AbstractTitle: Anabolic Androgenic Steroids ? An analysis of how AAS is portrayed in Swedish media.Author: Jens SundénTutor: Philip LalanderKeywords: AAS, Anabolic steroids, social problems, media, drug abuse, genderThe purpose of this study was to investigate how Anabolic Androgenic Steroids (AAS) are portrayed and described in the media, how AAS is constructed as a social problem, and how society in a social context uses knowledge and power for disciplinary and educational means. The study is based on the perception of AAS as a constructed social problem and analyzes the discourses surrounding AAS depicted in three Swedish newspapers. The sample was prepared on the basis that it represents different aspects of daily Swedish press. The method used in the paper is a discourse analysis with social constructivism and gender as theoretical tools used to analyze the sample material.

Teenagers are the group that spends most money on clothing. When choosing clothes, the so called internal and external signals could affect the perceived quality of the teenagers. The external signals are for example price, brand and place of purchase while the internal signals are the physical composition of the product as for example garment and size. The perceived quality is the attributes that the teenagers perceive that the specific article of clothing has. Today?s marketing, within the fashion line, is mostly to present the design of the product and aim the marketing for curtain segments and to keep a distance to others that are not within the segment group.

Due to the developments in today's gender discussions, this essay aimed at investigating the gendered constructions and encouragements to consumption. As a former fashion student I have a special interest in the commercial constructions featured in fashion magazines, especially since advertising, fashion and perceptions of gender have long walked hand in hand. Just as feminism studies have shown femininity being a fluid identity, recent studies of masculinities, media and culture are also showing changes in the depictions of men.The aim was to clarify how fashion magazines encourage men and women to consume products and ideals, and also discuss the gender constructions occurring in the junction of editorial and commercial text (articles and advertisements). The analysis was thereof based on three main questions:-       How is consumption encouraged in male and female fashion magazines?-       What kind of gendered pattern appears in the junction of advertisement and editorial text?-       With regard to the gender constructions, what is the reader encouraged to consume?The theoretical framework of the analysis was based on gender studies and political economy, mostly describing a commercial perception of feminine journalism and a new metrosexual expression in men?s fashion and lifestyle magazines.By using a combination of quantitative (content analysis) and qualitative (semiotics) approach two fashion magazines, Elle and King Magazine (published in May 2013) were used as representatives of fashion magazines in general.The results showed clear differences between the sexes.

The purpose of this Masters thesis is to examine how young womens sexuality is described in Swedish youth novels. The analysis is based upon eight books of which four were published during the period from 1970 to 1975 and four books were published during 2000 to 2005. The theoretical framework is based on a gender theoretical perspective where Yvonne Hirdmans theories about a gender system and Ylva Elwin-Nowaks and Heléne Thomssons ideas about gender construction are crucial. Also Anthony Giddens theories about sexuality in the late modern society are used, where the plastic sexuality and the pure relationship are central ideas. The method is based upon textual analysis, and a model of analysis is constructed with its basis in the theoretical attempt.

This essay examines how female authors are described in the literary canon of two differenteditions of the Swedish education material on the history of literature: Svenska Timmar ?litteraturen. The purpose of this study is to investigate whether the depiction of femaleauthors has changed from the first edition (1991) to the last edition (2012), and how thesechanges correspond with the curriculums Lgy70 and Lgy11.The study is quantitative as well as qualitative. The quantitative part of the study showsthat the percentage of female authors has increased in the 2012 edition. A greater number offemale authors are also portrayed with pictures and headings.

Based on 30 years of work experience in TV and film production, I have made a phenomenological analysis of my perception of meaning in work - how it arises and how it is undermined. The story starts in my experience of early professional film making in the 1980's and describes how a change to work in TV production required the development of a new professional identity. The text also illustrates how as a female director I have managed my role in a male dominated and structured work environment. Being defined as an exception from the male norm has pushed me towards femininist reflection and the need to redefine my own work role - the generally accepted view having felt uncomfortable. An analysis of structural change in TV and film production shows how market pressures and ways of thought have increasingly invaded cultural endeavour. Professional spheres of influence are weakened, while developments in the media are characterised by a commercialism which encroaches more and more upon artistic, spiritual and moral values. This attitude, where quality is in retreat, has transformedprogramme makers from creative originators into becoming suppliers of raw material in a factory- like process geared to produce great volume at low cost.The aim of this essay is to show how changes in society and in TV and film making have affected my perception of my work.

Studiens övergripande syfte är att göra en kvalitativ studie om hur transpersoners livsvillkor påverkas av deras könsidentitet, könsuttryck samt heteronormen. Ytterligare ett syfte var att undersöka hur transpersoner upplever att de blivit bemötta när de passerat som kvinnor och/eller uttryckt en kvinnlig könsidentitet jämfört med när de passerat som män och/eller uttryckt en manlig könsidentitet. Data samlades in genom kvalitativa intervjuer med fem självidentifierade transpersoner, varav tre identifierade sig som MtF (Male to female), en som FtM (Female to male) och en som intergender eller genderqueer. Deltagarna rekryterades med hjälp av Internet samt med hjälp av personliga kontakter. Med utgångspunkt i socialkonstruktivistiska teorier som queerteori har en tematisk analys av insamlad data genomförts, av vilken det framgått att transpersoners livsvillkor i stor utsträckning påverkas av heteronormen samt att de blivit bemötta på mycket olika sätt beroende på om de passerat som män eller kvinnor.

