As public libraries in Sweden receive the bulk of their budget from local government funding, which has stayed static or, at best, seen small increases, libraries have been faced with inadequate resources with which to satisfy increasing expectations from users. As few libraries are over-funded in the first place, ways may have to be found to combat this situation. The aim of this Masters thesis is to examine alternative sources of funding for Swedish public libraries, and my main focus of interest is that of sponsorship. The method used is a literature study combined with an empirical study, in which interviews were conducted with five persons each with long experience of working with public libraries. The literary study deals with the concept of sponsorship, and the motivations for companies to sponsor are also examined.

Uppsatsen behandlar mindre grossisters situation på marknaden i Sverige. Mindre grosssisters nyckelposition i den traditionella värdekedjan suddas ut alltmer. Grossisterna måste finna nya vägar för att behålla de befintliga kunderna. Därför måste de skapa mervärde, vilket i sin tur skapas genom att utveckla olika former av samarbete med sina kunder..

"The choreography of fear" is a discourse-analysis study which focus at how young men speaks about fear, threat and violence in the public everyday life. The study adopts socialcontructionism as theoretical approach and also uses theories about gender, hegemony masculinity, fear as a social constructed phenomenon and moral-panic. The study is based on qualitative interview whit young men in age 18-30 and the method is mainly discourse-psychology. The section of Analysis discuss subjects as what and whom the young men consider to be a threat and which areas in the public space they consider to be dangerous and how they choose to handle the menace. The Analysis also focuses on how the informants speak about fear, how they define fear and what they consider arouse fear..

This thesis is a discourse analysis analyzing public library librarians' talk on the subject of public library meeting places. Within the field of Library and Information Science the public libraries' functions as social meeting places have been scrutinized for more than a decade. Researchers in the Nordic countries in particular have looked at library users' use of the library space and have highlighted the sociologic dimensions of the public library and the meeting place functions. Few however have paid much attention to the library personnel's point of view. The discourse analysis perspective is about language use and how people construct the reality.

Den offentliga sektorn anses som ineffektiv av förespråkarna för New Public Management (NPM) som hävdar att den offentliga sektorns verksamheter ska bedrivas mer resultatinriktat, likt den privata sektorn. Detta för att skattebetalarnas pengar ska komma tillbaka till medborgarna. Ett sätt att lösa vad de framhåller som ett ineffektivitetsproblem har lett till konkurrensutsättning, där privata aktörer får en möjlighet att genom upphandling utföra offentliga tjänster. Syftet var att undersöka hur det strategiskt arbetas med stöd och vägledning till chefer i konkurrensutsatt verksamhet, samt hur chefer upplever att de får det stöd som behövs för att fullgöra sitt arbete. Vi ville även förklara de bakomliggande motiven för konkurrensutsättning.

Purpose: The Swedish correctional service is on the brink of its biggest expansion in history, due to political investments related to battling a rise in gang related criminality. The purpose of this thesis is to exam and understand the strategic competence supply work from an employer perspective and investigate the elements included in the Swedish correctional service competence supply form a regional perspective. The study specifically focus on what strategies the Swedish correctional service employ to attract, recruit, develop and retain workforce. Theory: The theoretical framework of the study includes among others, a model divided into three different phases (within, in and out) within competence supply, the demand-control-support model, push and pull factors, as well as the two-factor theory. Method: This study has a qualitative approach with semi structured interview as its specific method. A total of seven interviews were conducted with personnel within the swedish correctional service. Results: The main challenges are related to recruitment, staff retention, support of managers, and the fact that many correctional officers do not have time to complete their training before leaving. The latter is particularly significant are of concern.

 Every day media reports acts of violence in various kinds. Crime statistics shows that threats and violence are increasing in regard to both frequency and intensity within the nation. Nurses in the ambulance service are often the first to meet with a patient, therefore these nurses often find themselves in situations where violence and threats occur or have occurred. Drug addiction or some kind of illness are often reasons behind threats and violence.Earlier studies within this area of knowledge are mostly foreign and therefore little describes Swedish nurses` experiences of threats and violence within the ambulance service.The purpose of this study was to describe nurses experiences of threats and violence in the meeting with patients within the ambulance service.The study is a qualitative interview study performed within the School of Life Sciences at the University of Skövde. Six nurses were interviewed with the criterion that they should have experienced threats and violence within their occupation.

In today?s society, there are many people who suffer from physical pains due to their work situation. To work sitting down by a desk long hours every day is quite normal but this is a problem. People that sit down and work in the same position all day long the whole week will eventually be affected by long-term work injuries.Large multinational companies around the world offer a customer service where they serve customers who have experienced a problem with that company?s products or services.

