The web as an arena for news reporting and information sharing to consumers has grown for many years in the expense of the traditional newspapers. The revenue stream has however not followed the same transformation which has led to a remarkably lower profit when news and articles are distributed through the web. Banner advertising is a method that is commonly used by online magazines to generate profit where advertisers pay to expose their message. One method to measure banner ads effectivity, and indirectly, what the advertiser would pay, is through Click-Through Rate (CTR), how many clicks a banner ad receives in relation to the amount of banner views. One of the variables that play an important role in the banner ad effectivity is the placement of the banner ad.

Varför finns det så många lämningar efter gårdar övergivna under medeltiden, ödesbölen, i Jämtland och Härjedalen? Dessa fossila åkrar och husgrunder som finns kvar har mycket attberätta om ett liv olikt det i mer söderliggande jordbruksbygder. Denna uppsats ger en inblick i livet på två gårdar, Eisåsen i Storsjöbygden och Hedingsgärdet i Härjedalsfjällen. Mitt syfte är att klargöra vilka skillnader och likheter det finns mellan ekonomin på de två ödesbölena Eisåsen och Hedingsgärdet. Det är en närbild på dessa två gårdar som ges men ett större perspektiv skymtas också då gårdarna sätts i sammanhang med pest, samhällsekonomisk förändring och förändring i faunan.

The essay on ?The revival of the countryside ? a multitalent in landproduction.? focuses on local and regional development within agriculture, foodprocessing and tourism.Due to great changes in society, the inhabitants in rural areas are forced to find alternative occupations. Using history as a tool to build up the future is a main factor in rural development. Apart from this it involves cooperation, resources, cultural heritage and values, entrepreneurship and innovation, economic vitality, and an understanding of markets and marketing. They all contribute to a region`s ability to benefit from rural development..

This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

The aim of this bachelor thesis is to investigate the lending of video games at the public libraries in Sweden. The thesis focused around a web survey, which was sent out to all public library directors, as its research material. The results were compared with those found in a master thesis by Olle Berg and Thomas Nyström from 2008. This was done to gain a better understanding of why the libraries provided video games. The other results of the survey were analyzed with a quantitative method.The results indicate that half of the responding libraries provide video games for borrowing.

Syftet med denna uppsats är att få en bild av hur jämställdhets- och genusperspektivet ter sig hos historielärare i de senare skolåren på Centralskolan i Svedala, samt om och hur man i historieundervisningen arbetar för att uppnå kraven i läroplanen angående jämställdhet mellan kön. Min utgångspunkt är att undersöka om historielärare tycker att de arbetar jämställt. Undersökningen har gjorts med hjälp av intervjuer och slutsatsen visar på att kunskapen är låg men att man ändå tycker att man arbetar jämställt..

This essay examines the persuasive side of music and its affect on consumer behavior when utilized in television commercials. It includes an interpretation of twelve study cases, in which three groups of four people is presented the same commercial, with different music being the only item dividing the groups. This is followed by a few questions about the product. The aim is then to see how the answers differ from one group to another, and how they match the music?s presupposed connotations suggested in the theory part of the essay, thus, observing the communicative, and eventually persuasive, power of music in television commercials.

Title: Artistic methods for persons with dysfunctions.The idea to the paper was born in my work, as a pedagogue, with young persons with dysfunctions. My pedagogic method is eurhythmics but I wanted to examine in what other ways you could work with artistic expression in similar areas such as circus, dance therapy and psychodrama. These areas were chosen because they have components that are interrelated, which I find very interesting. Mind and body are considered from a holistic point of view. The purpose of this paper is to bring about a better understanding of how persons with dysfunctions respond to various artistic teaching methods.

Sammanfattning I denna uppsats har jag har valt att fokusera på hur film används i den svenska grundskolans obligatoriska historieundervisning i årskurserna 7-9. Tanken är att belysa hur film används som redskap och komplement i undervisningen och på vilket sätt filmen följs upp. Undersökningen har visat att användandet av film kan fungera som komplement i undervisningen, då detta i mångt och mycket kan ge en djupare förståelse och inblick i människors livsvillkor och samhällets förändringar genom historien. Men det är själva uppföljningen och bearbetningen av filmen som är avgörande om historiefilmer ska fungera i undervisningssyfte. Undersökningen utfördes som en halvtstrukturerad kvalitativ intervju.

This paper is focuses on trade between eastern Blekinge and the other side of the Baltic Sea during the Viking Age. There are scarce tracks of trade in the area but one place, Skällenäs, isdifferent. Here a treasure has been found with coins from England and Germany and some of the place names are here probably connected with places on the other side of the Baltic.This discovery can be an indication of trade but the paper should be seen as a first investigation and could be the basis of a more extensive survey..

Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of the advertisement was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden.

In 2005 Gunhild Eriksdotter published Behind The Facades in which she analyses the ways of approaching historical buildings in archaeology. Eriksdotter emphasizes that the archaeology of buildings is in dire need of renewal videlicet the traditional outlook on buildings as two-dimensional objects need to change. She develops a method of analysing the spatial dimensions in a three-dimensional world. By fusing theories and methods in excavating archaeology and architecture, she is able to give us a new way of approaching buildings. Her method includes the analysing of a buildings material, spatiality and use.

Zambia är ett land med 71 olika folkgrupper där många olika språk talas, ändå är känslan av etnisk tillhörighet inte särskilt stark. I motsats till grannländerna där våldsamma konflikter utefter etniska skiljelinjer har varit vanligt har detta aldrig utgjort en grund för våldsam konflikt i Zambia. Inte ens de olika regimomvandlingarna, kallat de tre republikerna, som landet genomgått har haft någon större inverkan på konflikter i samhället. Vi använder oss av teorier kring varför etniska konflikter uppstår för att försöka förklara varför Zambia har varit skonade från dem. När Zambia studeras närmre inser man att det inte verkar så självklart att det ?borde? vara drabbat av etniska konflikter.

Rosengren, Anna, 2006: Samiska kvinnor och osynlig historia. En komparativ studie av svenskar och samer vid 1600-talstinget. (Saami Women and Invisible Histories. A Comparative Study of Swedes and Saamis in Court during the 17th Century.)The purpose of the paper is to gain new knowledge about Saami women in the 17th century using court protocols in the Luleå and Torneå Lappmarks, supplemented by secondary sources.Saami women did not write their own history, nor did Saami men. Information available about Saami is written by male representatives of the Swedish crown and church.

The Hunter?s Bend project is about how our personal possessions affect our perceived identity and in what way the value of an object may increase with the relationship that is built up towards the user. I have looked upon traces of time as an extension of an existing object. The outcome is a series of leather cases made out of one piece of folded leather, hardened and locked within itself. The history contained in leather, as a living material has been an important part of the project as well as how its features are used in the making and then allowing the product to change after use..