Sök:

Sökresultat:

19540 Uppsatser om Tobacco viral social identity theory brand Philip Morris - Sida 51 av 1303

DEN EUROPEISKA IDENTITETENS KOMPONENTER En kvantitativ analys p? vad som definierar den europeiska identiteten

The European identity plays an important role for the EU and especially within its will to further integrate its citizens, hence it is a way for individuals to not only identify with its nation, yet also with Europe. Previous research has already established that an individual can possess two territorial identities, such as a national and a European identity, above all it has established how the identities can equally interplay. Further it has been explained how territorial identities are composed of two aspects: civic and cultural. While the previous research has stated how the European identity possesses both aspects, though to varying degrees, little attention has been put to examine how individuals who possesses multiple territorial identification, defines its European identity. This study therefore aims to study which aspects, civic or cultural, individuals with a citizenship who possess multiple territorial identification, assign their European identity.

Barn med ADHD-diagnos : En studie om den sociala miljöns inverkan på beteenden som föranleder ADHD-diagnos

The purpose of this study was to illustrate how professionals, who work with psychosocialproblems among children, look at the impact of social factors on behavior that causes ADHDdiagnosis and at the relationship between social factors and the increased diagnosis that hasoccurred in recent years. To answer our purpose, we chose a qualitative approach byinterviewing six professionals who had different professional affiliations. We analyzed theresults using systems theory and attachment theory. The results showed that the professionalssaw various social factors that influenced the behaviors that cause ADHD diagnosis, particularlytroublesome growing environment and the school environment that requires greater cognitiveability and social skills of children today. They also saw that social factors could have an impacton the increase of diagnoses, particularly that the diagnosis can result in that the understandingchanges and that it is considered easier to get extra support at school with a diagnosis..

Framtidens medborgare : En ideologikritisk analys av den nya skolan i ljuset av demokrati och samhällsmedvetande

The purpose of this study is to investigate whether the schools? pupils have the capacity to understand societal change through social consciousness. In order to investigate that a theory has been developed specifying what social consciousness means and how it is used. The theory has been used as a tool in an ideology critical analysis of the steering documents on which the schools? work is based.

PRODUKTINKONGRUENS: Vad som händer när en produkt i en produktkategori med negativ klang ges ett positivt attribut

Product development is essential for all companies that want to survive in competitive markets regardless of the characteristics of the product that the company sells. Companies that sell products within product categories which can be seen as bad, also need to develop their products in order to remain competitive. If these bad products add a positive attribute, for example that they get organic, a contradiction within the product arises and they get incongruent. This thesis investigates which effects that follow a launch of an incongruent product. The thesis also examines if these effects are affected by the strength of the brand under which the product is launched.A total of 240 respondents participated in an experimental study where product incongruity was manipulated for two different product categories, where one well known brand and one unknown brand were examined in each category.

Barn som utsätts för våld i nära relationer : Vilken hjälp bistår socialtjänsten med?

The main purpose of this study is to find out what kind of help social service in one selected municipality in Sweden can provide for children who have witnessed or been victims of domestic violence. Using focus group interview this study investigate how the social workers meet the needs of these children. The bases for our analysis are the Organization Theory and the Attachment Theory, as well as previous research. Important results are that the social services are dependent on notifications in order to do their work and that the most common interventions are foster care, emergency foster care and/or family therapy. The difficulties that social workers perceive their work are unjustified families and heavy workloads.

Degenerering av varumärken: - en juridisk konstruktion eller ett marknadsföringsproblem?

Degeneration of trademarks - a legal construction or a marketing problem? This paper discusses the issue of degeneration of trademarks. The study has its starting point in the conflict that may arise between the principles of marketing and the legislation concerning IP rights and market law. In this study several verdicts are studied in which degeneration has been addressed. Analyzing these rulings as well as the current legislation in the light of marketing theory, a conflict between marketing and legislation can be noted.

Identitetsskapande mammor : på gott och ont

This is a qualitative social psychology study, which aims to describe how mothers with 1-2 year old children develop their identities, seen from Symbolic Interactionistic perspective. Five young mothers have been interviewed, through qualitative interviews and self reports. Through this data I have attempted to establish how these women develop their identities when they have been mothers for 1 or 2 years. The conclusions I have drawn is that the identities change radically with becoming a mother and all respondents take different decisions outfrom their identities as mother. There seems to exist a need of more knowledge about how to bring the identity of a woman and a mother together and create a new entity.

"Man nöjer sig med att prata med föräldrarna" : En kvalitativ studie om socialtjänstens bedömningsprocess efter inkommen 14 kap. 1 § SoL anmälan.

