Abstract Title: Yes logo! What defines a good logo? Authors: Fredrik Dahlin and Vladimir Zunkovic Supervisor: Klaus Solberg Söilen. Department: School of Management, Blekinge Institute of Technology. Course: Bachelor?s thesis in Business Administration, 10 credits. Purpose: To find out which are the defining characteristics of a good logo, from a scientific point of view. Method: We have used a qualitative method consisting of interviews with experts within the marketing area with the goal to test the Swedish point of view against the one in the litterature. We also used a quantitative method to investigate the publics attitude towards the testlogos we created. The purpouse of this poll is to test different colourcombinations and how the marketsegments feel about them. In this poll we used statistical methods to make sure that the agelimits and the number of male and female respondents are correct. We executed another quantitative study towards Swedish marketing companies to create an idea of the businesses thoughts about a good logo are. Results: A good logo is a simple symbol or geometrical form consisting of a combination of colours that reflect the company?s core values, visions and goals.

Information technology development has in recent decades had a major impact on retailing.Discount supermarket chains began to offer customers the possibility to shop without therequirement to do this over the counter, instead the customer could help themselves buyingthe products they wanted. Retailing today has an even greater focus on the self service in thesupermarkets, recently many retailing chains has introduced self-checkout systems toincrease the profits and reduce staffing requirements. In the 1960?s the start for today's ecommercewas founded, however the development took off 30 years later in the beginning of1990. During the first years of 2000 the consumption on the Internet increased rapidly.

The purpose of this master thesis is to examine how the relationship between humans and nature is expressed in the imaginative literature. My aim is to identify ideological reproductions in the analyzed works. Therefore I have chosen one work from late 19th century and one from late 20th century. This makes it possible to examine the contextual anchorage of the found ideological expressions. The study?s theoretical framework is primarily based on ecocriticism, and especially on Greg Garrard?s and Kate Soper?s thoughts.

This two years master?s thesis in Library and Information Sciences aims to investigate and put the services of 118100 Svar På Allt (SPA, an SMS mobile question and answer service) and Fråga biblioteket (FB, a library operated e-mail reference service) into the context of the reference encounter. Questions sent to SPA and their subsequent answers are analysed, and part of these questions are forwarded to FB for comparative studies. Both of the formats are compared to the reference encounter as a whole. The framing of the question originates in the assumption that there may be a need for further negotiation of the questions submitted to the aforementioned formats.

There are several typical ideas about the suburb. The suburb is often associated with criminality and other social problems such as segregation. The purpose of this essay is to study the picture of how the suburb is constructed in a media context. The method used to answer the purpose of this study is critical discourse analysis, based on the thoughts of Norman Fairclough. The central theoretical ideas for this study are representation, stereotypes and racialization.

Background: Pressure ulcers have during a long time ages caused great suffering for the patients. The factors affecting the occurrence of pressure ulcers can be both internal and external, such as immobility and malnutrition. Nurses´ role is to assess risks and thus pay attention to prevent and treat pressure ulcers. The nurse may use various assessment tools to highlight and document patients at risk for developing pressure ulcers. Aim: This study was to describe health professionals´ thoughts and actions about the pressure ulcers.

Hambert, M. Degree project in social work. Malmö University: Faculty of health and society, Department of social work, 2014. Equine assisted therapy is for many a yet unknown form of rehabilitation. In the current situation there is a lack of documented research on horses' involvement in rehabilitation and social work. Studies show that animals, and especially horses, can have a positive impact on human well-being, both physically and mentally.

Involuntary childlessness is a big problem around the world. One way to solve the problem is to receive oocytes or semen from a donor. In Sweden, semen donation has been regulated by law since 1985 and oocyte donation since 2003. The aim of this study was to investigate what motivations women and men in Sweden have to donate gametes, if they feel any ambivalence to donate, and to compare if there is any difference in motivation and ambivalence between women and men. Motivation was measured with eight statements based on previous results and clinical experience.

