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2011 Uppsatser om The history of advertising - Sida 48 av 135
Produktplacering i svensk film i jämförande internationellt perspektiv
I will write about product placement in film from a Swedish point of view. This entails writing about Swedish films with different types of product placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the product placement of watches. In this thesis I focus on the film series about the Swedish agent Carl Hamilton, since here you can see how Swedish film has developed during the past 30 years with regard to product placements. Both world politics and the concrete placements are illustrated in a clear way.
Design Management för Remote Control Sweden AB
This Degree Project is a cooperativ work with the advertising agency PAX in Falun and the industrial companyRemote Control, who constructs and sells actuators for the global market.The assignment concerns bringing out a graphic profile, or with another expression a Design Management, forRemote Control AB graphic materials. Remote Control AB has a quality certification ISO 9000 and is workingwith, when this report was wrote, an environment certification ISO 14001.The Company has been paid attention to Internet and other media.The supervisors are familiar to that Design Management is a soon coming competition element, like quality andenvironment management.This Degree project contains research, analysis and the construction of graphic material. The research has beencommitted most of the time to trace the customer, the market and the competitor, because its the most importantphase. It?s also important looking at competitor?s way of working with marketing management, so you can separatethem from the own company..
CAVE CANEM : En undersökning av hundmosaiker i Pompeji
The aim of this essay is to examine four floor mosaics from private dwellings in Pompeii. These 1st century floor mosaics decorate the fauces of the houses and they all depict watchdogs. The first question to be asked is if there are other common features between the houses that can explain why these house owners chose this figure. The second question is if you can reveal, from the existing knowledge about the house owners, the same information. The third question to be asked is if the watchdog mosaics have anything to do with the location of the houses in Pompeii.
Kontrast och rörelse : relationen mellan glömska och sanning i Paul Ricoeurs Minne, historia, glömska och Martin Heideggers Vara och tid
What is forgetfulness? How does it show? Is it a part of memory or can it be considered on its own? In the philosophical discourse forgetfulness is limited and the phenomenon is mostly portrayed as a pathological or obscure counterpart of memory. This portraying of forgetfulness can be seen as traditional way of describing it, but there is some philosophers who has spoken of forgetfulness in more fruitful ways. These ways are not to be interpreted as aspirations to decouple forgetfulness from memory, rather they are to be seen as attempts to interpret this relation on another basis. This basis has also led this essay towards an interpretation of forgetfulness' relation to truth.
Den framtida va?gen fo?r EU:s gemensamma jordbrukspolitik
The Common Agricultural Policy (CAP) in the European Union (EU) is one of the oldest fields of cooperation within the European Union. During the past decades the different Commissioners have made several proposals about changes in the CAP and many of them have not been passed but renegotiated. The present Commission has however published a report in 2011, which emphasizes that the CAP has three alternative ways to go in the future. This study aims to predict which one of these three alternative ways it is most likely that the CAP will take according to the historical institutionalist theory. When to be able to predict this text analysis is used.
Humankapitalteorin och den interna migrationen
Denna uppsats syftar till att utreda ifall den interna migrationen i dagens Sverige skett på ett sätt som överensstämmer med de antagande som humankapitalteorin gör om migration, samt att utreda om det finns ett samband mellan individens humankapital och dennes benägenhet att flytta. För att undersöka detta ställdes följande hypoteser: 1. Individer som har ett stort humankapital, d.v.s. är högskoleutbildade, har en större benägenhet att flytta än individer med ett litet humankapital, d.v.s. som saknar högskoleutbildning.
Litteraturstudie om möjligheterna att analysera och modifiera talsignaler
This bachelor thesis is a literature study of the possibility to analyze and modify speech signals and will act as a pilotstudy for future theses in speaker verification.The thesis deals with the voice anatomy and physiology, synthesizer history and the various methods available when thevoice is used as a biometric method.A search and evaluation of existing programs have been conducted to determine the relevance of the attacks on theparameters used for speaker verification.
Norges sak är vår? : en pressundersökning om den svenska pressen och Sveriges relation till Tysklands ockupation av Norge under andra världskriget
This thesis aims to explore the use of costumed interpreters at museums. Firstly the thesis examines how extensivethe use of historical costumes is in Sweden, along with some international comparisons. Later on the differentways that the clothes are used is examined, and the costume as a resource for learning is discussed. In the lastpart of the thesis the ?function? of the costume is examined.
Användbarhet på fass.se
Webbplatsen fass.se är idag anpassad för folk inom vården. Nu vill man göra en ny version av webbplatsen som är anpassad för allmänheten. Detta ställer stora krav på användbarhet. Så länge någonting fungerar som det ska och går precis som man tänkt så tänker man inte på det. Saker och ting kan vara enkla att lära sig och de kan vara effektiva att använda när man har lärt sig det.
Under statens lykta
Industriarkeologi är en relativt ny gren inom vetenskapen: den kombineras ofta med byggnadsarkeologi för att kunna få en så fullständig bild av objektet som möjligt. Bränneriet i Hyby är ett fullständigt nedgånget industriminne som förutom en fullständig renovering behöver dokumenteras. Det är det som denna rapporten gör, dokumenterar ett industriminne..
CSR-Kommunikation? : En enkätundersökning om vilka marknadskommunikationer konsumenter föredrar
Problem definition: By what marketing communications do consumers want companies in the jewelry industry to communicate its potential CSR activities?Purpose: The purpose of this study is to investigate in what kinds of marketing communications consumers want the jewelry industry to communicate its potential CSR work.Method: The study has used a quantitative approach to data collection, focused on a survey to answer the purpose of the study and the problem definitions.Conclusion: The study found that the respondents want a clearer communication of CSR work in the industry and that the most suitable communication channels according to respondents differ depending on gender. The female respondents think that the most appropriate channels are product promotions and direct marketing. In contrast, the male respondents think that the channels social media, newspaper and television advertising as well as web sites are more suitable..
S:t Andreas. Våldet i Lund ? förekomst av övervåld
This essay contains a study of the traces of trauma on the osteological material from St.Andre in Lund, which were fund durning an excavation in the year 2002, as well as a study of the age and sex distribution of this material. The propose of the essay is to discuss the occurrence of the violence in a urban environment..
Hjälper skolan elever i grundskolans senare år att finna svar på några av livets stora frågor
The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.
Den objektiva andligheten : en diskursanalytisk studie av psykologiämnets etablering i Lund
Uppsatsen utforskar hur psykologiämnet etablerades i Lund. Detta undersöks genom en analys av Lunds förste psykologiprofessor Axel Herrlins diskursiva strid med bland andra spiritisterna under 1900-talets första år..
Biblioteksutvecklingen i Karlsborg 1907-1970 ? vägen mot ett kommunalt folkbibliotek
The purpose of this master thesis is to describe and analyse the development of the library history in the municipality of Karlsborg. This is done with a comparison to the library development in Sweden as a whole and in particular to the cities of Lidköping and Halmstad. I have worked according to the following questions: 1. How did the libraries develop before the municipality took over? 2.