Man has always in one way or another had to take risks in order to survive, but in today's society, voluntary risks increased markedly. It is about both physical and financial risks. The aim of this essay is to problematize what it is for properties that drive people to extreme sports and adventure travel. We want to see how extreme sports performers own picture looks compared to how the media presents them. We have in this essay interviewed two long sailors, a BASE jumper and an ex-mountain climber to see how the performers own picture of reality looks.

SyfteUppsatsen ämnar att analysera och utreda:- sambandet mellan trender och erbjudande i resebranschen.- hur trender kan fungera som differentieringsfaktor. MetodVi har i denna uppsats valt att skriva en kvalitativ studie då den ämnar skapa en djupare förståelse för hur företag kan använda trender för sin positionering på en marknad. Undersökning har kommit att anta en abduktiv karaktär då vi utgår från den teoretiska referensramen som sedan anpassas utifrån empirin. Det empiriska datan är insamlad genom semistrukturerade intervjuer med fem respondenter som verkar inom den svenska resebranschen. SlutsatserI studien har det framkommit att om företag i ett tidigt skede av en trend anpassar sitt erbjudande kan de differentiera sig genom trenden och skapa konkurrensfördelar. Det beror på att om ett företag är först med att ta till sig en trend ökar deras chans att förknippas med trenden i kundernas medvetande. Något annat som framträder i studien är att företagets position kan komma att påverkas negativt om trenden de tagit till sig inte stämmer överens med företagets identitet och kundernas image av varumärket..

Sexmissbruk eller diagnosmissbruk? ? En diskursanalys av begreppet sexmissbruk Jakobsson, R. Key words: diagnoses, hypersexuality, medicalization, nymphomania, sexual addiction, sexual behavior, sexual compulsivity, sexual deviation, shame, social construction. Background: Sexual addiction has been given a dominant discoursive power in Sweden which (re)inforces the idea that sexuality is essentially a dangerous and lethal force. Methods: The thesis consists of two sub studies. Firstly, a critical discourse analysis is conducted over scientifical articles of sexual addiction and sexual compulsivity. Secondly, a critical discourse analysis of the concept of sexual addiction in newspapers in Sweden?s largest newspaper, DN, and an evening paper, Aftonbladet.

The main purpose of this study is to examine celebrity candidates in the European Parliament election in Sweden and Finland. The theoretical background assumes that candidate voting is beneficial in the election to the European Parliament. Previous research also shows that there are some opponents towards candidate voting, claiming it personalizes politics and it might lead to celebrities getting elected simply because they are well known to the voters.This study is a comparative analysis and analyzes the differences between Sweden and Finland when it comes to celebrity candidates. Furthermore, Max Weber?s theory on leadership will be used to categorize the celebrity candidates further.

The Swedish right-wing party the Sweden Democrats gathered much attention during the Swedish general election of 2010. The party?s immigration policy clashed with other major Swedish parties perceptions and the Sweden Democrats got major coverage in Swedish media even before the election had taken place. Despite controvercies surrounding the party, they eventually succeeded in getting into the parliament.This study explores how the coverage of the Sweden Democrats in five large Swedish newspapers has changed between 2009 and 2013. This was done by studying two periods, each period taking place a year before the next general election.

As public libraries in Sweden receive the bulk of their budget from local government funding, which has stayed static or, at best, seen small increases, libraries have been faced with inadequate resources with which to satisfy increasing expectations from users. As few libraries are over-funded in the first place, ways may have to be found to combat this situation. The aim of this Masters thesis is to examine alternative sources of funding for Swedish public libraries, and my main focus of interest is that of sponsorship. The method used is a literature study combined with an empirical study, in which interviews were conducted with five persons each with long experience of working with public libraries. The literary study deals with the concept of sponsorship, and the motivations for companies to sponsor are also examined.

Female genital mutilation (FGM) is an ancient custom which is practiced in many African countries. After years of disturbances in these countries many Africans have immigrated to Sweden. The aim of this literature review was to describe how nurses in the best way can treat these women, and be able to provide the best care for them when they seek healthcare in Sweden, on account of complications from FGM, and to find out which part education play in the attitudes toward FGM..

The intention of this study is to perform a content analysis based on a theoretical framework founded on multi-level governance, MLG. The thesis examines the formal changes within employment politics between 1999 and 2004 (Sweden´s action plan for employment) and 1998 and 2007 (the spring budget proposition). I will investigate how multi-level governance has effected the Swedish employment politics. Furthermore, the purpose of the thesis and the questions under consideration are: How have the formal structures within Swedish employment politics changed since Sweden?s admission to the European union, particularly during the periods 1997-2008 and 1999-2004? And: How do the changes in Sweden, together with the European union directive concerning employment, coincide in the so-called employment strategy?While performing the analysis I have focused on multi-level governance.