The purpose of this study was to examine parenthood of young mothers from a professional point of view. The professionals work in a medium-sized city in Sweden and they represent different professions to give a broad perspective of the subject. The questions in the study were: What were the advantages of being a young mother of today and were there any problems with being a young mother, from the professionals perspective? What role did young mothers network and family play, from a professional point of view? From a professional point of view, how well did society handle young parenthood? How do the professionals handle the young mothers they met? Studies with reference to professionals' thoughts and expectations of young mothers were few, therefore the professionals were given a central position in this study. A qualitative method was chosen, for this study.

In my thesis I have chosen to examine pre-school from a gender perspective, focusing on the current norms of society that are also influencing pre-school. My thesis is written in the form of an essay, which means that reflections are a substantial part, and writing has become a part of my process of learning. My thesis originates in three different situations that I have experienced during the years I have been working in the pre-school. These situations show how I, as a pre-school educator, unconsciously am a part of creating norms, patterns and gender. The curriculum of the pre-school has been the basis of this thesis, and an important part has been to interpret what the mission of pre-school is in practice.I start by explaining the concepts of sex, gender and norms, and continue by describing how preschool can be viewed as an institution preserving the norms.

The purpose of this study was to explore the use of a blog in the classroom. This paper describes why the teacher created the blog and how the blog is used by teachers and pupils in and outside the classroom. The study also describes teachers? thoughts regarding future use of the blog. Seven primary school teachers were interviewed and the material was analysed using a multimodal design theoretical perspective on learning (Selander & Kress 2010).The conclusion of the study was that the teachers created and designed blogs to give parents, pupils, relatives and others an opportunity to have an insight into the pupils? school day.

The aim of this study was to create an understanding of how a group of community policing officers engagement are shaped. Previous research argues that there is a police culture which conveys cynicism to the individual police. The research also says that the police adopt a pessimistic view of society, they are isolated and at odds with the rest of society. Furthermore, research has also shown how a narrative can exist that explains the police way of doing things. My contribution to the field is to explore how a narrative can be located, which precedes and shapes the police engagement.

The purpose of this two years master thesis is to examine the potential benefits of using bibliotherapy on elderly Finnish immigrants residing in Sweden and living in geriatric care. The basis of the study is a four week long bibliotherapeutic project implemented at a nursing home for Finnish-speaking people in Stockholm County.Participants were men and women spanning in age from 70 to 90 years old. Common for all the participants was that they had lived their entire adult life in Sweden, their only language was Finnish, and they had the diagnosis of dementia. The study examines the bibliotherapeutic model of Arleen McCarty Hynes and Mary Hynes-Berry, as well as Inger Eriksson?s approach for the use of bibliotherapy in nursing homes and hospices.The empirical analysis is based on field notes from the bibliotherapeutic sessions and from interviews with librarians and nurses involved in the project.

The aim of this work is to understand the recruitment of candidates to the local representative assembly in the municipality of Täby. The method used is qualitative interviewing, of a total of eight local politicians in Täby. The theory in which this work rest upon is based on a new-institutionalist perspective. Of great importance is the thoughts of the politicians involved in the recrution process, what do they think were the reasons that controlled the order of priority in the party list among the pool of candidates? Were there any obstacles for minorities in the politics like for example foreigners, women or young people? The study is taking it?s departure from the politicians who candidated in the election of 2002-2006 and the ones which are candidating to the election this coming autumn.In conclusion the aim is to understand the reasons that gives some of the candidates electable places to the assembly, and what the actors themselves think are the conclusive qualities that matters the most.

?Childs pedagogic material ? A qualitative study of child?s use of pedagogic materials available at five nursery schools and about their teachers thoughts about the display of the pedagogic material?In the nursery preschool the environment and the educational materials have always had a central place. That's why it has been chosen to study and observe five preschools and interview sex teachers, in an attempt to understand the teachers thought about the choice of material and the choices of material that the children used. The reason I do this is to see what the underlying idea about the materials the children use is, and why educators choose to make certain materials visible. The purpose of this study is to examine the educational materials that are used to stimulate children´s learning and examine what determines the choice of educational materials.