Inom den växande turistnäringen är det viktigt för destinationer att marknadsföra sig på ett framgångsrikt sätt för att kunna hävda sig på den globala marknaden. Bra kommunikation till marknaden är därför ett viktigt konkurrensverktyg vid arbete med destinationsutveckling. Detta kan skapa fördelar på marknaden, inte minst för de regionala turistorganisationerna som arbetar med samverkan för ett större geografiskt område med många intressenter. Detta är ett arbete som dagligen genomsyrar en organisation såsom Jämtland Härjedalen Turism och problematiken med att skapa en gemensam kommunikationsplattform. För att vägleda dem i deras arbete har syftet med denna studie varit att undersöka hur regionala turistorganisationer kan använda sig av destinationsmarknadsföring för att bygga upp en effektiv kommunikation till marknaden.

Vi har i denna uppsats haft som syfte att studera butikssäljare och hur de agerar i sin yrkesroll. Fokus i denna uppsats ligger på hur butikssäljarna själva upplever sin yrkesroll och de uppgifter som följer med den. Då vi har utfört denna studie utifrån en deduktiv ansats har vi använt oss av Erving Goffmans rollteorier som teoretiska antaganden. Studien har utförts utifrån en kvalitativ ansats och vi har till denna undersökning gjort ett strategiskt urval om sex informanter som alla jobbar i olika butiker. Dessa informanter har vi sedan utfört kvalitativa intervjuer med.

From the mid 19th century to the early 20th century about 1.2 million Swedes left Sweden for a new life in America. Three parishes in Örebro län is at the centre of the research of this essay. The time span of this essay ranges from 1856-1915, divided into three periods; 1856-1870, 1881-1895 and 1901-1915. The main objective has been to compare the three parishes with each other, with Örebro län and with Sweden. What I have wanted to examine has been the following: How many people from each parish emigrated during each period? How many were men, women and children up to the age of 15? In the analysis part of the essay the results were compared parish with parish, and with Örebro län and Sweden.The analysis showed that the emigration of three parishes is commensurate with the Swedish emigration history.

From the mid 19th century to the early 20th century about 1.2 million Swedes left Sweden for a new life in America. Three parishes in Örebro län is at the centre of the research of this essay. The time span of this essay ranges from 1856-1915, divided into three periods; 1856-1870, 1881-1895 and 1901-1915. The main objective has been to compare the three parishes with each other, with Örebro län and with Sweden. What I have wanted to examine has been the following: How many people from each parish emigrated during each period? How many were men, women and children up to the age of 15? In the analysis part of the essay the results were compared parish with parish, and with Örebro län and Sweden.

AbstractThis thesis handles the subject about emergency preparedness. The cases that are chosen are Sweden and the tsunami catastrophe and Great Britain with the bombings in London. The purpose with this case study is to reveal what factors that are important for an adequate emergency preparedness plan by studying Sweden?s and Great Britain?s emergency preparedness plans and how they handled the two catastrophes. The questions for the report are as follows:1.

As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.

The Veiled Party: A Discourse Analysis of Sweden Democratic Texts aims to further the understanding of the underlying ideology of the Sweden Democratic party, by revealing whether or not there is any ideological content that include race, racialization, and racism in the party?s political texts. The study offers a background description of the discursive change in the social and political climate of debate in Sweden, which opened a policy window for xenophobic agenda setting. In addition, the study delivers a presentation of the public debate regarding the Sweden Democrats, as well as statements by party representatives.Through a social constructionist and discourse analytic framework, the study aims at understanding how the application of racial ideas are done and mapped. The core of the theoretical framework is a critical race and whiteness theoretical approach.

This is an analysis of how the Swedish newspapers Dagens Nyheter and Aftonbladet and the English newspapers The Independent and The Guardian reported about the sexual molestation and rape charges that were alleged against the Wikileaks founder Julian Assange in August 2010. Through a critical discourse analysis, a theme- and proposition analysis and a process analysis this paper aims to investigate how the above mentioned newspapers create reality in their articles. The purpose is to shed light upon with what means the journalists through the inherited structures of the newspaper illustrate actions and events, how they let other people get visible in the text and who is described as responsible for current events.    The results of the analysis shows that Aftonbladet uses a relatively large amount of propositions and speech cues to create an image of the reality that is almost explicitly angled. Dagens Nyheter and The Independent claims a higher degree of objectivity and through micro themes with different perspectives and few explicit statements they create a reality with plenty of room for the reader to make her own conclusions. The Guardian creates an image of the world where the Wikileaks is a great force of democracy and where actions are performed by humans as well as by objects and organizations.   .

