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2011 Uppsatser om The history of advertising - Sida 53 av 135
Mysteriernas mästare : En jämförande studie mellan tre manliga detektiver och deras likheter och olikheter
Rosengren, Anna, 2006: Samiska kvinnor och osynlig historia. En komparativ studie av svenskar och samer vid 1600-talstinget. (Saami Women and Invisible Histories. A Comparative Study of Swedes and Saamis in Court during the 17th Century.)The purpose of the paper is to gain new knowledge about Saami women in the 17th century using court protocols in the Luleå and Torneå Lappmarks, supplemented by secondary sources.Saami women did not write their own history, nor did Saami men. Information available about Saami is written by male representatives of the Swedish crown and church.
Skogen,stormen Gudrun, röjningsarbetet och kulturmiljöerna.
Uppsatsen är ett försök till att öppna upp en dialog mellan arkeologin, myndigheterna och skogsbruket i hopp om en öppnare syn till bevarande och en säker fortlevnad för kulturmiljöerna i våra skogar. Detta gjordes genom dokumentationer efter stormen Gudrun, kontakt med relevanta instanser samt en fältstudie.Resultatet visade att det i det studerade området inte skett så stora skador som i begynnande skrivskede befarats..
En reklambyrås utveckling. En studie av anställdas attityd och motivation på arbetsplatsen
This thesis emphasizes the importance of understanding the employees? attitude and motivation towards their workplace at a company that works in the advertising business. An example company; thcommunication agency PS Communication in Stockholm, was used for the empirical part to investigate the purpose. The topic is interesting since the company works in a fast changing environment with new techniques,tools and professionals and the company is also going through an expansion that include many new recruitments.The purpose in this thesis is as follows: ?the purpose of this study is to elucidate the fate of attitude and motivation of employees in relation to the workplace during business expansion, if performance is reduced and competition increases.?The analysis and results shows that attitudes andmotivation among the employees in the workplace has deteriorated, the employees agree that it is due to expansion the company is undergoing.
Samiska kvinnor och osynlig historia : En komparativ studie av svenskar och samer vid 1600-talstinget
Rosengren, Anna, 2006: Samiska kvinnor och osynlig historia. En komparativ studie av svenskar och samer vid 1600-talstinget. (Saami Women and Invisible Histories. A Comparative Study of Swedes and Saamis in Court during the 17th Century.)The purpose of the paper is to gain new knowledge about Saami women in the 17th century using court protocols in the Luleå and Torneå Lappmarks, supplemented by secondary sources.Saami women did not write their own history, nor did Saami men. Information available about Saami is written by male representatives of the Swedish crown and church.
Kroppsställningar och rödockra i gravarna i Skateholm I
Denna uppsats tar upp mönster och skillnader mellan rödockra, kroppsställningar och kön hos trettio av individerna i gravarna i Skateholm I, samt vad ockran och de olika kroppsställningarna kan ha för betydelse i sammanhanget. Undersökningen har visat att det finns många olika möjligheter till hur ockran hamnat i gravarna och vad ockran och ställningarna haft för betydelse..
Emotioner och marknadsföring : en studie om parfymannonser
Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies that emotions can have a direct or an indirect effect such as ad-attitude and brand-attitude, and that is what our essay is about.
Folkrörelser och nätverk - sociala, informativa och tekniska
Det här projektet omfattar utvecklingen och designen av en webbplats och en
webbcommunity för organisationen Nätverket Vileda samt implementationen av ett
content management system för att underhålla webbplatsen. Jag reflekterar också
kring Nätverket Vileda och nätverket som ett socialt fenomen men även som en
kommunikationskanal för organisationer och hur detta har förändrats och
utvecklats genom de senaste hundra åren..
Perspektiv på museum - Utvecklingen av Lunds Universitets Historiska Museum
Denna C-D uppsats har som syfte att urskilja hur de olika arkeologiska perspektiven (kulturhistorisk-, processuell- och den postprocessuella arkeologin samt genus perspektivet) under 1900-talet fram till idag och hur de har påverkat den arkeologiska utställningen till form och innehåll. Uppsatsen tar upp utvecklingen av Lunds universitets historiska museum, och även dess framtida bild (LUHM)..
"Hur dricker du?" : En studie av kommunikationsstrategiers utfall hos målgruppen med avseende på olika konsumtionsbakgrund
In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually leads to action or purchasing. However, in the case of this thesis, the intention of the chosen campaign is to change the consumers? attitudes and behavior towards alcohol.
Examensarbete : examenskonsert & skiva : skriftlig reflektion inom självständigt, konstnärligt arbete
This thesis explores how art produced in the former GDR has been looked upon, handled and exhibited after the reunification of Germany in 1990. Swedish Art History has paid little attention to art in the GDR. The debate starting in the 50s between the spokesmen for abstract art and the defenders of figuration restrained for a long period the ability to look upon art from the GDR without prejudices. This led to a rejection of all figurative art in the GDR and sweeping judgmental attitudes, like it´s all ?kitsch?.
Studie till uppstartande av annonskatalog
Sten Jonsson wants to start a production of an advertising catalogue for small companies in Sweden. Acatalogue where the advertisingcost is so low that most of the companies can afford to participate. Thecompanies who will advertise should be manufacturing companies in trades of carpentry, sheet metalworkshops, forging workshops and engineering workshops.The catalogue will facilitate for the manufacturer to reach the costumer without any middleman.Without a middleman creates a possibility for an opinion about the product at the same time as theprice can be held low. A catalogue of this type would benefit the marketing of the companies at the sametime as it would generate an occasion for innovations.The possible target groups are property companies, construct companies and farmers.A market research has been carried out contained a postal interview and a phone interview. Themarket research carried out to get an understanding in what the companies think about the idea butalso to see if the companies are in interest of advertise in the catalogue.
?Ett indiskret brott mot god takt och ton? : Om arkeologi och samtiden utifrån fångstmarksgravar
Hunting ground graves were distinguished as a separate category during the 1930s. There is however no clear definition of what a hunting ground grave is. They have been constructed over a large area over a long period of time (200 BC-1200 AD) and their morphology varies.This paper investigates how the archaeologists have discussed the hunting ground graves since they were distinguished as a separate category until today. It investigates what concepts that have been used to define and categorize the graves as a group. It also investigates if the choices of concepts are depending on a broader societal perspective.To find the answers to these questions two surveys have been done.
Less is More - en studie om utformningen av inlägg på sociala medier
Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.
Urskogen med de stämpelbleckade gammeltallarna : en skogshistorisk tolkning av Brännlidens naturreservat
People have used forest resources in northern Sweden for different purposes. Before the 20th century the forest was used for many different reasons, but during the past 200 years it has become an industrial raw material. The presence of people in the forest has left different kinds of traces in the forests. One example is culturally modified trees (CMT´s). The aim of this study was to study and document how people have used the forest resources during the last centuries in Brännlidens nature reserve, and what kind of traces this land use has left.
Att vara rolig på någon annans bekostnad: varumärkesparodiers effekter på det avsändande varumärket
A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.