich is supposed to have the function of protecting the wellfare and provide specific rights to people with severe mental disabilities. By applying chritical theory on this case the aim is to provide an alternative answer on why it is possible for the social services to ignore these peoples rights.By revealing the power structures in the encounter between the system and a person with mental dissablilities, I conclude that people with mental disabilities does not fit in when it comes the social sevices way of implementing the law and further more that a private person is extreamly exposed to the systems arbitrariness..

Att vara arbetssökande - Motivation och känslomässiga upplevelser hos arbetssökande individer samt upplevelser utav kontakten med arbetsförmedlaren

Research shows that unemployed´s motivation to seek work affects their health and social life. Employment officer?s motivational work should be based on strengthening the individual's confidence in their abilities. Five motivational theories underpinning the study is Cognitive Theory, Self-determination theory, Expectancy Value Theory, need theory and Goal Theory. The purpose of this study was to investigate individuals' job motivation, and emotional experiences, also in relation to contact with the employment officer.

Personalen i frontlinjen som varumärkesbärare : En studie inom träningsanläggningar

The purpose of this research aims investigate whether front line personell are brand carriers who can affect the customers brand experience. This present study focuses on commercial fitness centers in Kalmar. Like brands, training is taking part in people?s everyday lives; fitness centers are offering the customer a wider range of group training.This thesis is based on a qualitative approach whereby eight interviews have been carried out with two members of the board and six employees of the front line. Additionally, this thesis is also based on three focus groups with four customers, representing the majority of each fitness centers.The research findings highlight that the front line employees are very important as they are seen as the brand; therefore the front line employee?s personality and behaviour will influence the customer?s view of the brand.

Mer djur i socialt arbete? : socionomers röster

This study focuses on the use of animals in social work from the perspective of social workers. The purpose of this study is to examine social workers? experiences of animal assisted social work and how social workers view the integration of animals in various fields of social work. The research is based on a qualitative method and four semi-structured interviews were conducted with social workers. The theories incorporated in the study are Attachment Theory and Sense of Coherence (SOC).The following results are presented: Social workers are considered to have a more comprehensive understanding of clients compared to their associates who do not hold a degree in Social Work.

Fashion Thinking : En studie om hur design kan berika varumärken inom modebranschen

Det finns mycket forskning om hur design bygger starka varumärken, men den är inte branschspecifik.  Modebranschen är en komplex företagsmiljö med ständigt förändrade marknadsvillkor. Detta kräver att modeföretag arbetar med effektiva strategier för att kunna differentiera sig mot konkurrenterna, där varumärket ses som ett verktyg.Avsikten med denna uppsats är att studera tre modeföretags designprocess och hur man, med hjälp av design som verktyg, kan förmedla sin varumärkesidentitet till konsumenterna i form av en varumärkesupplevelse.Denna studie är av kvalitativ karaktär och består av tre individuella intervjuer med centrala personer från valda företag (Mayla, Minna Palmqvist och Whyred), samt individuella intervjuer och gruppintervjuer med konsumenter. Insamlad data har analyserats med hjälp av en modifierad modell av The Corporate Branding Model och The Brand Design Management Model. Med hjälp av modellen identifierades modeföretagens varumärkesidentitet och deras designprocess kartlades.

Undervisning och identitet En intervjustudie om betydelsen av religiös eftermiddagsundervisning för bevarandet av en judisk identitet

The aim of this essay is to study the religious education which the Jewish Community of Göteborg offers to members between six and fourteen years of age. The main question of the essay is ?what function does the religious afternoon education serve for the Jewish Community of Göteborg??To answer this question I have interviewed four people who in various ways are engaged in the religious education. To analyse the result I have used Danièle Herviue-Léger?s theory ?religion as a chain of memory?.

Hur arbetar socialarbetare med prostitution? En fallstudie om socialt arbete i arbete med prostitution och om socialarbetares syn på sexköpslagen.