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

Either if you are a company or a state owned organization, in our case Sodertorn University collage, it is very highly demanded and needed that there is a well-defined definition of the area you perform in. It is also highly recommended that you have an accurate and informal profile of the type of company you are and that you have an effective communication to your surroundings, so that they can perceive it the way the company wishes mediate the message. In this essay we have tried to explain the kind of profile Sodertorn University collage has, and how its current students perceive this profiling strategy.Sodertorn University collage profiles itself through three significant areas: the school claim themselves to be multicultural, multiscientific in an aspect when it comes to courses and programs, and as a school with an ambition to educate and form more critical thinking students. This has become Sodertorn University collages trademark and is quite significant for the school, something that we have examined in our survey among the current students. What we will examine in our essay will only be the two first mentioned components, multicultural and multiscientific programs and courses.We have also had the intention to do a comparison with an earlier essay from 1997 made by two economics students, and put our results in contrast to the earlier results since there were no previous research after this one.

This essay started with a describing of Vision2020 that aims to get incoming tourism doubled and to make global travellers choose Sweden as their destination at the first place. Furthermore, we discuss those 12 priority markets that a Swedish leading communications company in the tourism Visit Sweden puts effort and promotes. Poland was not on the list of the selected countries. With our research we aim to show that the Polish market has potential. Compelling factors point to that Sweden and Poland are neighbour countries with good transport connections and, not least, that the countries have long historical relationships with each other.

The purpose of this thesis is to illustrate how non-profit organizations map the market of potential donors and how they apply their knowledge about the motives of the potential donors. The case-study of Church of Sweden Aid shows how a Swedish non-profit organization applies this in the daily work. In its strategic marketing the organization actively use marketing surveys in different forms. By employing an analyst Church of Sweden Aid has a possibility to make another step forward in order to understand its donor market and to adjust its strategic marketing plan to it. Church of Sweden Aid says that they don?t work with the donor?s motives.

During the last years around 100 000 immigrants have arrived to Sweden, people with different reasons and different goals for settling down in Sweden. The reason for immigrating to Sweden that will be dealt with in this thesis is following immigration, i.e. when someone moves here because they have relatives living in the country.The reason why it is interesting to study following immigration is that it is an affecting factor for how many that will immigrate to Sweden the following years and may then be used to make a forecast, based on how many first time immigrants there are. To be able to investigate the following immigration analyses are made with time series, logistic regression and Poisson regression. An ARIMA-model has been used to estimate the number of following immigrants in the future.The other part of this thesis will inquire the matter how inclined immigrants are to become Swedish citizens, whether they even apply for citizenship and also how long time it takes from the time when they fulfil the conditions for Swedish citizenship until they apply.

AbstractEmma Hjalmarsson, teacher studentMaria Talevska, teacher studentTitle: So different yet so alike â A comparative study focusing on the pedagogical leadership in two different cultures.Växjö University, Fall Semester 2005, Department of the HumanitiesGIX 192, Degree project/Religious Studies in Secondary EducationThis paper compares the pedagogical leadership in Thailand and Sweden. By performing interviews, handing out questionnaires and observing class rooms we wanted to compare the relationship between pupils and teachers from one school in Sweden and one school in Thailand.From the pupils we wanted information about their view on teachers; what characterizes the best teacher, what the worst teacher is like and how they would like a teacher to be.From the teachers on the other hand we wanted to know what kind of relationship they would like to have with their pupils and how they work to accomplish that purpose. We also wanted to find out if they put more emphasis on upbringing or knowledge and if there are any religious influences in the education.Finally, we also wanted to see if there was something from the pedagogical view in the Thai school that we could use in education in Sweden..

Syfte: Arbetet syftar till att undersöka Försäkringskassans imagearbete och hur de arbetar med att skapa en image som rättvist avspeglar den nya identiteten ?Den Nya Försäkringskassan?.Metod: Vi utgår ifrån ett hermeneutiskt tolkande perspektiv för att skapa djupare förståelse i det som undersöks. Detta kombineras med en abduktiv ansats vid alstringen av kunskap där vi väger teori och empiri lika tungt, samt skapar dessa med hänsyn till varandra. Datainsamlingen består av både kvantitativa och kvalitativa insamlingsmetoder så som primärdata i form av semistruktureradeintervjuer och en enkätundersökning. Sekundärdata genom årsredovisning och budgetunderlag.