The purpose of this study is to give an insight in how music press is presented gender wise. The focus area lies in rock music and the study is made on British music magazine MOJO in the year of 2010. The study contains quantitative analyses showing how much room men are given compared to women. The study is also supplemented with image analyses of four covers spread out over the year. The main question is formulated as in, how much room do women get in music magazine MOJO 2010 and what output does this have on rock music?s gender characteristics? The main results show, amongst other things that 79% of all the articles are written with focus on one or more male musicians.

Our goal with this paper is to see how male and female sport is described through a gender perspective in the newspapers O?rnsko?ldsviks Allehanda and Aftonbladet (Sportbladet).Is there any difference between male and female sport reporting? Are the different sexes described in a certain way? How are they described? Do men and women get as much space in the sport-pages of the newspapers? And are there any differences or similarities over a ten year period?To look on some of these factors we have been doing a quantitative- and qualitative analysis of data. The quantitative analysis to show patterns that could be easy to count. For example we looked if the article was about men our women, what sport, whom had written the article and how much space the article were given. This to easy estimate if there was any differences in the sports reporting.

Gendered reading has a history of intense debate and negotiation. In this essay I will examine how feminine and masculine reading was construed in the early 19th century through three Swedish texts that all give a didactic, moral and instructive opinion about gendered reading. They consist of an advice manual, a collection of letters and a periodical featuring an assortment of suitable reading material, all published between the years of 1808-1815 and directed to a female audience. As the male sex was generally considered the invisible, desirable norm and the female sex tended to be viewed as deviant and problematic, gendered discussions are inclined to focus on the latter. I will argue that female reading is largely construed in relation to the bourgeois marriage while the male is construed in terms of citizenship.

We have studied the differences between people debating on a program in apublic service-channel and a privately-owned channel. We have chosen thetwo biggest debate programs, Kvällsöppet in the privately-owned channelTV4 and Debatt in the public service-channel SVT 1. We have in aquantitative content analysis studied female and male, how many of each thatare participating, how long time they talk in the program and in what rolethey have in the debate. We have studied 10 episodes of Kvällsöppet thespring season 2010 and compared with Johanna Paulsson & Patrik Rosellstudy ?30/70.

The debate about women and equality is a very burning issue in the Swedish society today. There are a lot of articles, TV-programs, books and web sites treating the position of female leaders today. There are also a lot of myths strongly attached to our minds hindering the equalization process between men and women.The main purpose of our study was to look at women as leaders and identify potential tendencies in businesses sectors dominated by mainly men or women. We also wanted to find out whether leadership behavior is more or less oriented towards relations- or task in any of the chosen sectors. It was even in our interest to see if our chosen respondents supported the myths in our society about male and female qualities.We interviewed 20 women in four different sectors, two dominated by men (Computer/It, Transport) and two dominated by women (School, Healthcare).

This paper is a qualitative analytic study of the views regarding masculinity of six male university students. The author means to view the gender issue from a male point of view and analyze the empiric result using well known theory on the subject. The main questions of the essay are: What, according to my respondents, is masculine and non masculine? Does the university influence this view, and if so how? How is it to be a man in the society of today? The paper is based around interviews of the six subjects, recorded and transcribed and analyzed in a systematic outline. From this outline relevant themes has been constructed and compared with the theory.

The purpose of this Master?s thesis is to investigate how diversity takes shape in children?s picture books published in Sweden. Twelve picture books, which touch the aspect of diversity in the categories of gender, ages, culture, nation, ethnicities, language, class, sexuality and functional disorder, were chosen from the Swedish National Council for Cultural Affairs catalogue for youth and children?s books 2006. They have been analysed with the conception of ikonotext and with the theory of Pierre Macherey?s image in the mirror, of how literature reflects the reality of society.

Denna uppsats består av en litteraturöversikt och två kvantitativa studier om män och transpersoner som säljer sexuella tjänster till andra män. Den första delen presenterar forskning om män som säljer sexuella tjänster till män i allmänhet och kring behovet av förebyggande åtgärder mot hiv och STI i synnerhet. Del två är en analys av män som säljer sexuella tjänster och deras inställning och praxis när det gäller säkrare sex. Analysen bygger på material från MSM (Män som har sex med män) enkäten som genomfördes 2006. Denna studie visar att män som säljer sex har betydligt högre risk-beteende än andra män som har sex med män. Detta visar på behovet av hiv-prevention i den grupp av män som säljer sexuella tjänster.