AbstractThe purpose for writing this essay is to study the culture of kindness in the Church of Sweden, as the church constitutes as an idealistic organization (non-profit or voluntary organization).The focal point is on how such a culture affects the employees, and if any new componentsthat can amplify the concept can be distinguished.To do this a case study-design has been employed. The primary sources are qualitativeinterviews with six employees in a congregation in the Church of Sweden, and participantobservations on two different occasions at the same congregation.Theories of organizational sociology has been applied to the material, more specific Edgar HSchein?s definition of organizational culture and the concept of a culture of kindness (derivingfrom a report by the Swedish Work Environment Authority) as a specific part of the church?sorganizational culture.The conclusions we can make from our study is that a culture of kindness affect employees inboth a positive and a negative way. There are many expectations that come with working inthe Church of Sweden, and these do have an effect on the work performed. There is alsoevidence pointing to the fact that leadership can counteract the fear of conflicts that otherwiseis associated with the culture of kindness.

Hemp is an old agricultural plant and has been used for hundreds of years for making textiles, ropes and other fibre products. In the middle of the last century the Swedish government prohibited all growing of hemp. Natural fibres were replaced by syntetic fibres instead. Today there is a newly awakened interest for using natural fibres from renewable materials. Growing of industrial hemp for fiber is allowed in Sweden again. I want in my Paper give Swedish growers an insight of which harvesting methods that have been tried in Sweden and how they worked.

Dagens samhällsutveckling innebär att länder, regioner, kommuner och städer idag väljer att satsa på nya näringar för att få en stadig inkomst och tillväxt. Karlstad är inget undantag i detta då staden hälsar så väl invånare, besökare som företag Varmt Välkomna med varumärket ?Grader Karlstad?. Våra frågeställningar för detta arbete handlar om hur Karlstad framställs som evenemangsstad av Visit Karlstad och lokala evenemangsbolag samt vilka satsningar som kan göras i framtiden för att Karlstad ska bli en ännu mer framgångsrik evenemangsstad. Vårt syfte med arbetet är att titta på hur Karlstad framställs som evenemangsstad och vilken roll platsvarumärket ?Grader Karlstad? spelar i den framställningen.

AbstractThe Swedish agricultural organisation, LRF, stands in front of many changes and the work with the changes in the organisation has caused some conflicts at the top. Is it like Michels say that it's a few people at the top that rules? The case with LRF shows to be something different, since the president Caroline Trapp was re-elected. The election committee proposed a new president, but the assembly had another opinion and re-elected Caroline Trapp. This shows that the opinions at the top were not the same as among the members of the organisation and the election committee couldn?t rule over them.In this essay I try to understand what kind of organisation LRF is and what made this case special.

The major focus in this study is structural inequalities in primary school in Sweden. UNESCO points out that in many developing countries, up to 40% of the children perform at or below the lowest proficiency level in language and mathematics. Sweden has been criticized by the UN about the large differences in educational achievements between different regions. Based on an official study Sweden considers that those differences are related to ethnically segregate residential areas. My research question is whether the Swedish government takes adequate consideration of the impact that socioeconomically aspects have on educational achievement.

The contact company, LRF Konsult, is a consulting firm specialized in areas of law, real estate, finance and taxation. Discussions on the subject of agricultural improvement in the area of Lean, has primarily been driven by the Royal Swedish Academy of Agriculture and Forestry, where LRF Konsult also participated. This thesis can be seen as a preliminary study of how Lean can work within agricultural enterprises.The thesis primarily focuses on the possibilities dairy farms have to improve operations. What practical benefits they can obtain through the implementation of Lean. And how an implementation could take place.By visits to two dairy companies, and through interviewing their respective business leaders, an image of the companies activity for improvement, in connection to this thesis was established.

Posters had their breakthrough in 1830-1840?s all thanks to the lithographic printing technique. The poster was used as an advertising tool.In this essay, we have looked at which semiotic and rhetorical elements that are found in today?s Swedish movie posters. What kind of image and text elements does the poster use and with what function? With what and how do they persuade the audience that the movies are interesting and worth seeing?We have taken the most popular Swedish movies between 2001 and 2010, one for each year, going by the statistic found at the website of the Swedish Film Institute.