HOW DO SOCIAL WORKERS WORK WITH PROSTITUTION? A case study on social work in the work with prostitution and perspectives on the sex purchase law from social workers. PERNILLA ELOFSSON MARIA AHLQVIST Elofsson, P. & Ahlqvist, M. How do social workers work with prostitution? A case study on social work in the work with prostitution and perspectives on the sex purchase law from social workers.

Hur får ungdomar tillgång till tobak? : En kvantitativ studie bland ungdomar i Halland

AbstraktTitel: Hur får ungdomar tillgång till tobak? ? En kvantitativstudie bland ungdomar i Halland Författare: Sandra Mellberg & Linda Vigren Sektion: Sektionen för Hälsa och Samhälle Handledare: Solgun Folke & Eja Pedersen Högskola: Högskolan i Halmstad Tid: 2009-12-17 Sidantal: 13 Nyckelord: Röka vattenpipa, rökning, snusning, tillgång till tobak, ungdomar.Sammanfattning:  Syftet med studien var att beskriva hur ungdomar i åldrarna 14- 16 år får tillgång till tobak. Metoden var kvantitativ med enkät som datainsamlingsinstrument. Studien var en tvärsnittsstudie. Över hälften av de undersökta ungdomarna visste hur de skulle kunna få tag i tobak på ett enkelt sätt.

Varumärkets image inom secondhand och välgörenhet : En fallstudie av Erikshjälpen

Uppsatsens syfte är att analysera och klargåra kundens bild av varumärket Erikshjälpen, klargöra organisations identitet och hur man inom organisationen vill att varumärket ska uppfattas på marknaden. En ambition är att analysera butiken som en marknadsföringskanal. Empirimaterialet har samlats in genom personliga intervjuer med respondenter som har direkt koppling till Erikshjälpen samt fokusgruppsintervjuer bland kunderna i fyra butiker. De slutsatser jag har kommit fram till har baserats på de tendenser som visat sig tydligt i min analys. Då jag inte haft för avsikt att generalisera är detta ett sätt att lyfta fram återkommande påstående från respondenterna.

Made in Taiwan: Om identitetskonstruktion i Taiwan

Taiwan's recent democratization seem to have rallied a wider support of the notion of a national identity amongst its citizens which in the year 2000 led to the election of the pro-independence party DPP and President Chen Shui-bian. Meanwhile, China insists on the "one country, two systems" formula, regarding Taiwan as merely a Chinese province, and continues to fight any Taiwanese initiative towards sovereignty. Through a narrative perspective, this essay analyzes the self-conscious national identity-building quest embarked upon by DPP and President Chen Shui-bian. The analysis consists of three parts. Firstly, a text-analysis of President Chen Shui-bian's speeches is conducted to examine in what way he enforces and legitimizes the identity-building-process through narratives.

"Man kanske inte ser ut som sitt namn" : En studie om fem kvinnors konvertering till islam

The purpose of this study is to investigate a group of female converters and their subsequent experiences when transitioning to islam by bearing hijab. The study analyzes how this religious conversion has shaped and influenced the identity of mentioned women, as well as their attitude and relationship to the social environment prior to and after converting. This means that in accordance with the purpose of this study, an attempt to reveal the everyday life of these women will be performed. In order to make this study possible, three different methods will be put to use. A narrative method that touches upon the time leading up to and after the final converting and the impact of the conversion.

Dömd för brott? Sambandet mellan intagnas implicita och explicita attityder till brott och kriminell belastningsgrad

According to statistics two thirds of Swedish criminals relapse into crimes within three years (Brå, 2007). Researchers suggest a relationship between attitudes toward crime and delinquent behaviour (Andrews & Bonta, 2003), but whether these attitudes are implicit or explicit remains unclear. Therefore, the aim of this study was to measure both constructs. Using SC-IAT (Karpinski & Steinman, 2006) and constructs from the Theory of planned behavior (Ajzen, 1985), criminals (N = 51) in three different prisons in southern Sweden were tested. Analysis yielded mixed results.

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