The aim of this study was to reach a deeper understanding of the process that occurs within the social services after receiving a notification according to Chapter 14, section 1, The Social Services Act. More specifically the focus of this study was to illustrate how social secretaries reason about children?s participation in the process, as well as to examine whether the legislative change, Chapter 11, section 1 a, The Social Services Act, has affected the process in any way. The study?s results reflect interviews with five social secretaries who are active in four different municipalities in southern Sweden.

Jordbruket, en del av vår identitet En studie om Frankrikes stöd för EU:s gemensamma jordbrukspolitik

AbstractThe European union experience sometimes difficulties in advancing its work due to the member states? different ambitions and interests. The budget is one common tool that the member states can use in order to implement different policies according to their preferences. A large share of the budget is presently tied up in the CAP, the common agricultural policy. This share could be spent in another area and by doing so the EU could take a slightly different direction.

Brands Transfer of Meaning: An analysis of brands roles within product placement

Thesis purpose: The purpose of this thesis is to make a contribution, by connecting the transfer of meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. To look at different role functions that are used in dramaturgy and narrative techniques, we will be able to see how the brand will have a specific role and thereby make the transfer of meaning more successful and effective. This role will have an important impact on product placement according to the meaning that will be transferred from the brand to the viewer, through the character. Methodology: By looking at the transfer of meaning process that is created from the brand, an unstructured observation is applied where we observed the placement and usage of different within a specific TV series. Qualitative strategy is conducted by using a case study.

Staten och samhällskontraktets säkerhetsgarantier : de fredsbevarande missionernas komplementära samhällsfunktion

Not enough attention has been paid to the correlation between the failure of peacekeeping operations and the actual source of civil wars. This text is an attempt to fill that gap. Hence the question: under which conditions is it possible for peacekeeping operations to replace the responsibility of the state concerning the security aspects of the social contract? The outset of the text, using the theories of Robert Nozick, is a theoretical approach towards the founding of states, described as the merging of entities. The theory serves a purpose since it, in combination with identity, illustrates in what manner the glue of society occurs and the rallying around other kind of loyalties like clans and ethnicities.

Våld i parrelationer : en teoretisk analys

The purpose of this study was to do a narrative survey of the discussion about violence in partner relationships that is held in research literature. The question at issue was: How do research literature discuss violence in partner relationships, with focus on heterosexual relationships? The eight primary documents that have been chosen are written by researchers, professional therapists, National Counsil for Women's protection (Nationellt Råd för Kvinnofrid, NRK) and Swedish Government Official Report (Statens Offentliga Utredningar, SOU). To investigate the theories, discover the similarities and differences between them and how they can complement each other, the documents statements has been analyzed with a dialectic-hermeneutic approach and social constructionism and discourse theory.The research findings showed that the gender perspective theory, the psychodynamic theory and the social psychology theory have a few things in common, but that they on the whole are different and contradict each other. The gender perspective theory dominates the discussion but needs to be combined with the other theories to give a more all-embracing understanding.

Musik och Livsstil : En studie om ungdomar och hårdrock

In the following study I probe the social world of hard-rock music. By conducting interviews with four young male enthusiasts of this music I try to develop a general picture of this social world, as well as of the basic elements on which this particular subculture is constructed. The identity of a hard-rocker is based upon a number of factors beyond just a preference for that music. Throughout the interviews I encountered many implicit norms that one must followed in order to be able to see oneself as a true hard-rocker. I also found that from the respondents? perspective, the mainstream culture has, throughout the history of metal music, used various ways to counter the spreading of this genre.

Barns möten med interaktiva medier

This essay deals with children?s and adolescents? use of interactive media as a tool for doing relations with each other. The purpose is to increase the understanding of the impact interactive media has on pupils? relations and identity development both in school and on their spare time. The school system?s mission is not only to teach formal knowledge and facts but also to train children?s social skills and abilities.

Viral marknadsföring : egenskaper hos virala reklamklipp

Genom Internets uppkomst och sociala mediers utveckling har konsumenter allt mer börjat vända sig bort från traditionella medier som radio, TV och nyhetstidningar. Detta eftersom konsumenter ser sociala medier som en mer trovärdig källa till information och att det erbjuder dem att själva ha kontroll över sin mediekonsumtion. Sociala medier erbjuder även konsumeter att sprida information till en global publik. Eftersom att konsumenter fått mer kontroll över sin tillgång till information har konsumenter även fått en makt i sin relation till företag. Samtidigt utsätts konsumenter för mängder av marknadsföringsbudskap dagligen vilket har skapat ett mediebrus.

<- Föregående sida 51 Nästa sida ->