AbstractTitle: An industry with a lacking trust ? PR-consultants about their own responsibility and how they can contribute to an increased trust for their profession (En bransch med bristande förtroende ? PR-konsulter om sitt eget ansvar och hur de själva kan bidra till ökat branschförtroende)Number of pages: 68 (79 including enclosures)Author: Ebba GöranzonTutor: Göran SvenssonCourse: Media and Communication Studies DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the Swedish PR-industry and the distrust that is directed towards it. The starting point is different PR-consultants opinion about their profession and industry. What do they think needs to be done to increase the trust for the industry and what kind of responsibility do they think they have?Method/Material: Together with literature studies, a qualitative method has been used and five in-depth interviews with PR-consultants have been conducted.

The purpose of this study was to assess which basic principles collide when home care service users have requests about how their help is going to be performed. The requests involve gender and ethnicity of the personnel. The study is based on the experiences and reflections of the managers regarding this issue.As the study is focused on the reflections of the managers, I have used a qualitative research method based on interviews. I have also used two case examples as a compliment (vignettes).I was interested to explore how the managers reasoned and argued about gender and ethnicity of the personnel, and their importance in home care situations. I have investigated whether it is considered to be appropriate that the service users chose if a man or a woman helps them in intimate situations (such as showers), and if they are entitled to refuse to receive home care services from people with a different ethnic background.

The relationship between the government and organised interest in Sweden has changed. Formally considered as a good example of a corporatist state the country during the last 15 years or so experienced a more pluralistic system. This thesis is a qualitative study which discusses how interest groups seek to influence decision makers and policy thru lobbying and public opinion. It also examines how interest groups work with advertising and public relations in a changed climate of mass media. The main method of gathering material has been done thru interviews of representatives of different interest groups.The results of the study paint a picture where the interviewed organizations experience a vast competition in communication and information.

The aim of this Master?s thesis is to describe and compare the debates regarding the public funded publishing company En bok för alla (EBFA). On two occasions, 1992 and 2007, the public funding was threatened, which lead to debates and protests. The funding was revoked in 2007. I want to examine if by studying a particular product of cultural policy, one can se tendencies to how the cultural policy in whole change over time.

Syftet med uppsatsen är att undersöka och klarlägga relationsmarknadsföring som ett verktyg i ett företag inom hemelektronikbranschen, samt ta reda på betydelsen av CRM, service management och relationsbildningar för företaget. Vi har valt att använda oss av det kvalitativa tillvägagångssättet där intervjuer med företagets anställda har gjorts. Studien är baserad utifrån ett abduktivt angreppssätt.Eftersom studien är kvalitativ har forskningsfrågorna inte kunnat besvaras med konkreta svar utan snarare bredare svar med djup som gett oss förståelse över hur relationsmarknadsföring, CRM, relationer och service management rent praktiskt går till väga. Studien har visat att det förekommer relationer mellan säljare och kund i hemelektronikföretaget men att det inte ses som något direkt marknadsföringsverktyg. Studien har visat att de teoretiska begreppen använts praktisk sätt men inte i de teoretiska termerna.

The aim of this Master?s thesis is to examine the profession of librarianship by studying tasks in Swedish public libraries. The method is a textual analysis of articles inspired by the critical discourse analysis of Norman Fairclough. The theory applied consists of the profession theory of Andrew Abbott and the gender theory of Yvonne Hirdman. The questions raised are: how do librarians speak about their tasks, which discourses can be constructed and how can profession theory and gender theory explain the result.

This thesis is an attempt to understand how the traditional female gender identity is constructed and what kind of structures that are maintaining it. I also study how this identity is reflected in young women's conception of themselves and in their views upon whether they should sign in to the military service or not.The theoretical framework that I use mainly consists of theories about gender construction, male dominance and the woman's role in the nation-state.The purpose of using this theoretical approach is to illustrate that the traditional female gender identity consists of characteristics that are in opposition to the male ones. The woman should be weaker, less aggressive and more caretaking than men- in sum she is defined as the Other. The structures that constructs this identity is the male dominance, also known as the gender system and the patriarchy.This traditional female gender identity and citizenship role that historically has been allotted to women in the nation-state is still today very vivant in Sweden and is reflected in the fact that the military service is optional for women. Certain parts of this identity is also reflected in the young women that I interview, in their sense of probably not fitting in to the military service, because of their sex and the characteristics discussed above, that are associated with it..